Local Corporation Launches “Fusion by Local” Premium Ad Network to Serve
$3.4 Billion Local Display Ad Market
Gives Advertisers Reach Into Local Markets; Publishers Access to Top Brands
and Additional Ad Revenue
IRVINE, Calif. -- March 26, 2013
Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced the launch of “Fusion by Local,” a new premium ad network for
advertisers and brand marketers seeking to engage with targeted local
audiences in markets across the U.S.
Fusion by Local gives advertisers the ability to reach targeted customers in
local markets through premium display advertising inventory across some of the
top media properties in the country, including sites in the company’s
established network of over 1,000 regional media sites. The premium network
also provides regional media publishers with access to national advertisers
and brands to drive incremental advertising revenue through their media
With local display advertising on the rise and expected to grow 18.2 percent
this year to $3.4 billion^1, advertisers are seeking ways to more effectively
engage their target audiences quickly and efficiently on a local level.
National and regional brands that are looking to advertise locally are
increasingly seeking premium ad positioning for their campaigns near relevant
content, with high quality publishers and media sites.
Fusion by Local offers both, by combining its unique, precision-based
targeting for audiences with premium advertising inventory that takes the
manual process out of local buying. It also eliminates the time and
resource-intensive process for advertisers of contacting publishers,
negotiating multiple contracts, submitting insertion orders and tracking
performance metrics for each media property. Fusion by Local offers a variety
of standard and customized ad units across various ad formats, including
mobile and rich media, through a single integrated process with one point of
“Implementing local campaigns is a labor-intensive process that involves
manually engaging with hundreds of media sites across the U.S.,” said Lori
Chavez, vice president of marketing, Local Corporation. “Fusion by Local
removes this burden from advertisers by allowing them to leverage our existing
relationships with these valuable regional media publishers so they can focus
their time on campaign strategy not campaign implementation. Fusion by Local
further expands our local ecosystem and directly supports our mission of
connecting local consumers with businesses of all sizes online.”
Fusion by Local helps advertisers and brand marketers engage with local
customers directly across various industries and specific vertical categories.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://localcorporation.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.
Investor Relations and Media Relations Contact:
Cameron Triebwasser, 949-789-5223
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