The Carte Blanche for Creatives contest is officially launched!

MONTREAL, March 26, 2013 /CNW Telbec/ - Astral Out-of-Home, a leader in the 
Canadian out-of-home advertising industry and subsidiary of Astral Media Inc. 
(TSX: ACM.A ACM.B), launched yesterday the latest edition of the Carte Blanche 
for Creatives contest. New this year, the contest is expanding by adding a 
third part into the fold: the Digital Out-of-Home in Vancouver. 
Back for a fourth consecutive year, the contest offers agency creatives the 
opportunity to create an OOH ad on behalf of a client and submit it to the 
creative community for comments and votes, as well as to a jury made up of 
people from the industry. In addition to providing a vertical French 
advertising face in Montréal and an English bus shelter face in Toronto, the 
contest enters the Vancouver market with a digital English advertising face in 
English. 
"We are extremely proud of inviting creatives from coast to coast to take part 
in this contest for which the works submitted increase in quality and 
originality from one year to the next," said Nathalie Doré, Vice-President, 
Marketing and Media Creativity, Astral Out-of-Home. "Astral Out-of-Home is 
proud to stimulate creativity by giving participants carte blanche — the 
possibility of expressing their ideas freely, without constraints." 
The 10 finalists in each market will be determined by the creative community, 
who will be able to vote and comment on the works submitted via the contest 
website. With a member from each participating agency, the jury will pick the 
three winning pieces. 
The contest rewards both the clients who are the subjects of the ads and the 
teams who created the ads. Clients will win an Astral Out-of-Home campaign, 
while copywriters and artistic directors will have the opportunity to attend 
the Cannes Lions International Festival of Creativity. 
For more information, voting or the latest news, visit the contest website at 
carteblancheforcreatives.ca, as well as Facebook and Twitter. 
Astral Out-of-Home is one of Canada's leading out-of-home advertising 
companies with more than 9,500 strategically-placed advertising faces in key 
markets in Québec, Ontario, and British Columbia. As a forward-looking 
company, Astral Out-of-Home has embarked on a series of green-and-clean 
initiatives to reduce its ecological footprint and actively participate in 
sustainable development. 
Founded in 1961, Astral is one of Canada's largest media companies. It 
operates several media properties—pay and specialty television, radio, 
out-of-home advertising and digital media properties—among the most popular 
in the country. Astral plays a central role in community life across the 
country by offering diverse, rich and vibrant programming that meets the 
tastes and needs of consumers and advertisers alike. To find out more about 
Astral, go toastral.com. 
Business Media: Olivier Racette Advisor Corporate Communications Astral Media 
Inc. 514 939-5000 oracette@astral.com  
Media and Trade Publications: Nathalie Doré Vice-President, Marketing and 
Media Creativity Astral Out-of-Home 514 529-3204 ndore@astral.com 
SOURCE: Astral Media Inc. 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/March2013/26/c8191.html 
CO: Astral Out-of-Home
ST: Quebec
NI: ENT TVNEWS RADIO  
-0- Mar/26/2013 13:00 GMT
 
 
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