BolderBOULDER Announces Crocs as 2013 Presenting Sponsor
Brand commits to ongoing relationship with “America’s All-Time Best 10K”
BOULDER, Colo. -- March 26, 2013
BolderBOULDER, the third largest running race in the United States, today
announced Crocs, Inc. as the presenting sponsor for the 2013 BolderBOULDER.
The race attracts more than 50,000 participants and draws professional racing
teams from all over the world. More than 150,000 spectators watch the
festivities at this Memorial Day tradition in Boulder, Colorado.
“We’ve had an outstanding relationship with Crocs, as they have sponsored our
race in different capacities over the years,” said Cliff Bosley, Race
Director. “We are thrilled to have them as our presenting sponsor because like
us, they are an influential brand to many Coloradoans.”
Crocs will be the sole presenting sponsor for the BolderBOULDER, and the event
will be called the BolderBOULDER Presented by Crocs. Crocs will also offer
race packet pick-up and on-site registration at its Colorado retail locations,
including their outlet location in Silverthorne, CO. In addition, every
volunteer for the race will be outfitted in a pair of Crocs™ shoes.
"We are so excited to be the presenting sponsor of the BolderBOULDER,
especially since our company was born in Boulder 11 years ago and our
headquarters still remain here,” said Michael Martin, Crocs’ Director of
Marketing for the Americas. “We think the unique nature of the BolderBOULDER
is the perfect fit for our very unique brand. There’s no other place in the
world we would rather kick off the summer, than with 50,000 people who love
the active, Boulder lifestyle like us."
The BolderBOULDER 10K road race was first held in 1979 in the area around
North Boulder Park. Today, the course finishes at the University of Colorado’s
Folsom Field. From the first-year field of 2,700 runners, it has grown into
the seventh largest road race in the world, with more than 53,000 participants
The professional wheelchair race kicks-off at 6:30 a.m. and the first wave of
runners launches at 7:00 a.m. The Women’s and Men’s Pro Race starts are 11:15
a.m. and 11:26 a.m. respectively. The BolderBOULDER’s Memorial Day tribute,
the largest Memorial Day celebration in the United States, begins at Noon at
Folsom Field. The SportsEXHIBIT will be on Pearl Street Mall in Boulder, May
25-26, from 10:00 a.m. - 6:00 p.m.
For more information please contact Stephanie Winslow (720-236-1911)
email@example.com at BolderBOULDER, or Patrick Rich (303-848-7408)
firstname.lastname@example.org at Crocs, Inc.
About BolderBOULDER: The BolderBOULDER 10K presented by Crocs, is the 3rd
largest running race in the United States and the 7th largest in the world.
The race attracts over 52,000 runners, joggers, walkers and wheelchair racers,
and draws professional athletes from around the world to compete for one of
the largest non-marathon prize purses in road racing. The 2013 race starts at
30th and Walnut and winds through neighborhoods with live music and
entertainment at every corner. The race finishes in the University of
Colorado’s Folsom Field and attracts over 150,000 spectators. The 35th annual
BolderBOULDER will be held on Memorial Day, May 27th, 2013. For more
information please visit: www.bolderboulder.com
About Crocs, Inc: Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative
casual footwear for men, women and children with more than $1 billion in
annual revenue. The company offers several distinct shoe collections with more
than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™
material, a proprietary, revolutionary technology that gives each pair of
shoes the soft, comfortable, lightweight, non-marking and odor-resistant
qualities that Crocs enthusiasts know and love. Crocs fans “Get Crocs Inside”
every pair of shoes, from the iconic clog to new sneakers, sandals, boots and
heels. Since its inception in 2002, Crocs has sold more than 200 million pairs
of shoes in more than 90 countries around the world.
Get social with Crocs – www.crocs.com, www.facebook.com/crocs,
Patrick Rich, 303-848-7408
Stephanie Winslow-Sell, 720-236-1911
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