Gaiam Launches Men's Line Of Apparel And Products

              Gaiam Launches Men's Line Of Apparel And Products

The yoga and fitness brand expands to include clothing and products
specifically designed for men

PR Newswire

NEW YORK, March 26, 2013

NEW YORK, March 26, 2013 /PRNewswire/ --Gaiam, Inc., the  leading distributor
of lifestyle media, yoga and fitness products, and accessories, today
announced the launch of its first ever line of yoga clothing and yoga kits for
men. Resulting from the trend of a growing number of men who are taking up the
practice of yoga, as well as requests from their customers, Gaiam sought out
suggestions and feedback from their talent, in-house yogi's, and local yogi's
for inspiration and design. The main finding was a need for function and
comfort, which led to each piece being carefully designed with the yoga
practice in mind.

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While previously offering casual clothing, accessories, and workout attire for
women, this line new line for men offers seven pieces, which include a mix of
tops and bottoms that are designed to be combined and worn together. All the
items are manufactured in the USA and feature eco-friendly performance fabric,
made from recycled polyester:

  oOrganic Sleeveless Tee (SRP: $36.00)- The sleeveless style provides a
    full range of motion that is also lightweight and comfortable.
  oOrganic Short-Sleeve Tee (SRP: $36.00)- A clean and classic tee that's
    perfect from yoga to the street.
  oYoga Short (SRP: $52.00)- Offers longer-length coverage with pockets,
    easy-pull comfort elastic waist, and an interior drawstring for a custom
  oPro Yoga Short (SRP: $52.00)- Features a shorter length for greater
    freedom of movement, as well as an interior drawstring with stay-put
    elastic waist.
  oYoga Pant (SRP: $76.00)- These lightweight athletic pants move with the
    body as it wicks and breathes, and also features comfortable elastic waist
    with hidden drawstring, side pockets, and single back pocket.
  oFrench Terry Jacket (SRP: $ 78.00)- Offers a classic, athletic-style
    full-zip track jacket with front hand pockets for essentials.
  oFrench Terry Hoodie (SRP: $78.00)- Perfect for post-workouts to everyday
    wear, the full-zip hoodie features a drawstring and pouch pocket for
  oAfter-Practice Jacket (SRP: $124.00)- The lightweight men's track jacket
    wicks away moisture, providing comfort, and also has a sleek design with
    contour stitching, a full-zip front, and zip-front hand pockets for

Gaiam is also launching a variety of yoga kits that feature combinations of
products to fit whatever practice works best with one's level and style:

  oCobra Pose Set (SRP $60.00)- This basic yoga kit is perfect for getting
    started or to refresh one's equipment, as it includes everything needed to
    practice yoga, including the refreshing orange essential oil wipes for
    after class.
  oEagle Pose Set (SRP $88.00)-  This inclusive kit includes all the yoga
    necessities plus the Backjoy+ to help keep one's yoga posture all day
  oThunderbolt Pose Set (SRP $110.00)- This kit puts everything together in
    a stylish way, as it contains the YogaMate (towel, mat, bag), blocks, a
    strap, and a DVD.
  oHome Practice & Stretch kit (SRP $98.00)- This kit offers everything for
    at-home practice, including the Back Flex to help stretch and straighten
    the spine.
  oOn-the-Go Stretch & Massage (SRP $48.00)- This kit helps one stretch and
    restore on-the-go, as it features lightweight products that are easy to
    pack in a bag and take anywhere.
  oPower Yoga Kit (SRP $89.00)- Light enough to take anywhere, this kit
    offers professionally-designed products developed for the technical
    demands of advanced yoga practitioners.

All of Gaiam's men's yoga clothing and kits are available on

Gaiam, Inc. (Nasdaq: GAIA) is a leading producer and marketer of lifestyle
media and fitness accessories. With a wide distribution network that consists
of over 60,000 retail doors, close to 15,000 store within stores, 5,600 media
category management locations, a digital distribution platform and more than
10 million direct customers, Gaiam is dedicated to providing solutions for
healthy and eco-conscious living. The company dominates the health and
wellness category and releases non-theatrical programming focused on family
entertainment and conscious media. For more information about Gaiam, please
visit or call 1-800-869-3603.

Media contact:
Rachel Albert
Krupp Kommunications
(212) 886-6704

SOURCE Gaiam, Inc.

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