INTO DARKNESS' FILM

PR Newswire

IRVINE, Calif., March 27, 2013

IRVINE, Calif., March 27, 2013 /PRNewswire/ -- Mazda North American Operations
(MNAO) today announced the launch of a partnership with Paramount Pictures to
develop a co-branded marketing campaign for the all-new 2014 Mazda6 sedan,
which incorporates the company's unique SKYACTIV®^^[1] TECHNOLOGY, and
Paramount's "Star Trek Into Darkness" film opening May 17, 2013.


"'Star Trek Into Darkness' is the essence of action and adventure," said
Russell Wager, Vice-President of Marketing for MNAO. "A mid-size sedan that
looks great, offers industry-leading driving dynamics and provides
best-in-class fuel economy might seem like it comes from another universe, but
the 2014 Mazda6 and its incredible SKYACTIV TECHNOLOGY is better termed 'Like
Science Fiction. Without the Fiction.'"

The movie partnership which is supported by a national marketing campaign from
Mazda kicks off at the 2013 New York International Auto Show, running from
March 29-April 7, 2013, at New York City's Javits Convention Center. Mazda
will treat fans who visit its display with the opportunity to sit in Captain
Kirk's Starfleet Commander's chair from the Starship Enterprise and have their
photo taken, all the while learning more about SKYACTIV TECHNOLOGY.

"Mazda's exciting futuristic technology makes the brand a perfect complement
to our new film 'Star Trek Into Darkness,'" said LeeAnne Stables, Executive
Vice President of Worldwide Marketing Partnerships for Paramount Pictures.
"This impactful national campaign is a great way for us to build the
excitement of this next installment of J.J. Abrams' Star Trek universe with

The automotive makers' movie-tie in campaign will include a Mazda/Star Trek
Into Darkness co-branded television spot, as well as outdoor properties,
digital extensions and social media assets such as a dedicated Facebook tab.
Mass-media placements will begin April 15, 2013.

Mazda will also be featured in Paramount's "Star Trek" app, with several
interactive missions starting mid-April. By successfully completing each
mission, fans can earn points and rise in rank through Starfleet Academy.
Additionally, the app allows fans to enter sweepstakes, buy movie tickets,
unlock coveted film-related content and stay connected with the most updated
Star Trek news. The app is available for download through the App Store and
Google Play at

On sale now, the Mazda6 starts at $20,880^[2] MSRP and is the second vehicle
in the Mazda lineup to fully incorporate SKYACTIV TECHNOLOGY, the brand's
breakthrough engineering approach toward increasing overall vehicle
efficiency. Offering both powerful performance and improved fuel economy, the
2014 Mazda6 features best-in-class highway fuel economy of 38 miles per gallon
(MPG). Mazda6 also will be the first production vehicle to feature Mazda's
capacitor-based brake energy regeneration system called i-ELOOP, and will be
Mazda's first North American vehicle to feature the SKYACTIV-D clean diesel
engine when available during the second half of the year.

"STAR TREK INTO DARKNESS" is written by Roberto Orci & Alex Kurtzman & Damon
Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk
through Bad Robot Productions, along with Lindelof, Kurtzman and Orci.
Jeffrey Chernov and Skydance Productions' David Ellison, Dana Goldberg and
Paul Schwake are the executive producers.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of
filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading
content company with prominent and respected film, television and digital
entertainment brands. Paramount controls a collection of some of the most
powerful brands in filmed entertainment, including Paramount Pictures,
Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures,
MTV Films, and Nickelodeon Movies. PPC operations also include Paramount
Famous Productions, Paramount Home Media Distribution, Paramount Pictures
International, Paramount Licensing Inc., and Paramount Studio Group.

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700 dealers.
Operations in Mexico are managed byMazdaMotor de Mexico in MexicoCity.

For more information on Mazda vehicles, visit the online Mazda media center Product B-roll may be ordered online by visiting
The News Market

^[1]SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).
^[2] Starting price is manufacturer's suggested retail price (MSRP) for lowest
trim level. MSRP does not include $795 destination charge (Alaska $840),
title, taxes, license, options and dealer charges. Actual prices set by dealer
and may vary.

SOURCE Mazda North American Operations

Contact: Octavio Navarro, Mazda North American Operations, 949-545-3264; Nick
Beard, Mazda North American Operations, 949-727-6752
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