Brightcove Announces General Availability of Zencoder Live Cloud Transcoding

  Brightcove Announces General Availability of Zencoder Live Cloud Transcoding

  Live Cloud Transcoding API removes barriers to multi-screen live streaming

2013 NAB Show

Business Wire

BOSTON -- March 26, 2013

Brightcove (NASDAQ: BCOV), a leading global provider of cloud content
services, today announced the general availability of the Zencoder Live Cloud
Transcoding service. Live Cloud Transcoding is an open API for live video
encoding in the cloud, which allows content providers to instantly scale live
encoding resources and produce adaptive bitrate streams without significant
investments in on-premise hardware.

“Live Cloud Transcoding is changing how organizations approach live video,
from startups to major broadcasters,” said Jon Dahl, vice president of
encoding services at Brightcove. “By offering live transcoding as a simple,
scalable API, we are able to change the economics of live events. This will
help bring all sorts of new content online, and content providers of all types
will benefit from drastically lower capital expenditures and operational
requirements for live programming.”

The Bass Anglers Sportsman Society, or Bassmaster, is a fishing membership
organization that boasts more than half a million members; the organization
has been utilizing Zencoder Live Cloud Transcoding to support its tournament
live stream efforts.

“The Bassmaster organization runs roughly 34 bass fishing tournaments in a
single year, all across the country, and there is tremendous demand from fans
to have the ability to watch weigh-ins live online,” said Jim Sexton, vice
president of digital, B.A.S.S. “We have relied upon encoding hardware for live
streaming, but the technology would not allow us to stream to iOS
devices—including iPads and iPhones. We were thrilled to take advantage of the
Zencoder Live Cloud Transcoding service in beta; it has empowered us to
deliver high-quality live video content to all of our fans regardless of the
mobile device they use, without having to worry about additional hardware
investment. Zencoder Live Cloud Transcoding has undoubtedly helped us grow our
mobile audience, a critical endeavor for any company.”

Content providers face a number of challenges when transcoding for live
events. First, they need to buy, manage and configure expensive transcoding
hardware. When an event is over, that gear sits idle until the next live
event. Moreover, uplink bandwidth at the event site can be a bottleneck,
limiting the ability to publish adaptive bitrate streams, or dramatically
increasing the cost of an event to secure outbound bandwidth. The expense and
operational difficulty inherent in scaling and operating these solutions is
multiplied as the number of output streams and formats increase and as the
number of simultaneous events increase.

The Live Cloud Transcoding API greatly reduces the complexity and upfront
costs of live stream transcoding. Content providers have on-demand access to
encoding resources, and pay on a metered basis only for the transcoding
resources they use. With Live Cloud Transcoding, content providers can use a
lightweight encoder on a laptop to send a single RTMP stream to the service,
and create adaptive bitrate HLS and RTMP streams to provide viewers with a
high-quality viewing experience on any device.

Smartcom:tv relied upon the Zencoder Live Cloud Transcoding service for live
streaming of the annual event Finnmarksløpet--a popular dog sled race held in
the most northern part of Norway that spans an entire week and is comprised of
grueling challenges in the snow and cold that viewers were able to watch
online at no cost.

"The flexibility provided by the Zencoder Live Cloud Transcoding service
allowed Smartcom:tv to bring only one high-performing encoding unit to the
streaming location, stream in the highest quality available through that
single Internet connection and let the Zencoder service do all of the hard
work," said Tore Nergaard, managing director at Smartcom:tv. “We were able to
stream six different video streams from a remote location without needing a
broadband connection. At the same time, we greatly reduced our hardware
investments for the encoding setup on location. Zencoder Live Cloud
Transcoding was a game-changer for this event."

Pricing & Availability

Zencoder Live Cloud Transcoding is now generally available worldwide. Live
Cloud Transcoding is priced based on the duration of the input and output
video streams, quality and volume--starting at just $10 per hour.
Month-to-month plans with usage-based discounts and annual plans with greater
volume discounts are available.

The service will accept input streams from leading software encoders such as
Flash Media Live Encoder, XSplit, OBS and Wirecast, as well as popular
commercially available hardware encoders such as Elemental. At launch, Live
Cloud Transcoding will support RTMP and HLS outputs. RTMP delivery is
supported using media servers such as Flash Media Server and Wowza, and RTMP
servers on the Akamai, Edgecast and Limelight content delivery networks.
Streams using the HLS protocol can be delivered using standard HTTP servers or

For more information and to sign up for a free Zencoder account visit Brightcove will also be showcasing the Zencoder Live Cloud
Transcoding service at the 2013 NAB Show; visit booth #SU11014 for a live

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content
services, offers a family of products used to publish and distribute the
world's professional digital media. The company's products include Video
Cloud, the market-leading online video platform and Zencoder, a leading
cloud-based media processing service and HTML5 video player technology
provider. Brightcove has more than 6,350 customers in over 60 countries that
rely on Brightcove cloud content services to build and operate media
experiences across PCs, smartphones, tablets and connected TVs. For more
information, visit

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or comparable
words and their negatives. These forward-looking statements are not guarantees
but are subject to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these statements. For a
discussion of such risks and uncertainties, see "Risk Factors" in the
Company's filings with the Securities and Exchange Commission, including its
most recent annual report on Form 10-K. Brightcove assumes no obligation to
update any forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements are current
only as of the date they are made.


North America
SutherlandGold Group for Brightcove
Lisa Langsdorf, 212-905-6218
AxiCom for Brightcove
Sheena Riviera, +44 20 8392 4064
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