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Aristocrat to Develop nLive Online Virtual Casino Solution for Soaring Eagle Casino & Resort


Aristocrat to Develop nLive Online Virtual Casino Solution for Soaring Eagle Casino & Resort

LAS VEGAS, NV -- (Marketwire) -- 03/26/13 -- Aristocrat has announced it will develop a new nLive online casino site for Soaring Eagle Casino & Resort(R), a Tribal gaming operator well known as a technology innovation leader.

The Soaring Eagle Casino & Resort site is the fourth to be powered by Aristocrat's award-winning nLive solution, and the largest site built for a Tribal partner.

The Resort's bricks-and-mortar location in Mount Pleasant, Michigan, is a long term Aristocrat partner and Aristocrat's industry leading Oasis 360(TM) casino management system monitors all of the casino's 4,200 devices. The Soaring Eagle Casino & Resort nLive play-for-fun casino will be integrated with the land-based casino via Aristocrat's exclusive nLiveLink technology, which interacts seamlessly with Oasis 360 to provide partners with a reliable, turnkey online solution.

Soaring Eagle Casino & Resort Director of Marketing and Entertainment Raul Venegas said, "Aristocrat has been a valued partner of Soaring Eagle Casino for many years, and as we embrace new technology and prepare for the next phase of our business ventures, we are very happy to have Aristocrat working side by side with us."

Aristocrat Vice President of System Sales and Marketing Kelly Shaw said, "We are thrilled that Soaring Eagle Casino & Resort has chosen to expand their relationship with us in the online space, with our award-winning, first-in-the-industry solution. nLive is proven to be an effective tool for operators and an enjoyable means of entertainment for players, and we are thrilled that Soaring Eagle trusts us to take their incredible brand online."

Aristocrat's innovative nLive is a simple, turnkey solution that empowers casinos to take their brand to players online. nLive sites are branded to the casino, not to Aristocrat, so the casino's players can extend their experience with the property brand they know and enjoy.

nLive's play-for-fun casino offers players an incredible range of games including some of Aristocrat's favorite games like 5 Dragons(TM), 50 Lions(TM), Big Red(TM), Imperial House(TM), Miss Kitty(TM), More Chilli(TM), Queen of the Nile(TM) and Sun and Moon(TM); and table games like card keno, hi lo solitaire, jacks or better, pro blackjack and roulette.

With nLiveLink, the casino can now enroll club members online, and enable them to check their balances through the online casino. nLiveLink gives casinos the power to analyze advanced reporting on both land-based and online activity and target players with customized offers. Additionally, nLiveLink empowers operators to learn about their online customer behavior and how it corresponds to land-based behavior.

The nLive solution was named a Casino Journal's Top 20 Most Innovative Gaming Technology Product for 2011. nLive was the only Internet Gaming System to make the list.

Named Best Player Tracking System in the 2012 Goldman Sachs Slot Manager Survey, Aristocrat's Oasis 360 system is the most widely installed system in North America, currently monitoring devices at 286 casinos.

Aristocrat will bring it all together at NIGA 2013. In booth #1004, Aristocrat will be showing nLive; Oasis 360 modules including Speedbonusing(TM), nRich(TM) and nVision(TM); and the industry's best games. The powerful combination clearly makes Aristocrat the industry's technology forerunner.

Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems. For further information visit the company's website at www.aristocrat-us.com.

Contact: Paul Speirs-Hernandez Steinbeck Communications P (702) 413-4278 E paul@steinbeckcommunications.com T @steinbeckcomm

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