Early Times Mint Julep Continues Derby Tradition With Release Of Commemorative Bottle

Early Times Mint Julep Continues Derby Tradition With Release Of Commemorative
                                    Bottle

Early Times Named "Official Drink of Kentucky Derby 139®"

PR Newswire

LOUISVILLE, Ky., March 21, 2013

LOUISVILLE, Ky., March 21, 2013 /PRNewswire/ -- For the past 26 years, the
Early Times Mint Julep has proudly served as the "Official Drink of the
Kentucky Derby®." In celebration of this, Early Times Kentucky Whisky
continues its tradition with the release of the 2013 commemorative Kentucky
Derby bottle.

(Photo: http://photos.prnewswire.com/prnh/20130321/CL81316 )

Available beginning in March 2013, the one-liter pre-mix bottle will be
available in limited quantities throughout the United States for a suggested
retail price of $14.99.

The artwork on this year's Kentucky Derby 139® bottle features renowned equine
artist Celeste Susany from Saratoga Springs, NY, whose paintings have graced
the Early Times bottles for many years. Entitled "The Derby Dance," this
year's painting depicts the up and down, back and forth "dance" horses and
jockeys engage in during the race.

Shown around the bottle are horses painted at different heights, depicting the
feeling of flight. The front of the bottle features a horse galloping high in
the air towards the finish line. The jockey is shown on the number four horse
wearing red and yellow silks with a yellow saddle cloth. The historic Twin
Spires stand majestically in the background.

"The Early Times Mint Julep bottle has truly become a collectible among art,
horseracing, and whisky fans," said Therese McGuire, brand manager for Early
Times Kentucky Whisky.

"We are proud to once again feature Celeste's art work on this year's bottle.
We know it will be a must-have for Derby parties as the perfect way to serve a
delicious mint julep in less than ten seconds."

During this year's Kentucky Derby week, more than 120,000 Early Times Mint
Juleps are expected to be served at Churchill Downs®. Over the past 26 years,
more than 2.5 million Early Times Mint Juleps have been served between
Kentucky Oaks® and Derby Days at Churchill Downs. This year's Kentucky Derby
presented by Yum! Brands will take place Saturday, May 4, 2013.

About the Artist:
Celeste Susany was born in eastern Ohio in 1952. She spent a large portion of
her life around horses in Santa Anita, Hollywood Park, and Del Mar,
California. She received her degree from the Art Center College of Design in
Los Angeles. Susany received recognition as a top American artist in the book
Racing in Art, by John Fairley, published in 1990. She produced artwork in
1989, 1990, and 1996 for the Kentucky Derby.

About Early Times Kentucky Whisky:
Early Times Mint Julep, 30% ABV, is the "Official Drink of the Kentucky Derby"
made at the Brown-Forman Distillery in Louisville, Kentucky. Early Times
Kentucky Whisky is one of the fine spirits produced and marketed by
Brown-Forman Corporation (NYSE: BF-B), a diversified producer and marketer of
fine quality consumer products, including Jack Daniel's, Southern Comfort,
Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Woodford Reserve,
Canadian Mist, Old Forester, and Korbel California Champagnes. Early Times
reminds you to drink responsibly. For more information on Early Times Kentucky
Whisky visit www.earlytimes.com.

About Churchill Downs®
Churchill Downs, the world's most legendary racetrack, has conducted
Thoroughbred racing and presented America's greatest race, the Kentucky Derby,
continuously since 1875. Located in Louisville, the flagship racetrack of
Churchill Downs Incorporated (NASDAQ: CHDN) also operates Trackside at
Churchill Downs, which offers year-round simulcast wagering at the historic
track. Churchill Downs will conduct the 139th running of the Kentucky Derby on
May 4, 2013 and its 2013 Spring Meet is scheduled for April 27-June 30. The
track has hosted the Breeders' Cup World Championships a record eight times.
Information about Churchill Downs can be found on the Internet at
www.ChurchillDowns.com.Churchill Downs®, Kentucky Derby® and the Twin Spires
design are registered trademarks of Churchill Downs Incorporated.

The best TIMES are enjoyed responsibly.
Early Times Mint Julep, 30% ALC/VOL (60 PROOF)1.0L
Prepared and Bottled by Early Times Distillery Company, Louisville, KY.
©2013 EARLY TIMES is a registered trademark

SOURCE Early Times

Website: http://www.earlytimes.com
Contact: Andrea Duvall, Brown-Forman, +1-502-774-6044, andrea_duvall@b-f.com
 
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