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Hertz Sponsors Arnold Palmer Invitational Presented by MasterCard

      Hertz Sponsors Arnold Palmer Invitational Presented by MasterCard

Arnold Palmer Invitational Presented by MasterCard Extends 30-Year
Relationship With The Hertz Corporation

PR Newswire

PARK RIDGE, N.J., March 26, 2013

PARK RIDGE, N.J., March 26, 2013 /PRNewswire/ --The Hertz Corporation (NYSE:
HTZ) and the Arnold Palmer Invitational Presented by MasterCard have signed a
four-year partnership for Hertz to be the Official Car Rental Sponsor of the
Invitational.

(Logo:http://photos.prnewswire.com/prnh/20110810/NY50373LOGO )

"Hertz has enjoyed a long-standing relationship with Arnold Palmer, from our
continued sponsorship of the Invitational to our earlier days when Arnold
played a prominent role in our advertising," commented Mark P. Frissora, Hertz
Chairman and Chief Executive Officer. "Hertz has a robust roster of sports
relationships and our continued partnership with the Arnold Palmer
Invitational Presented by MasterCard highlights the importance of the sport
and the incremental value we receive reaching its loyal fan base."

Hertz and Arnold Palmer have been together for 30 years, since 1983. Hertz
has featured the World Golf Hall of Fame icon in print advertisements, radio
and television commercials, and other promotions over the years. In addition,
Hertz was title sponsor of Palmer's PGA TOUR event at the Bay Hill Club &
Lodge from 1985 through 1988, for what was then known as the Hertz Bay Hill
Classic. Hertz has been an associate sponsor since 1996 of the event now
presented by MasterCard.

"Nothing pleases me more than to know that my long-time association with Hertz
continues with the four-year extension of its associate sponsorship of our
tournament," Palmer said. "Hertz has been a loyal and generous supporter of
the tournament through most of its existence and has played an important role
in raising its stature to the high level the Arnold Palmer Invitational
Presented by MasterCard enjoys today."

Hertz is committed to offering its customers the most technologically
innovative products and services available to keep customers "Traveling at the
Speed of Hertz." This includes Hertz 'Carfirmations'; 'Gold Choice', which
gives Gold members the power to keep the car they reserved or simply choose a
different car from the Gold Choice area; and e-Return, with the fastest car
rental drop-off that includes an email receipt within hours. These are all
complimentary services for Hertz Gold Plus Rewards members, which is currently
free to join. In addition, Hertz continues to expand the presence of its
ExpressRent Interactive Kiosks that let customers rent a car, with or without
a reservation, through a live, face-to-face video kiosk.

The 35^th annual Arnold Palmer Invitational Presented by MasterCard or will be
March 18-24. For more information, call the ticket office at 407-876-7774 or
toll free at 1-866-764-4843, or visit us on the Internet at
www.arnoldpalmerinvitational.com. Tournament proceeds benefit Arnold Palmer
Hospital for Children and Winnie Palmer Hospital for Women and Babies.

For more information, visit www.Hertz.com and/or follow Hertz at
www.Facebook.com/Hertz and www.Twitter.com/Hertz.

About The Hertz Corporation
Hertz operates its car rental business through the Hertz, Dollar and Thrifty
brands from approximately 10,400 corporate, licensee and franchisee locations
in North America, Europe, Latin America, Asia, Australia, Africa, the Middle
East and New Zealand. Hertz is the largest worldwide airport general use car
rental brand, operating from approximately 8,800 corporate and licensee
locations in approximately 150 countries. Hertz is the number one airport car
rental brand in the U.S. and at 111 major airports in Europe. Dollar and
Thrifty have approximately 1,580 corporate and franchisee locations in
approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's
World's Best Awards Hall of Fame and was recently named, for the thirteenth
time, by the magazine's readers as the Best Car Rental Agency. Hertz was also
voted the Best Overall Car Rental Company in Zagat's 2012/13 U.S. Car Rental
Survey, earning top honors in 14 additional categories, and the Company swept
the global awards for Best Rewards Program and Best Overall Benefits from
FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus
Rewards, NeverLost®, and unique cars and SUVs offered through the Company's
Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from
the competition. Additionally, Hertz owns the vehicle leasing and fleet
management leader Donlen Corporation and operates the Hertz On Demand car
sharing business. The Company also owns a leading North American equipment
rental business, Hertz Equipment Rental Corporation, which includes Hertz
Entertainment Services.

SOURCE The Hertz Corporation

Website: http://www.hertz.com
Contact: Paula Rivera, (201) 307-2824, privera@hertz.com, Bev Norwood,
bnorwood@arnoldpalmerinvitational.com, 216-436-3409
 
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