Shutterfly and Eastern National Partner to Maximize Your National Park Travel Memories

  Shutterfly and Eastern National Partner to Maximize Your National Park
  Travel Memories

   Free Shutterfly Photo Book Offer and Travel Photography Tips Bring your
                        National Park Vacation to Life

Business Wire

REDWOOD CITY, Calif. -- March 26, 2013

Shutterfly, Inc. (NASDAQ:SFLY), the market leader in digital personalized
photo products and services, is launching a new pilot program with Eastern
National, a non-profit organization dedicated to the understanding and
appreciation of America’s national parks, to help you create and preserve your
vacation memories. The program, running for a year beginning this month,
offers a voucher for a free 20-page, 8x8, National Parks StoryTelling™ style
photo book from Shutterfly with a purchase of $10 or more at participating
Eastern National bookstores or*. A $29.99 value, Shutterfly photo
books are a great way to commemorate a visit to America’s national parks.

“Eastern National is helping to create awareness and appreciation of America’s
national parks, and Shutterfly’s mission is to help you preserve the memories
you make there – and everywhere. We cannot be more pleased to be working with
Shutterfly on this project,” said Kevin Kissling, COO of Eastern National.

Shutterfly makes it incredibly easy to commemorate your travels with a wide
range of products and services, including mobile apps to help you capture,
create and share on the fly. In a recent survey**, 54% of travelers said they
use their mobile phones while traveling to capture the moment and 19% of them
use it more than any other camera option. And if you’re shooting and sharing,
you’re not alone. Nearly half of travelers post photos to a social network.

“Have your mobile device handy and keep shooting! There’s no such thing as
wasting film anymore and you never know which photos will best tell your
vacation story,” said Heather Maddan, Shutterfly chief storyteller. “Every
photo tells a story, not just the posed and planned ones.”

More Travel Photography Tips from Shutterfly

  *Encourage each family member to take turns behind the lens so your
    pictures have a variety of perspectives (and everyone in the family makes
    it into a few of the photos!)
  *Use summer travel to bridge the generation gap. Capture grandparents,
    parents and kids enjoying special times together.
  *Capture your family’s experiences with the local culture. Ask a local
    resident to suggest family-friendly activities off the beaten path for
    unique pictures and memories.
  *Going on vacation with extended family or a group? Set up a Shutterfly
    Share Site before you travel, so everyone can upload photos to one central
  *Ask each member of your family to create a “Top 10” list of words
    describing your trip. Use these words to guide the design and story lines
    for your photo book.
  *Showcase the personality and creativity of each family member by taking
    turns to design pages in your travel photo book.

About Shutterfly

Shutterfly is the market leader in digital personalized photo products and
services. Shutterfly helps customers turn their precious memories into lasting
keepsakes with its award-winning photo books, personalized holiday cards,
announcements, invitations, and stationery, as well as custom home décor
products and unique photo gifts including iPhone cases and water bottles. The
company currently serves millions of customers who benefit from free,
unlimited secure storage and a 100 percent happiness guarantee. For more
information about Shutterfly visit

Shutterfly is part of the Shutterfly, Inc. family of brands which includes:
Shutterfly, Tiny Prints, Wedding Paper Divas and Treat. For more information
on Shutterfly, Inc. visit

About Eastern National

Eastern National is a not-for-profit 501(c)(3) cooperating association, whose
mission is to promote the public’s understanding and support of America’s
national parks and other public trusts partners by providing quality education
experiences, products and services. Operating education and interpretive
bookstores in over 150 national parks, Eastern National donates its profits
from these operations to aid the interpretive, scientific and historical
mission of the National Park Service and its other public trust partners.
Since its founding in 1947, Eastern National has donated aver $105 million to
the National Park Service. For more information about Eastern National its
products and services, please visit our website at

*This offer will be available in-store at the following park bookstores: Blue
Ridge Parkway, Colonial National Historical Park, Cape Hatteras National
Seashore, Wright Brothers National Memorial, Fort Raleigh National Historic
Site, Sleeping Bear Dunes National Lakeshore, Abraham Lincoln Birthplace
National Historic Site, Lincoln Home National Historic Site, Mammoth Cave
National Park, Acadia National Park, Boston National Historical Park, Cape Cod
National Seashore, and the Eastern National Bookstores on the National Mall
and Memorial Parks in Washington, DC. The program will also be available
online for customers who make a purchase of $10 or more on

**“All survey data, unless otherwise stated, has been derived from a survey
administered by Decipher, Inc. among a U.S. sample of 1,000 adults age 18
years or older, March 2012”


Media Relations:
Nicole Stier, 650-610-6013
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