PointRoll Names Mario Diez Chief Executive Officer

  PointRoll Names Mario Diez Chief Executive Officer

Industry Veteran to Lead Digital Advertising Technology and Services Company

Business Wire

NEW YORK -- March 26, 2013

PointRoll, a Gannett company and a leading provider of digital advertising
technology and services, today announced the appointment of Mario Diez as
Chief Executive Officer. Diez will be based at the company’s headquarters in
King of Prussia, PA, outside Philadelphia.

This is a homecoming of sorts, as Diez opened the New York market for
PointRoll in 2003, when the company was a two-year-old startup. In the years
since, he has become one of the industry’s leaders at the vanguard of the
display advertising ecosystem’s evolution.

“Combining PointRoll’s creative and delivery legacy with the back-end
analytics and scale that marketers want makes PointRoll a very exciting place
to work in the years to come,” said Diez. “I joined PointRoll as its 13^th
employee more than a decade ago, and today, I am returning as its 266^th. We
intend to drive innovation and value just as we did as a startup, all while
providing the same quality service that has been our hallmark throughout.”

Diez takes the helm at a pivotal time for PointRoll as it further expands
beyond offering rich media, video and mobile display advertising to being a
multi-screen digital advertising creation, delivery and measurement provider.
Recognizing the proliferation of multi-screen media engagement and the
difficulty marketers have with existing technologies and disparate,
multi-vendor solutions, PointRoll delivers both the technology and support
services to enable buyers and sellers to bridge this gap.

“The intersection of consumer behavior and technology is driving marketers to
move beyond just exploring multi-screen strategies to implementing them at
scale,” said David Payne, Chief Digital Officer at Gannett. “PointRoll has the
relationships in place, has an incredible service reputation, and has the
leader to meet this need as we build the technology to make this work. Mario
has a keen understanding of the industry and the experience needed to lead
PointRoll into the future.”

Today, PointRoll provides HTML5 and Flash ad-authoring tools with single tag
delivery and the ability to distribute ads and measure campaign performance on
any digital screen in all display environments, including social media.
PointRoll delivers and measures the effectiveness on a customized basis for
more dynamic campaigns on behalf of more advertisers, agencies and publishers
than anyone else online.

“PointRoll is well positioned to provide deep solutions across the three
primary needs of brands: exceptional creative, multi-screen media distribution
and meaningful measurement,” said Diez. “We’re making it easy via
simple-to-use tools, enhanced media and targeting capabilities, and are
already testing attribution analytics. This will enable marketers to better
gauge campaign effectiveness across not only their buy, but across multiple
devices.”

Diez has been at the center of creative, media and measurement technologies,
building sales for and leading some of the best-regarded and innovative
technologies in digital media. After senior roles at New York Times Digital
and PointRoll, Diez joined Centro to build its local media platform in New
York as Vice President of Eastern Sales. After Centro, as Vice President for
Datran Media, he launched Aperture, the industry’s first real time analytics
platform based on verified household data. Most recently, he led quadrantONE,
the industry’s first and only multi-company private exchange exclusively
devoted to premium local publishers.

About PointRoll

Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way
advertisers, agencies and publishers create, manage and deliver the most
effective interactive advertising. Today, PointRoll provides display
advertising products including video, mobile, rich media, social, standard
display and emerging formats, across all digital screens. With OnPoint, a next
generation ad design, delivery and analytics platform, PointRoll enables
advertisers to manage and create compelling campaigns more efficiently –
connecting with consumers, driving engagement and generating quantifiable
results. For more information, visit http://www.pointroll.com or follow us
@pointroll.

Contact:

WIT Strategy for PointRoll
Mark Naples, 646-265-7372
 
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