Safaricom selects Gemalto’s cloud-based solution to offer Kenyan mobile users phonebook back-up services

  Safaricom selects Gemalto’s cloud-based solution to offer Kenyan mobile
  users phonebook back-up services

Business Wire

AMSTERDAM -- March 26, 2013

Regulatory News:

Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, has
announced that Safaricom, a leading mobile operator in Africa, with over 18
million customers, is using its LinqUs Cloud Backup solution to offer mobile
subscribers in Kenya a comprehensive back-up service for phonebook contacts.
Compatible with most of the handset models, the solution ensures that
Safaricom customers can easily protect themselves against the disruption
caused by phone theft, loss, damage or replacement, through saving all their
contacts automatically in the mobile operator’s cloud-based storage service.

Gemalto’s LinqUs Cloud Backup is already used by more than 140 million
subscribers across the world and is particularly relevant in emerging markets
such as those in Africa, where the mobile phone is fast becoming the most
widespread computing device, and where the many small businesses rely on the
integrity of their mobile phonebook contacts to operate. LinqUs Cloud Backup
combines both SIM and handset phonebook backup systems and this feature is
unique to the Gemalto solution. It is simple to use as protection of the
entire phonebook is just a single click process and restoration of contacts is
equally straightforward.

For Safaricom, the contacts back-up service represents both an important
differentiator and a new income stream within the highly competitive mobile
communications market. Furthermore, customer loyalty is significantly enhanced
with churn rate dropping* as the mobile operator is recognized and trusted as
the guardian of the subscriber’s valued contacts information.

“The mobile phone is a technology that forges strong emotional bonds with the
user, and we fully understand how important contacts data is to our
subscribers. That’s why we are putting secure and convenient cloud-based back
up services within easy reach, enabling them to safeguard and retrieve
contacts at any time and from anywhere, no matter which type of phone they
use. This mass market service fits perfectly with our strategy to offer
complete peace of mind to all of our customers’ needs,” commented Thibaud
Rerolle, Technical Director at Safaricom.

“With the help of LinqUs Cloud Backup, Safaricom offers customers the
opportunity to protect themselves against the consequences of losing a wealth
of personal- and business-critical data, simply because a handset goes
missing. It will give the operator a solid and secure platform on which to
build premium subscriber services,” said Eric Claudel, Senior Vice President
for Telecommunications at Gemalto Middle East & Africa.

*2012 Gemalto’s studies show that subscribers using the service are staying on
average an extra 9 months with the same operator.

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security
with 2012 annual revenues of €2.2 billion and more than 10,000 employees
operating out of 83 offices and 13 Research & Development centers, located in
43 countries.

We are at the heart of the rapidly evolving digital society. Billions of
people worldwide increasingly want the freedom to communicate, travel, shop,
bank, entertain and work – anytime, everywhere – in ways that are enjoyable
and safe. Gemalto delivers on their expanding needs for personal mobile
services, payment security, authenticated cloud access, identity and privacy
protection, eHealthcare and eGovernment efficiency, convenient ticketing and
dependable machine-to-machine (M2M) applications.

Gemalto develops secure embedded software and secure products which we design
and personalize. Our platforms and services manage these secure products, the
confidential data they contain and the trusted end-user services they enable.
Our innovations enable our clients to offer trusted and convenient digital
services to billions of individuals.

Gemalto thrives with the growing number of people using its solutions to
interact with the digital and wireless world.

For more information visit,,, or follow @gemalto on Twitter.


Gemalto Media Contacts:
Europe, Middle East & Africa
Peggy Edoire, +33 4 42 36 45 40
Asia Pacific
Yvonne Lim, +65 6317 3730
North America
Nicole Smith, +1-512-758-8921
Latin America
Ernesto Haikewitsch, +55 11 51 05 92 20
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