Indonesia's Largest Exhibitor Expands IMAX® Footprint With Eight-Theatre Deal

Indonesia's Largest Exhibitor Expands IMAX® Footprint With Eight-Theatre Deal 
Agreement Builds on Success of Cinema 21's Existing IMAX® Theatre 
NEW YORK, March 26, 2013 /CNW/ - IMAX Corporation (NYSE: IMAX; TSX: IMX) and 
Cinema 21, Indonesia's largest exhibitor, today announced an agreement to 
install eight IMAX(®) theatres throughout Indonesia, bringing to 10 the 
exhibitor's total IMAX commitment. Cinema 21 currently has an IMAX theatre 
open in Gandaria City, South Jakarta, and another slated to open in Kelapa 
Gading, North Jakarta. 
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"Due to the success, superior quality and performance of our IMAX theatre in 
South Jakarta, we have exercised our option to expand our relationship with 
IMAX to further penetrate the Indonesia market," said Mr. Suryo Suherman, 
President of Cinema 21.  "We believe that IMAX provides a unique and 
differentiated premium experience that our guests appreciate and will continue 
to seek out, further strengthening our business." 
"Today's agreement marks an important step in expanding our presence in the 
Indonesian market - the most populous country in Southeast Asia, with one of 
the more robust economies in the region," said Richard L. Gelfond, CEO of 
IMAX. "Cinema 21 is a strategic partner that will help IMAX seize the growth 
opportunities that exist in Indonesia, where consumer spending and investment 
remain strong and the demand for IMAX continues to build." 
Commenting on the agreement, IMAX Senior Vice President and Managing Director, 
Asia Pacific Don Savant said, "When the nation's largest exhibitor expands 
their IMAX business, it is truly an endorsement of the results IMAX delivers 
to its partners and underscores the level of enthusiasm we're seeing for The 
IMAX Experience(®) in Indonesia. We are delighted to strengthen our 
relationship with Cinema 21 and bring more audiences across the region the 
biggest blockbusters in the world's most immersive format." 
About Cinema 21 Cinema 21 is the largest cinema chain in Indonesia and South 
East Asia.  Cinema 21 has 631 screens in 31 cities all over Indonesia. Cinema 
21 operates under three brands: Cinema XXI, Cinema 21 and The Premiere. 
About IMAX Corporation IMAX, an innovator in entertainment technology, 
combines proprietary software, architecture and equipment to create 
experiences that take you beyond the edge of your seat to a world you've never 
imagined. Top filmmakers and studios are utilizing IMAX theatres to connect 
with audiences in extraordinary ways, and, as such, IMAX's network is among 
the most important and successful theatrical distribution platforms for major 
event films around the globe. 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in 
London, Tokyo, Shanghai and Beijing.  As of Dec. 31, 2012, there were 731 IMAX 
theatres (598 commercial multiplexes, 19 commercial destinations and 114 
institutions) in 53 countries. 
IMAX(®), IMAX(®) 3D, IMAX DMR(®), Experience It In IMAX(®), An IMAX 3D 
Experience(®), The IMAX Experience(®) and IMAX Is Believing(®) are 
trademarks of IMAX Corporation. More information about the Company can be 
found at You may also connect with IMAX on Facebook 
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This press release contains forward looking statements that are based on IMAX 
management's assumptions and existing information and involve certain risks 
and uncertainties which could cause actual results to differ materially from 
future results expressed or implied by such forward looking statements. These 
risks and uncertainties are discussed in IMAX's most recent Annual Report on 
Form 10-K and most recent Quarterly Reports on Form 10-Q. 
For additional information please contact: 
|Investors:                                                                                 |Media:                      
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|IMAX Corporation, New York                                                                 |IMAX Corporation, New York  
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|Teri Loxam/Blaire Lomasky                                                                  |Ann Sommerlath              
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|212-821-0100                                                                               |212-821-0155                
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|Business Media:                                                                            |Principal Communications 
Group, Los Angeles                                                        |
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|Sloane & Company, New York                                                                 |Melissa Zuckerman/Paul 
Pflug                                                                       |
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|Whit Clay                                                                                  |323-658-1555                
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|212-446-1864                                                                               ||
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SOURCE: IMAX Corporation 
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CO: IMAX Corporation
ST: New York
-0- Mar/26/2013 14:31 GMT
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