Newell Rubbermaid Strengthens Marketing Leadership With Key External Appointments

  Newell Rubbermaid Strengthens Marketing Leadership With Key External

Accelerates marketing transformation, development of bigger global brand ideas

Business Wire

ATLANTA -- March 26, 2013

Newell Rubbermaid (NYSE: NWL) today announced the appointment of two key
marketing leaders to drive the company’s Growth Game Plan into action on its
writing brands.

Hiroko Koide joins Newell Rubbermaid as Senior Vice President of Marketing for
Fine Writing globally ...

Hiroko Koide joins Newell Rubbermaid as Senior Vice President of Marketing for
Fine Writing globally (Photo: Business Wire)

Hiroko Koide joins the company as Senior Vice President of Marketing for Fine
Writing globally. Koide was previously the President and Representative
Director of Parfums Christian Dior Japon K.K. and is currently on the external
Board of Directors of Kirin Co. Ltd. She also has held key roles in marketing
and brand development at Mars Japan Ltd. and Unilever Japan. With significant
leadership experience in Japan and Asia, Koide will be based in Tokyo to be
nearer the key markets in the region and where the company’s Parker® and
Waterman® brands have significant growth opportunities.

Hisao “Victor” Misawa joins the company as Vice President of Marketing for the
Writing & Creative Expression brands globally. Most recently, he was a Vice
President of Marketing for Unilever North East Asia and has more than 20 years
of global marketing leadership experience in both emerging and developed
countries. Misawa’s proven track record in marketing and brand development in
Asia makes him the ideal leader to expand the iconic Sharpie® and Paper Mate®
brands into the rapidly growing markets of China and Southeast Asia. He will
be based in Chicago with the company’s Writing & Creative Expression business.

“Hiroko and Victor are proven leaders with extensive experience in both
developed and emerging markets,” said Richard Davies, Newell Rubbermaid’s
Chief Global Marketing and Insights Officer. “These new hires, combined with
the increased marketing investment available from our organizational
transformation, will further strengthen our capability to deliver bigger brand
ideas and breakthrough marketing that will grow our categories at home and in
markets around the world.”

Koide and Misawa join Newell Rubbermaid’s new Marketing leadership team
consisting of Rich Mathews, SVP of Marketing for Tools; Todd Huston, VP of
Marketing for Commercial Products; Kristine Sickels, VP of Marketing for Home
Solutions brands Calphalon®, Goody® and Levolor®; and Laurel Hurd, VP of
Global Development for Baby & Parenting.

About Newell Rubbermaid

Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer
and commercial products with 2012 sales of approximately $5.9 billion and a
strong portfolio of leading brands, including Rubbermaid®, Sharpie®, Graco®,
Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®,
Goody®, Rubbermaid Commercial Products® and Aprica®.

This press release and additional information about Newell Rubbermaid are
available on the company’s Web site,


Caution Concerning Forward-Looking Statements

Statements in this press release that are not historical in nature constitute
forward-looking statements. These forward-looking statements relate to
information or assumptions about the effects and impacts of the Company’s
organizational transformation initiatives, including Project Renewal and the
European Transformation Plan. Actual results could differ materially from
those expressed or implied in the forward-looking statements. Important
factors that could cause actual results to differ materially from those
suggested by the forward-looking statements include, but are not limited to,
our dependence on the strength of retail, commercial and industrial sectors of
the economy, our ability to effectively achieve and redeploy cost savings from
these transformation initiatives, as well as those factors listed in the
company’s most recently filed Annual Report on Form 10-K, filed with the
Securities and Exchange Commission.

Photos/Multimedia Gallery Available:



Newell Rubbermaid
Nancy O’Donnell, +1 (770) 418-7723
Vice President, Investor Relations
David Doolittle, +1 (770) 418-7519
Vice President, Corporate Communications
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