Digital Ally Receives Order From Nation's Largest Near-Airport Parking Company to Complete Deployment of 344 DVM-250Plus Video

Digital Ally Receives Order From Nation's Largest Near-Airport Parking Company 
to Complete Deployment of 344 DVM-250Plus Video Event
Recorders for Airport Shuttle Bus Fleet 
Units to Be Shipped in First Quarter of 2013 
LENEXA, KS -- (Marketwire) -- 03/26/13 --  Digital Ally, Inc.
(NASDAQ: DGLY), which develops, manufactures and markets advanced
video surveillance products for law enforcement, homeland security
and commercial applications, today announced that it has received the
largest order to date for its DVM-250Plus Video Event Recorders.  
The largest near-airport parking company in the United States ("the
Customer") with 34 locations at 22 airports, has issued a purchase
order for 259 DVM-250Plus video event recorders. This order and
installation will complete the outfitting of the Customer's fleet of
344 shuttle buses. The Customer's shuttle buses pick up and drop off
guests at their vehicles or valet lobbies and run continuously to and
from airport terminals. Approximately 85 of the total 344 DVM-250Plus
systems have been previously delivered to the Customer and installed
in shuttle buses. 
"This represents our largest single non-law-enforcement sale to date
and is considered a major breakthrough in airport ground
transportation, one of the key industries we have targeted," stated
John Rumage, Director of Commercial Sales at Digital Ally, Inc. "Our
Customer conducted an extensive search and review of self-contained
video event recorders that do not require recurring monthly
management fees. After evaluating commercial event recorders
available from a number of companies, our Customer selected Digital
Ally's DVM-250Plus to enhance the safety and functionality of its
shuttle bus fleet at airports throughout the United States." 
The DVM-250Plus is supported by Digital Ally's VuVault software,
which is designed specifically to increase safety in commercial fleet
vehicles. After thorough testing at its Dallas - Ft. Worth (DFW)
location, our Customer cited the versatility and comprehensive nature
of VuVault software as a major reason for selecting Digital Ally as
the exclusive supplier of event recorders for its bus fleet.
Multi-camera functionality will allow our Customer to capture video
from four cameras -- road facing, driver facing, reverse 
and when the
side doors of a bus are in operation.  
"We expect to ship the remaining 259 DVM-250Plus units to our
Customer's locations throughout the United States before March 31st,"
continued Rumage. "Digital Ally will also serve as our Customer's
exclusive partner to supply video event recorders to its entire
shuttle bus fleet. The two companies have agreed to collaborate on
several projects in order to provide additional solutions that can
meet our Customer's specific needs, including projects that can
enhance vehicle fleet management, customer convenience and usage of
our Customer's services."  
"Our initial success of the DVM-250 series of commercial event
recorders was in the ambulance market, and we are very pleased to
announce Digital Ally's entry into the airport ground transportation
market with the leader in that industry," added Stanton E. Ross,
Chief Executive Officer of Digital Ally, Inc. "We continue to pursue
our goal of broadening our commercial sales channels to address
additional market opportunities, including taxis and limousines,
over-the-road trucks, and other vehicle fleet operators."  
About Digital Ally, Inc. 
Digital Ally, Inc. develops, manufactures and markets advanced
technology products for law enforcement, homeland security and
commercial applications. The Company's primary focus is digital video
imaging and storage. For additional information, visit  
The Company is headquartered in Lenexa, Kansas, and its shares are
traded on The Nasdaq Capital Market under the symbol "DGLY". 
This press release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Act of 1934. These forward-looking statements are
based largely on the expectations or forecasts of future events, can
be affected by inaccurate assumptions, and are subject to various
business risks and known and unknown uncertainties, a number of which
are beyond the control of management. Therefore, actual results could
differ materially from the forward-looking statements contained in
this press release. A wide variety of factors that may cause actual
results to differ from the forward-looking statements include, but
are not limited to, the following: whether the Company will be able
to improve its revenues and operating results in 2013 given the
current economic environment; whether it will be able to achieve
improved production and other efficiencies to continue to increase
its gross and operating margins; whether the federal economic
stimulus funding for law enforcement agencies will have a positive
impact on the Company's revenue; the Company's ability to deliver its
new product offerings as scheduled, including its ability to obtain
the required components and products on a timely basis, and have them
perform as planned; its ability to maintain or expand its share of
the markets for its products in which it competes and especially with
the DVM-250 Video Event Recorder in the various commercial markets it
has targeted; whether there will be a commercial market, domestically
and internationally, for one or more of its new products; whether the
Company's new products will continue to generate an increasing
portion of its total sales; whether its reorganized domestic and
international sales force will result in a rebound in revenues in and
outside of the U.S.; whether the Company will be able to adapt its
technology to new and different uses, including being able to
introduce new products; competition from larger, more established
companies with far greater economic and human resources; its ability
to attract and retain customers and quality employees; the effect of
changing economic conditions; and changes in government regulations,
tax rates and similar matters. These cautionary statements should not
be construed as exhaustive or as any admission as to the adequacy of
the Company's disclosures. The Company cannot predict or determine
after the fact what factors would cause actual results to differ
materially from those indicated by the forward-looking statements or
other statements. The reader should consider statements that include
the words "believes", "expects", "anticipates", "intends",
"estimates", "plans", "projects", "should", or other expressions that
are predictions of or indicate future events or trends, to be
uncertain and forward-looking. The Company does not undertake to
publicly update or revise forward-looking statements, whether as a
result of new information, future events or otherwise. Additional
information respecting factors that could materially affect the
Company and its operations are contained in its annual report on Form
10-K for the year ended December 31, 2011 and quarterly report on
Form 10-Q for the nine months ended September 30, 2012, as filed with
the Securities and Exchange Commission.  
For Additional Information, Please Contact:
Stanton E. Ross
(913) 814-7774
RJ Falkner & Company, Inc.
Investor Relations Counsel 
(800) 377-9893 
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