Walmart’s Award Winning ‘Green Room’ Blog Creates Online Platform for Global Sustainability Conversation Business Wire NEW YORK -- March 26, 2013 In an effort to further promote global sustainability best practices, Walmart has developed The Walmart Green Room, an online platform with the mission of creating a more sustainable world to help people live better. The site, designed and developed by Rain, a NYC/Utah-based digital content creation company, has facilitated a conversation on green living with hundreds of thousands of companies and consumers all over the world. “The Walmart Green Room has been an important resource for keeping the sustainability conversation flowing between our customers, associates, NGOs, suppliers, and the communities in which we serve,” said Brooke Buchanan, Director of Communications & Sustainability at Walmart. “In 2005, we launched our global sustainability program with three aspirational goals: to be supplied 100 percent by renewable energy; to create zero waste; and, to sell products that sustain people and the environment. The Green Room has been a great tool in guiding us toward accomplishing these goals.” The blog, which has enabled Walmart to become a prominent voice globally on the topic of corporate sustainability, features contests, polls, and creates interactive conversations to facilitate sustainable idea sharing between Walmart and its readers. A development and management team at Rain oversees The Walmart Green Room on a day-to-day basis. “We wanted to create an interactive space for Walmart’s customers and associates, as well as other companies and consumers interested in sustainability, to both share and gain ideas,” said Nick Godfrey, COO of Rain. “The goal was to position Walmart as a leader in corporate environmental responsibility by producing content that not only promotes its efforts in sustainability, but gives consumers and businesses the tools and knowledge to drive their own efforts.” Since its January 2012 launch, The Walmart Green Room has been well-received in the environmental sustainability community. It won the award for best blog in the 2013 CSR Awards blog category and was also awarded Gold award in the Best Blog (Company/Organization) category in the 2012 Bulldog Digital/Social PR Awards for Excellence in Online Communications. Contact: The Marino Organization, Inc. Elizabeth Ferrara, 212-889-0808 Elizabeth@themarino.org
Walmart’s Award Winning ‘Green Room’ Blog Creates Online Platform for Global Sustainability Conversation
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