StorageDNA Integrates With Avid Interplay Production

StorageDNA Integrates With Avid Interplay Production

DNA Evolution Archive Storage and Workflow Solution Expands Customer Options

IRVINE, Calif., March 26, 2013 (GLOBE NEWSWIRE) -- StorageDNA, Inc., a leader
in intelligent storage and archiving workflow solutions for media
professionals, today announced an agreement enabling its technology to
integrate with the Avid® Interplay® Production asset management (PAM) system.

StorageDNA's archive and restore offering, DNA Evolution™, is a simple and
cost-effective archive solution for Avid Interplay Production. DNA Evolution
is an intelligent LTO LTFS workflow solution with an open XML-based interface
that allows it to be easily integrated with third-party production asset
management (PAM) solutions, such as Avid Interplay Production. The workflow
solution is engineered for maximum performance with an archive accelerator,
direct connect deployment, and built-in data movers for the fastest archives
and restores.

"With DNA Evolution, StorageDNA offers a highly cost-effective and
well-integrated archive option for Avid Interplay Production. DNA Evolution
enables a greater number of our Avid customers to deploy Avid Interplay
Production. Affordable support, tight integration, and performance make this a
strong choice for any Interplay Production deployment," said Mike Halbrook,
President, TM Television.

DNA Evolution integrates through Avid Interplay Web Services, eliminating
complex and costly installations, as no other components are required. With
Interplay Web Services, any folder within Avid Interplay Production can become
a watch folder for archiving or restoration of media. It intelligently
monitors and tracks all elements down to their master clips and can
incrementally archive and restore only those elements not already accounted

"We have a great history of supporting Avid editing software with our workflow
solutions and the Web Services API product license further advances our
technical partnership and gives Avid Interplay Production customers access to
an easy and affordable archiving solution," said tC Chakravarty, CEO and
president of StorageDNA. "The integration of DNA Evolution with Avid Interplay
Production offers many significant benefits including outstanding performance
with the most flexible archive and restore options available."

The integration between DNA Evolution and Avid Interplay means that editors
are able to archive and restore media without leaving the Avid Media Composer®
or Avid Interplay Access interface, and also report metadata, such as tape ID,
back to the Avid Interplay Production database for search, move or delete
operations. DNA Evolution also offers a mini-media asset manager built into
the software, which allows the end user to browse clip names and
low-resolution proxies via a Web-based interface. And to further support users
of the combined solution, DNA Evolution provides one-of-a-kind Avid Interplay
Production database verification. DNA Evolution can be run in manual/report
mode where all elements and their inconsistencies are reported back to the end
user. DNA Evolution also offers tight integration and high performance with
Avid® ISIS® storage systems for fast archive and restore operations.

StorageDNA will demonstrate DNA Evolution LTO LTFS archive-restore media
workflows in April in Las Vegas, Nevada at the 2013 NAB Show in booth SL11116.

About Avid

Avid creates the digital audio and video technology used to make the most
listened to, most watched and most loved media in the world – from the most
prestigious and award-winning feature films, music recordings, and television
shows, to live concert tours and news broadcasts. Some of Avid's most
influential and pioneering solutions include Media Composer®, Pro Tools®,
Interplay®, ISIS®, VENUE, Sibelius® and System 5. For more information about
Avid solutions and services, visit, connect with Avid on
Facebook, Twitter, YouTube, LinkedIn, SoundCloud; or subscribe to Avid Buzz.

© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo,
Interplay, and Media Composer are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or other
countries. The Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid products. All other
trademarks are the property of their respective owners.

About StorageDNA, Inc.

StorageDNA helps film, video, and broadcast professionals archive, retrieve,
access, and manage their digital content. DNA Evolution, the company's
intelligent workflow solution built on Linear Tape Open (LTO) and Linear Tape
File System (LTFS) technologies, allows media professionals to streamline
their file-based workflows, work more efficiently, and save significant
storage costs. The innovative workflow solution allows users to easily
archive, find, restore, and directly access digital assets at incredible
speeds. StorageDNA's solutions power some of the most complex and critical
workflows for a wide range of customers from major film studios and television
production companies to sports organizations, government agencies, and Fortune
500 corporations. Learn more at

© 2013 StorageDNA, Inc. All rights reserved. StorageDNA, DNA Evolution, and
DNA Sync are trademarks of StorageDNA, Inc. Third party trademarks are the
property of their respective owners.

CONTACT: StorageDNA Media Contact:
         Christy Kemp
         for StorageDNA

StorageDNA, Inc. Logo
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