India's Idea Cellular Selects Broadcom® Android 4.0 Smartphone Platform
Provides 3G Platform to Develop Affordable, High-Performance Smartphone for
IRVINE, Calif., March 27, 2013
IRVINE, Calif., March 27, 2013 /PRNewswire/ --
oIdea Cellular chooses Broadcom's integrated Android 4.0 platform for its
Idea Ivory smartphone
oNew Idea Ivory phones feature 1GHz HSPA processor, industry-leading
VideoCore® graphics, 3G/2G Dual SIM Dual Standby and an advanced
connectivity suite for a premium Android user experience
Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in
semiconductor solutions for wired and wireless communications, today announced
that Indian telecom operator, Idea Cellular, has chosen the BCM21654G for use
in its new Idea Ivory Android-based smartphone. By selecting one of
Broadcom's 3G platforms optimized for Android, Idea Cellular is providing
customers with an entry-level smartphone offering enhanced functionality,
powerful graphics, and advanced features including dual-SIM connectivity. For
more news, visit Broadcom's Newsroom.
"As the Indian market evolves from 2G to 3G technology, Idea Cellular is
committed to proliferating 3G services by providing affordable, yet
feature-rich smartphones that meet consumer demand for a satisfying mobile
broadband experience," said Sashi Shankar, Chief Marketing Officer, Idea
Cellular. "Our partnership with Broadcom will not only provide our users with
a better, faster Android device, but also transform the way people
"With our complete, integrated smartphone platform, Broadcom provides device
manufacturers in emerging markets with the technologies necessary to deliver
an affordable Android device and capitalize on the smartphone revolution,"
said Rafael Sotomayor, Broadcom Vice President, Mobile Platform Solutions.
"We're thrilled to work with Idea Cellular to enable low-cost smartphones with
advanced features that take advantage of the mobile internet and offer a
superior Android experience."
As carriers expand their 3G networks, smartphone growth in India will be
bolstered by low-end smartphones offering dual-SIM capability and local apps.
According to research firm IDC, India and Brazil will join the United States,
China, and United Kingdom as the top five country markets for smartphone
shipments by 2016.^1
Idea Cellular's Ivory is the fifth Android smartphone the company has launched
and the first device running on the Android 4.0 Ice Cream Sandwich operating
system (OS). Powered by a Broadcom® BCM21654G chipset, it features a 1 GHz
ARM Cortex A9 processor and an integrated and globally proven 7.2/5.8 Mbps
HSPA modem with low-power VGA video support. The chipset also includes a
2G/3G cellular radio (RF), a power management unit (PMU), and an advanced
connectivity suite including Bluetooth, Wi-Fi, FM, and GPS for a complete
Broadcom's family of 3G and 4G LTE smartphone solutions deliver the features
required for all tiers of smartphones, from affordable entry-level devices to
Idea Cellular's Idea Ivory smartphone is available for sale in India now.
For ongoing news, visit Broadcom's Newsroom, read the B-Connected Blog, or
visit Facebook or Twitter. And to stay connected, subscribe to Broadcom's RSS
^1International Data Corporation, Worldwide Quarterly Mobile Phone Tracker,
Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global
leader and innovator in semiconductor solutions for wired and wireless
communications. Broadcom® products seamlessly deliver voice, video, data and
multimedia connectivity in the home, office and mobile environments. With the
industry's broadest portfolio of state-of-the-art system-on-a-chip and
embedded software solutions, Broadcom is changing the world by Connecting
everything®. For more information, go to www.broadcom.com.
Broadcom^®, the pulse logo, Connecting everything®, the Connecting everything
logo and VideoCore® are among the trademarks of Broadcom Corporation and/or
its affiliates in the United States, certain other countries and/or the EU.
Any other trademarks or trade names mentioned are the property of their
Lydia Chan Chris Zegarelli
Manager, Public Relations Senior Director, Investor Relations
SOURCE Broadcom Corporation; BRCM Mobile & Wireless
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