Kia Motors introduces refreshed 2014 Optima at New York International Auto Show
-- Iconic design updated with dynamic and eye-catching front and
-- Optima now offers additional features and options to enhance
comfort and value
NEW YORK, March 27, 2013 /CNW/ - Kia Motors unveiled a significantly updated
version of its Optima mid-size sedan today at the 2013 New York International
Auto Show (NYIAS). Just three years ago, Kia attracted the attention of the
automotive world when the Peter Schreyer-penned Optima mid-size sedan was
unveiled at the 2010 NYIAS. Since that time, the Optima has gained worldwide
acclaim for its European-inspired design and fun-to-drive performance. The
2014 Optima arrives with updated front and rear fascias, retaining the
vehicle's dynamic and sporty proportions. The Optima's new premium amenities
and convenience options make the vehicle an impressive player in the
competitive mid-size sedan segment. The 2014 Optima is expected to arrive in
Kia retail showrooms in the third quarter of the year, and pricing will be
announced closer to the vehicle's on-sale date.
"The refreshed 2014 Optima elevates its world-class design in the mid-size
segment to new levels, offering new premium amenities and convenience
features," said Robert Staffieri, Director of Marketing, Kia Canada Inc. "The
multiple award-winning Optima, most recently named Road & Travel Magazine's
'International Car of the Year', builds on its previous success and further
defines Kia's spirit of producing striking vehicles that evoke an emotional
Improvement of an Already Iconic Design
In a mid-size sedan segment long dominated by function over form, the 2014
Optima cements the model's status as a trailblazer of combining style and
substance in an affordably priced vehicle. Refining the Optima's sculpted,
high-end appearance, Kia's Frankfurt-based design team enhanced the vehicle's
front and rear fascias and the brand's signature grille. The vehicle's bold
stance and aerodynamic shape are further accentuated by updated rear diffusers
and a sweeping trunk lid. Lighting up the European-inspired design are
available front LED positioning and standard fog lights, along with clear,
newly designed available LED rear lamps.
The enhancements continue within the cabin of the 2014 Optima, as drivers are
greeted with more upscale and high-tech amenities. Activating the Optima's
push-button ignition brings two new displays to life: an available 4.3-inch
TFT LCD instrument cluster and optional high-resolution 8-inch navigation and
telematics screen, an 8-speaker Infinity(®i) sound system, and SiriusXM™
Satellite Radio(ii). All-new seat designs ensure a comfortable drive in the
powerful and spirited sedan, while an optional new Blind Spot Detection
(BSD)(iii) system, which includes rear cross-traffic alert and rear parking
sensors, improve convenience and peace of mind.
Dynamic and Efficient Powertrains
The 2014 Optima is available with two powerful Theta II powerplants featuring
gasoline direct injection (GDI) technology: a 2.4-litre GDI four-cylinder or a
2.0-litre GDI turbo engine. A 2.4-litre hybrid powertrain is also available.
The turbo-charged units deliver V6-type power with the efficiency of a
four-cylinder engine. The 2.4-litre gasoline engine is mated to either a
standard 6-speed manual transmission, or an available six-speed automatic
transmission featuring Sportmatic(®) clutchless shifting, which is standard
on the 2.0-litre turbocharged engine. New for the 2014 Optima, and exclusive
to the sporty SX model, is Drive Mode Select (DMS), which adjusts transmission
shift points and steering weight, offering owners a customizable driving
About Kia Motors Corporation:
Kia Motors Corporation (www.kia.com) - a maker of quality vehicles for the
young-at-heart - was founded in 1944 and is Korea's oldest manufacturer of
motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine
manufacturing and assembly operations in five countries which are then sold
and serviced through a network of distributors and dealers covering around 150
countries. Kia today has over 47,000 employees worldwide and annual revenues
of US$42 billion. It is the major sponsor of the Australian Open and an
official automotive partner of FIFA - the governing body of the FIFA World
Cup™. Kia Motors Corporation's brand slogan - "The Power to Surprise" -
represents the company's global commitment to surprise the world by providing
exciting and inspiring experiences that go beyond expectations.
About Kia Canada Inc.:
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality
vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation
(KMC) which was founded in 1999 and sells and services high quality, class
leading vehicles like the Soul, Forte, Optima and Sorento through a network of
181 dealers nationwide. Kia Canada Inc. employs 162 people in its Mississauga,
Ontario headquarters and four regional offices across Canada, with an all-new
state-of-the-art facility in Montreal. Kia's brand slogan "The Power to
Surprise" represents the company's global commitment to surprise the world by
providing exciting & inspiring experiences that go beyond expectations.
(i )Infinity is a registered trademark of Harman International Industries,
(ii )Sirius services require subscriptions, sold separately after 3-month
trial included with vehicle purchase/lease. Subscriptions governed by SiriusXM
Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc. Sirius, XM and
all related marks and logos are trademarks of SiriusXM Radio Inc.
(iii )The Blind Spot Detection System is not a substitute for proper and safe
lane changing procedures. Always drive safely and use caution when changing
lanes. The Blind Spot Detection System may not detect every object alongside
Cathy Laroche Public Relations Manager Kia Canada Inc.
Daniel Ponzini Public Relations & Events Coordinator Kia Canada Inc.
T:905.755.6415 C:647.462.8986 E:firstname.lastname@example.org
SOURCE: KIA Canada Inc.
To view this news release in HTML formatting, please use the following URL:
CO: KIA Canada Inc.
ST: New York
NI: AUT NP SHOW
-0- Mar/27/2013 14:53 GMT
Press spacebar to pause and continue. Press esc to stop.