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Mary’s Gone Crackers Announces Acquisition by Kameda USA, Inc.

  Mary’s Gone Crackers Announces Acquisition by Kameda USA, Inc.

 Largest Japanese Rice Cracker Manufacturer Takes Majority Stake in Gourmet,
                            Organic Snack Company

Business Wire

GRIDLEY, Calif. -- March 26, 2013

Mary’s Gone Crackers, makers of award-winning organic, vegan and gluten free
foods, today announced that Kameda USA, Inc., a 100 percent subsidiary of
Kameda Seika Co. Ltd, Japan’s largest manufacturer of rice crackers, has
acquired 77.8 percent of the company. As part of the agreement, the roles of
co-founder and Chairman, Mary Waldner, and co-founder and CEO, Dale Rodrigues,
will remain unchanged, and the two will continue to lead the creative vision,
day-to-day operations, strategy and product innovation for the company.

“We’re thrilled to join forces with the Kameda Seika family, and feel
privileged that the team recognizes Mary’s Gone Crackers as a brand it
believes has significant potential for continued expansion in the U.S. and
abroad,” said Waldner.

According to Rodrigues, the relationship was attractive to him and Waldner
because Kameda Seika demonstrated a commitment to preserving Mary’s Gone
Crackers’ passion for making organic, gluten free and non-GMO foods that are
delicious and impact the mind, body and planet in a positive way. All Mary’s
Gone Crackers products are created with the company’s Conscious Eating
philosophy in mind, which will remain unchanged moving forward.

“Kameda brings a wealth of operational expertise to this partnership, and
there are many synergies we’re excited to explore,” said Rodrigues. “For the
first time in the history of Mary’s Gone Crackers, we have a partner who
supports our vision and core values. We feel confident this new path will
allow us to bring new products and innovations to the market with greater
speed and agility, and are eager to expand our business with our original
vision intact.”

Created by Waldner after learning she suffered from Celiac Disease, Mary’s
Gone Crackers offers a line of snacks including its signature super-crispy
gourmet seed Crackers, Pretzels, and Cookies. All Mary’s Gone Crackers
products are loaded with whole, nutritious, unique ingredients, and are gluten
free and organic without trans-fats or dairy. The company recently announced
two new cracker flavors, Super Seed and Hot ‘n Spicy Jalapeño, and has
additional new product lines planned for later this year.

Mary’s Gone Crackers can be found nationally in grocery and natural food
stores, including Whole Foods Market, Kroger and Sprouts. For more information
about Mary’s Gone Crackers, please visit www.marysgonecrackers.com.

About Mary’s Gone Crackers

Founded in 2004, by Mary Waldner and Dale Rodrigues, Mary’s Gone Crackers
manufactures delicious gourmet, organic, gluten free, vegan food including
Crackers, Pretzels and Cookies. Mary’s Gone Crackers always uses certified
organic, kosher, whole-food ingredients free of gluten, trans-fats, eggs, nuts
and dairy. Mary’s Gone Crackers are available in natural and grocery stores
nationwide. For more information, please visit www.marysgonecrackers.com.

About Kameda USA, Inc.

Kameda USA, Inc. was established in April 2008 as a 100 percent subsidiary of
Kameda Seika Co. Ltd. of Japan. Headquartered in Torrance, California, Kameda
USA, Inc. specializes in the sales and marketing of Kameda Crisps and Frosted
Rice Crackers to the U.S. market.

Founded in 1957, Kameda Seika Co. Ltd. is the largest manufacturer of rice
crackers in Japan. They currently maintain nearly 30 percent of the $3.5
billion rice cracker market in Japan. Kameda Seika Co. Ltd. manufactures 10 of
the top 15 rice snack products in Japan.

Contact:

Rachel Kay Public Relations
Natalie Terashima
877-975-3423 ext. 2
Natalie@rkpr.net
 
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