MONTREAL, March 26, 2013 /CNW Telbec/ - Astral Out-of-Home, a leader in the
Canadian out-of-home advertising industry and subsidiary of Astral Media Inc.
(TSX: ACM.A ACM.B), launched yesterday the latest edition of the Carte Blanche
for Creatives contest. New this year, the contest is expanding by adding a
third part into the fold: the Digital Out-of-Home in Vancouver.
Back for a fourth consecutive year, the contest offers agency creatives the
opportunity to create an OOH ad on behalf of a client and submit it to the
creative community for comments and votes, as well as to a jury made up of
people from the industry. In addition to providing a vertical French
advertising face in Montréal and an English bus shelter face in Toronto, the
contest enters the Vancouver market with a digital English advertising face in
"We are extremely proud of inviting creatives from coast to coast to take part
in this contest for which the works submitted increase in quality and
originality from one year to the next," said Nathalie Doré, Vice-President,
Marketing and Media Creativity, Astral Out-of-Home. "Astral Out-of-Home is
proud to stimulate creativity by giving participants carte blanche — the
possibility of expressing their ideas freely, without constraints."
The 10 finalists in each market will be determined by the creative community,
who will be able to vote and comment on the works submitted via the contest
website. With a member from each participating agency, the jury will pick the
three winning pieces.
The contest rewards both the clients who are the subjects of the ads and the
teams who created the ads. Clients will win an Astral Out-of-Home campaign,
while copywriters and artistic directors will have the opportunity to attend
the Cannes Lions International Festival of Creativity.
For more information, voting or the latest news, visit the contest website at
carteblancheforcreatives.ca, as well as Facebook and Twitter.
Astral Out-of-Home is one of Canada's leading out-of-home advertising
companies with more than 9,500 strategically-placed advertising faces in key
markets in Québec, Ontario, and British Columbia. As a forward-looking
company, Astral Out-of-Home has embarked on a series of green-and-clean
initiatives to reduce its ecological footprint and actively participate in
Founded in 1961, Astral is one of Canada's largest media companies. It
operates several media properties—pay and specialty television, radio,
out-of-home advertising and digital media properties—among the most popular
in the country. Astral plays a central role in community life across the
country by offering diverse, rich and vibrant programming that meets the
tastes and needs of consumers and advertisers alike. To find out more about
Astral, go toastral.com.
Business Media: Olivier Racette Advisor Corporate Communications Astral Media
Inc. 514 939-5000 email@example.com
Media and Trade Publications: Nathalie Doré Vice-President, Marketing and
Media Creativity Astral Out-of-Home 514 529-3204 firstname.lastname@example.org
SOURCE: Astral Media Inc.
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