Allegiant Systems Announces The Public Launch Of The FlyDesk Buy-on-Board Application

  Allegiant Systems Announces The Public Launch Of The FlyDesk Buy-on-Board

The first iPad-based inflight solution available on the market

PR Newswire

LAS VEGAS, March 27, 2013

LAS VEGAS, March 27, 2013 /PRNewswire/ --Allegiant Systems is pleased to
announce the public launch of the FlyDesk™  Buy-on-Board (BoB) application,
the first iPad-based solution that enables airlines to process food and
beverage transactions in-flight. The BoB application, which launched in beta
on select Allegiant Air flights in October 2012 and which will be implemented
fleetwide by the second quarter of 2013, is now available to airlines

A 2012 report from Amadeus showed that an effective Buy-on-Board solution will
improve customers' inflight experience, while creating additional revenue for
the carrier. Through the Allegiant Systems Buy-on-Board application, flight
attendants can find out all of the information and pricing on all a-la-carte
food and beverage options, track inventory and process credit or debit card
payments. If an airline is equipped with inflight WiFi, the BoB app will be
able to process payments immediately (rather than waiting until landing),
reducing the risk of cancelled or incomplete payments.

The system was designed specifically to meet the needs of Allegiant Air, a
recognized ancillary revenue leader in North America that offers a large
number of items for sale onboard. "Allegiant Travel was very excited to be
able to offer the solution to our flight attendants," said Mary Grace
Clements, airline VP of In-Flight. "By integrating the Buy-on-Board app with
FlyDesk, we have provided our crew with a single device for their payments,
manuals, and reports. Ultimately, we view the device as a fully integrated
part of operations, as it provides mobile access to many parts of their

Unlike other BoB applications, the Allegiant Systems BoB application is fully
integrated into the same iPad that houses the airline's FlyDesk EFB and cabin
solutions. This makes it easier to offer an expanded list of a-la-carte food
and beverage options, without complicating the purchase process for the
customer or the flight attendant processing the sale.

As a mature platform with various sized screens and a strong operating system,
the iPad was a clear choice for the program. "We evaluated hardware and
software for Android and Windows 8 as well," said Andrew Kemmetmueller, CEO of
Allegiant Systems. "Ultimately, it came down to the decision that we needed a
platform we could invest into for five years or more that provided required
security and stability." As technology and airlines' need evolves, the FlyDesk
solution may be available on the iPad mini.

The BoB app is offered as part of Allegiant Systems' integrated FlyDesk™
solution, which provides airlines with a turnkey mobile solution for their
cabin and flight crews. As well as the BoB app, FlyDesk offers FlyDesk Cabin
(in-cabin operations) and FlyDesk EFB (Electronic Flight Bag). FlyDesk's
unique "apps store" format provides airlines with the opportunity to customize
their solution and continuously add additional functionality as the need
arises. All of the FlyDesk apps offer faster deployment, effortless scaling
and continuous support.

For more information about FlyDesk and the new Buy-on-Board application,
please visit

About Allegiant Systems Inc.
Allegiant Travel Company, Lixar and AvIntel, have joined forces to create
Allegiant Systems, a strategic partnership that combines more than 50 years of
airline operations, consulting and technology development experience. The
venture is positioned to solve complex airline operations problems using
innovative technology solutions based on Apple's iOS software. Through its
cloud-based platform FlyDesk™, operators can finally deploy seamless
automation solutions fleet-wide - efficiently and more cost-effectively. The
company is headquartered in Las Vegas, Nevada with a branch office in
Toulouse, France. For more information, please visit

SOURCE Allegiant Systems

Contact: Jennifer Nagy, 1.647.867.0093,
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