Kia Motors introduces refreshed 2014 Optima at New York International Auto Show

Kia Motors introduces refreshed 2014 Optima at New York International Auto Show 

    --  Iconic design updated with dynamic and eye-catching front and
        rear fascias
    --  Optima now offers additional features and options to enhance
        comfort and value

NEW YORK, March 27, 2013 /CNW/ - Kia Motors unveiled a significantly updated 
version of its Optima mid-size sedan today at the 2013 New York International 
Auto Show (NYIAS). Just three years ago, Kia attracted the attention of the 
automotive world when the Peter Schreyer-penned Optima mid-size sedan was 
unveiled at the 2010 NYIAS. Since that time, the Optima has gained worldwide 
acclaim for its European-inspired design and fun-to-drive performance. The 
2014 Optima arrives with updated front and rear fascias, retaining the 
vehicle's dynamic and sporty proportions. The Optima's new premium amenities 
and convenience options make the vehicle an impressive player in the 
competitive mid-size sedan segment. The 2014 Optima is expected to arrive in 
Kia retail showrooms in the third quarter of the year, and pricing will be 
announced closer to the vehicle's on-sale date.

"The refreshed 2014 Optima elevates its world-class design in the mid-size 
segment to new levels, offering new premium amenities and convenience 
features," said Robert Staffieri, Director of Marketing, Kia Canada Inc. "The 
multiple award-winning Optima, most recently named Road & Travel Magazine's 
'International Car of the Year', builds on its previous success and further 
defines Kia's spirit of producing striking vehicles that evoke an emotional 

Improvement of an Already Iconic Design

In a mid-size sedan segment long dominated by function over form, the 2014 
Optima cements the model's status as a trailblazer of combining style and 
substance in an affordably priced vehicle. Refining the Optima's sculpted, 
high-end appearance, Kia's Frankfurt-based design team enhanced the vehicle's 
front and rear fascias and the brand's signature grille. The vehicle's bold 
stance and aerodynamic shape are further accentuated by updated rear diffusers 
and a sweeping trunk lid. Lighting up the European-inspired design are 
available front LED positioning and standard fog lights, along with clear, 
newly designed available LED rear lamps.

The enhancements continue within the cabin of the 2014 Optima, as drivers are 
greeted with more upscale and high-tech amenities. Activating the Optima's 
push-button ignition brings two new displays to life: an available 4.3-inch 
TFT LCD instrument cluster and optional high-resolution 8-inch navigation and 
telematics screen, an 8-speaker Infinity(®i) sound system, and SiriusXM™ 
Satellite Radio(ii). All-new seat designs ensure a comfortable drive in the 
powerful and spirited sedan, while an optional new Blind Spot Detection 
(BSD)(iii) system, which includes rear cross-traffic alert and rear parking 
sensors, improve convenience and peace of mind.

Dynamic and Efficient Powertrains

The 2014 Optima is available with two powerful Theta II powerplants featuring 
gasoline direct injection (GDI) technology: a 2.4-litre GDI four-cylinder or a 
2.0-litre GDI turbo engine. A 2.4-litre hybrid powertrain is also available. 
The turbo-charged units deliver V6-type power with the efficiency of a 
four-cylinder engine. The 2.4-litre gasoline engine is mated to either a 
standard 6-speed manual transmission, or an available six-speed automatic 
transmission featuring Sportmatic(®) clutchless shifting, which is standard 
on the 2.0-litre turbocharged engine. New for the 2014 Optima, and exclusive 
to the sporty SX model, is Drive Mode Select (DMS), which adjusts transmission 
shift points and steering weight, offering owners a customizable driving 

About Kia Motors Corporation:

Kia Motors Corporation ( - a maker of quality vehicles for the 
young-at-heart - was founded in 1944 and is Korea's oldest manufacturer of 
motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine 
manufacturing and assembly operations in five countries which are then sold 
and serviced through a network of distributors and dealers covering around 150 
countries. Kia today has over 47,000 employees worldwide and annual revenues 
of US$42 billion. It is the major sponsor of the Australian Open and an 
official automotive partner of FIFA - the governing body of the FIFA World 
Cup™. Kia Motors Corporation's brand slogan - "The Power to Surprise" - 
represents the company's global commitment to surprise the world by providing 
exciting and inspiring experiences that go beyond expectations.

About Kia Canada Inc.:

Kia Canada Inc. ( - a maker of quality 
vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation 
(KMC) which was founded in 1999 and sells and services high quality, class 
leading vehicles like the Soul, Forte, Optima and Sorento through a network of 
181 dealers nationwide. Kia Canada Inc. employs 162 people in its Mississauga, 
Ontario headquarters and four regional offices across Canada, with an all-new 
state-of-the-art facility in Montreal. Kia's brand slogan "The Power to 
Surprise" represents the company's global commitment to surprise the world by 
providing exciting & inspiring experiences that go beyond expectations.


(i )Infinity is a registered trademark of Harman International Industries, 
(ii )Sirius services require subscriptions, sold separately after 3-month 
trial included with vehicle purchase/lease. Subscriptions governed by SiriusXM 
Customer Agreement at© 2011 SiriusXM Radio Inc. Sirius, XM and 
all related marks and logos are trademarks of SiriusXM Radio Inc.
(iii )The Blind Spot Detection System is not a substitute for proper and safe 
lane changing procedures. Always drive safely and use caution when changing 
lanes. The Blind Spot Detection System may not detect every object alongside 
the vehicle

Cathy Laroche Public Relations Manager Kia Canada Inc.


Daniel Ponzini Public Relations & Events Coordinator Kia Canada Inc.

T:905.755.6415 C:647.462.8986

SOURCE: KIA Canada Inc.

To view this news release in HTML formatting, please use the following URL:

CO: KIA Canada Inc.
ST: New York

-0- Mar/27/2013 14:53 GMT

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