March 2013 New Car Sales Expected to Be Up Almost Five Percent According to
TrueCar; March 2013 SAAR at 15.42M, Highest March SAAR Since 2007
Estimated incentive spending unchanged at $2,523 per vehicle
SANTA MONICA, Calif., March 26, 2013
SANTA MONICA, Calif., March 26, 2013 /PRNewswire/ --TrueCar.com, the
authority on new car pricing information, trends and forecasting, today
released its March 2013 sales and incentives forecast. The forecast shows the
oForMarch 2013, new light vehicle sales in the U.S. (including fleet) is
expected to be 1,466,956 units, up 4.5 percent fromMarch 2012 and up 23.1
percent fromFebruary 2013 (on an unadjusted basis).
oThe March 2013 forecast translates into a Seasonally Adjusted Annualized
Rate ("SAAR") of 15.42 million new car sales, up from 15.4 million in
February 2013 and up from 14.1 million in March 2012.
oRetail sales are up 4.2 percent compared to March 2012 and up 20.2 percent
from February 2013.
oFleet and rental sales are expected to make up 21.0 percent of total
industry sales in March 2013.
oThe industry average incentive spending per unit will be approximately
$2,523 in March 2013, which represents a decrease of 1.7 percent from
March 2012 and is unchanged from February 2013.
oUsed car sales* are estimated to be 2,891,896. The ratio of new to used
is estimated to be 1:2 for March 2013.
"The rally in the stock market, improved availability of auto financing and
compelling new products continued to propel new car sales in March," said
Jesse Toprak, senior analyst for TrueCar.com. "The Domestic 'Big Three' will
all have their highest level of sales in over four years thanks to their much
improved lineup of vehicles."
Forecasts for the top eight manufacturers for March 2013:
% Change vs. February
Manufacturer March 2013 Forecast % Change vs. March 2012
Chrysler 170,091 22.4% 4.1%
Ford 232,494 19.0% 4.3%
GM 261,141 16.4% 13.0%
Honda 139,870 29.5% 10.1%
Hyundai/Kia 113,973 21.5% -10.4%
Nissan 136,604 37.1% 0.2%
Toyota 206,708 24.2% 1.7%
Volkswagen 53,027 25.3% 10.1%
Industry 1,466,956 23.1% 4.5%
Manufacturer March 2013 Forecast February 2013 March 2012
Chrysler 11.6% 11.7% 11.6%
Ford 15.8% 16.4% 15.9%
GM 17.8% 18.8% 16.5%
Honda 9.5% 9.1% 9.0%
Hyundai/Kia 7.8% 7.9% 9.1%
Nissan 9.3% 8.4% 9.7%
Toyota 14.1% 14.0 % 14.5%
Volkswagen 3.6% 3.6% 3.4%
March 2013 % Change vs. February % Change vs.
Manufacturer March Total Spending
Chrysler $3,264 0.8% -0.2% $555,100,503
Ford $2,843 -1.8% 0.1% $661,025,806
GM $3,453 2.3% 5.7% $901,689,922
Honda $1,531 9.3% -31.0% $214,187,015
Hyundai/Kia $1,369 -6.2% 10.6% $156, 001, 622
Nissan $2,765 3.6% -9.4% $377,698,832
Toyota $1,515 -4.6% -13.2% $313,083,236
Volkswagen $2,341 -1.2% -5.2% $124,162,555
Industry $2,523 0.0% -1.7% $3,701,126,407
"Automakers have continued to maintain discipline in incentive spending
throughout this past year, and in March, unit sales reached their highest
levels since August 2007," said Kristen Andersson, analyst for TrueCar.com.
"Toyota is spending at its lowest levels in almost two years while seeing its
highest sales month since summer of 2009."
TrueCar.com bases its forecast on actual transaction data. The transaction
data based forecast is refined by other current and historical factors that
impact vehicle sales, including sales, inventory, incentives, fuel prices,
and macro economic data (major stock market indexes, consumer confidence, new
home starts and CPI). TrueCar.com does not adjust for selling days in
year-over-year percentage change calculations.
*Used car sales figures include sales from franchise dealerships, independent
dealerships and private party sales
About TrueCar, Inc.
TrueCar, Inc., headquartered in Santa Monica, Calif., with offices in Santa
Barbara, Calif., San Francisco, Calif., and Austin, Texas, is an automotive
pricing information and analysis company that creates a better buying
experience for dealers and consumers. As an online publisher of unbiased new
and used car transaction data, TrueCar.com provides price reports that empower
dealers and consumers to agree on the parameters of a fair deal by supplying a
transparent, simple understanding of what others recently paid for
similarly-equipped new cars in their geographic area. TrueCar also owns ALG,
the benchmark for vehicle value information in the auto industry and has been
forecasting residual values for nearly 50 years in the U.S. and Canadian
TrueCar is a data-driven company that sources, compiles and analyzes
car-buying information unlike anybody in the industry. Since its founding in
2005, TrueCar dealer partners have sold over 700,000 vehicles across the
country. Its national network of nearly 6,000 Certified Dealers is committed
to provide no-hassle pricing for some of the country's largest membership and
service organizations, including American Express, AAA, USAA and Consumer
Reports that collectively represent more than one million monthly in-market
You can follow TrueCar onTwitter(@TrueCar) and become a fan of TrueCar
This press release and the information contained herein is for noncommercial
use on "as-is, as available" basis and may be used for informational purposes
only. TrueCar makes no representations or warranties, express or implied, with
respect to the information contained in this press release and the results of
the use of such information, including without limitation, the implied
warranty of merchantability, fitness for a particular purpose and
non-infringement. The information contained in this press release may include
technical inaccuracies or typographical errors. Neither TrueCar nor any of its
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employees or agents shall be held liable for any damages, whether direct,
incidental, indirect, special or consequential, including without limitation,
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Contact: Michael Cooperman, (818) 427-8294, firstname.lastname@example.org
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