Nickelodeon Marks Winning Week With 26th Annual Kids' Choice Awards And Strongest Gains Of The Year

   Nickelodeon Marks Winning Week With 26th Annual Kids' Choice Awards And
                         Strongest Gains Of The Year

Star-Studded Live Telecast is Week's Top Program with Kids and Tweens, Reaches
More Than 12 Million Viewers, Sets New Voting Record with 392 Million Votes
Cast Globally

PR Newswire

NEW YORK, March 26, 2013

NEW YORK, March 26, 2013 /PRNewswire/ --Fueled by a week of surging ratings
and awinning performance from its 26th Annual Kids' Choice Awards,
Nickelodeon posted double-digit gains with its core demo and closed the week
(3/18/13-3/24/13), its highest-rated of the year, as the top cable net with
kids 2-11 (3.1/1.0 million; +24%) and total viewers (2.0 million; +27%).
Quarter to date, the network has been posting steady gains and is up over last
year with both kids 2-11 (2.9/971,000; +7%) and total viewers (1.9 million;

Nickelodeon's 26th Annual Kids' Choice Awards was a slime-tastic extravaganza
watched by more than 12 million total viewers over the weekend. Hosted by
Josh Duhamel, Saturday night's live premiere (March 23, 8-9:30 p.m.; all times
ET/PT) drew 5.8 million total viewers and ranks as the top telecast of the
week (3/18-3/24) with kids and tweens across all TV, averaging an 8.0/2.7
million K2-11, 10.0/2.0 million K6-11 and 9.5/1.9 million T9-14. The show also
aired on Sunday, March 24 at 12 p.m. and averaged a 3.5/1.1 million K2-11 and
drew 2.5 million total viewers, followed by an evening airing (9 p.m.) that
scored a 2.2/718,000 K2-11 and 1.5 million total viewers.

Kids tuned into Nickelodeon in droves overall on Saturday, March 23. The day
delivered an extraordinary 4.6 rating with Kids 2-11, up +52% versus the same
day last year. AmongKids 6-11, Nickaveraged a 4.9 for the day this, up +40%
versus last year. Ratings werepowered by a combo of SpongeBob SquarePants and
The Fairly OddParents movies, includingThe Fairly OddParents: Fairly OddPet
(7:30 p.m), which ranks as the number-two telecast for the week with kids and
drew 3.9 million total viewers.

Kids paid tribute to their favorites by casting a record-breaking 392 million
votes globallyFeb. 14 - March 23 (including live voting during the Orange
Carpet Preshow). In addition to the Kids' Choice Awards website on,
families were able to vote via the Nick mobile website ( and
through a KCA app for the iPad. Fans were also able to vote for their favorite
stars using a Facebook application on the Nickelodeon Facebook page. Users
voted from a tab on the page and, for the first time ever, the entire voting
experience could be embedded directly into Facebook wall posts. Also new this
year, fans were able to vote for their favorite nominees on Twitter through
the use of custom hash tags and SMS subscribers could vote on a category per
day for the three weeks leading up to the event.

Internationally, the 2013 KCAs has delivered strong preliminary results across
the board. This year's show was the highest-rated ever among kids in many of
the international markets Nickelodeon has analyzed to date, including the UK
(+43%), Germany (+3%) and the Netherlands (+5%). The KCAs also was the
number-one show in its time slot among kids' channels in Poland. This year,
Nickelodeon extended voting for the KCAs to more countries and categories than
ever before, drawing a record-breaking total votes from fans outside the U.S.
(more than 148 million votes!) – an impressive +284% increase from last year's
international total of 39 million.

Nickelodeon's 26th Annual Kids' Choice Awards featured Johnny Depp who won
this year's Favorite Movie Actor Award; slimings of Sandra Bullock and Neil
Patrick Harris, Amanda Seyfried and Josh Hutcherson, Dwight Howard; and a
double sliming featuring Nick Cannon and host Duhamel. The show also featured
Fergie, Katy Perry, Jessica Alba, Selena Gomez, Steve Carell, Kristen Wiig,
Nick Cannon, Rico Rodriguez, Kaley Cuoco, LeBron James, Adam Sandler, Dwayne
Johnson, Gabby Douglas, Logan Lerman, Sophia Grace and Rosie, Cory Monteith,
Lucy Hale, Danica Patrick and Kevin Hart. Musical performances included
Pitbull and Christina Aguilera performing a medley of "Don't Stop the Party"
and their hit single "I just Want to Feel This Moment," Pop sensation Ke$ha,
kept the festivities going with a medley of "We Are Who We Are" and "C'Mon".

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books and feature films. Nickelodeon's U.S. television network is
seen in almost 100 million households and has been the number-one-rated basic
cable network for 18 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

SOURCE Nickelodeon

Contact: Thamar Romero, +1-212-846-7491
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