Entercom Communications Brings Leading Stations to Triton Digital’s a2x Programmatic Buying Platform for Online and Mobile

  Entercom Communications Brings Leading Stations to Triton Digital’s a2x
  Programmatic Buying Platform for Online and Mobile Audio Ads

 Top Publisher to Provide Highly-targeted Opportunities for Advertisers Using
                  Industry-first Real-Time Bidding Solution

Business Wire

LOS ANGELES -- March 27, 2013

Triton Digital (www.tritondigital.com), a market leader enabling media
companies to manage, measure and monetize their content digitally, today
announced that Entercom Communications has joined a2x, the industry’s only
audience-based programmatic buying solution for online and mobile audio ads,
bringing its portfolio of leading digital radio stations to the platform.

Entercom is one of the largest radio broadcasting companies in the United
States, with a portfolio of over 100 stations, reaching nearly 30 million
Americans each week. With locally-programmed broadcasts and distinguished
personalities, the publisher boasts a highly-engaged audience and powerful
digital capabilities.

“We are driven by a mission to optimize the value of our core audio content
for our advertising partners, and Triton’s a2x platform allows us to do just
that,” said Tim Murphy, VP of digital strategy and enterprise platforms for
Entercom Communications. “a2x fits perfectly with our vision for the digital
future of radio, and we’re proud to sign on as an early adopter of the

a2x is the first and only audio advertising exchange that enables real-time
bidding and programmatic buying of targeted online and mobile audio inventory
for advertisers, enhancing the ability to manage, buy and sell third-party
advertising campaigns. The platform’s automated, exchange-driven method of
buying and selling ad impressions facilitates rapid and precise transactions,
eliminating waste and resulting in the highest price for publishers and the
greatest efficiency for advertisers.

“Entercom is a progressive company, and has been in tune with our vision for
a2x from the outset,” said Mike Agovino, Chief Operating Officer at Triton
Digital. “We’re excited to bring its highly-successful portfolio of stations
to the platform, and work with them to leverage their data and ad inventory to
maximize online and mobile revenues.”

For more information visit:

About Entercom

Entercom Communications Corp. (NYSE: ETM), led by President and CEO David
Field, is one of the largest radio broadcasting companies in the United
States, with a nationwide portfolio of over 100 stations in 23 markets,
including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and
Kansas City.

Known for developing unique and highly successful locally programmed stations,
Entercom is home to some of radio’s most distinguished brands and compelling
personalities. The company is also the radio broadcast partner of the Boston
Red Sox, Boston Celtics, Buffalo Bills, Buffalo Sabres, Kansas City Royals,
Memphis Grizzlies, New Orleans Saints, New Orleans Hornets, Oakland Athletics
and San Jose Sharks.

Entercom focuses on creating effective multi-platform marketing solutions for
its customers, incorporating the company’s audio, digital and experiential
assets. Additionally, the company has a long-standing commitment to
responsible corporate citizenship and environmental stewardship. Entercom
stations play a vital, hands-on role in improving their communities, providing
over $100 million in annual support for local charitable organizations.

The company’s radio stations have received numerous awards, including multiple
Edward R. Murrow Awards for excellence in broadcast journalism, as well as the
National Association of Broadcasters (NAB) Marconi Award for excellence in
radio broadcasting. In 2012, Entercom was named by Information Week as one of
the Top 500 Technology Innovators in the United States.

About Triton Digital

Triton Digital is the leading digital service provider to traditional and
online radio with a rapidly expanding roster of media clients emerging from
the television and print space. Our infrastructure, applications, and
innovation are powering digital audience and revenue growth for clients around
the globe. Our platform makes digital content extensible, personal, social,
and profitable. Triton Digital is a portfolio company of funds managed by
Oaktree Capital Management, L.P., a leading global investment management firm.


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Jessica Harrison, 617-986-5024
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