New TV Content Partners Launch on BlackBerry 10

New TV Content Partners Launch on BlackBerry 10 
PBS, Univision and Viacom bring TV favorites to BlackBerry 10 
WATERLOO, ONTARIO -- (Marketwire) -- 03/26/13 -- BlackBerry(R)
(NASDAQ:BBRY)(TSX:BB) today announced the addition of new television
content for BlackBerry(R) 10 customers in the U.S. TV shows from PBS,
Univision and Viacom are now a part of the robust video catalogue
available for sale on the BlackBerry(R) World(TM) storefront,
bringing such favorites as COMEDY CENTRAL, MTV, Nickelodeon, PBS's
Masterpiece Classic Downton Abbey series and Spanish telenovelas.  
"The momentum for BlackBerry 10 continues in the content space as
more partners are looking to BlackBerry to reach new audiences and
drive mobile content discovery and monetization," said Martyn
Mallick, Vice President, Global Alliances and Business Development at
BlackBerry. "BlackBerry World has a wide-ranging and continuously
growing catalogue that offers most movies on the day they become
available on DVD and next day availability of many current TV series.
We're excited that PBS, Univision and Viacom have joined us to give
customers in the U.S. access to enjoy a world of content, from the
major film studios, broadcasters and TV studios and networks, in a
single location."  
The BlackBerry World storefront app is preloaded on all BlackBerry 10
smartphones, offering customers one of the most robust music, TV and
video catalogs in mobile today. The storefront continues to grow and
diversify its movie and TV content with the best, most up-to-date
series and films.  
"Univision is pleased to make UVideos, the first bilingual digital
video network, available on the much anticipated BlackBerry Z10.
Moreover, for the first time, we will also make some of Univision's
best TV series and telenovelas available in the video store on
BlackBerry World on a transactional basis," said Kevin Conroy,
President, Digital and Enterprise Development, Univision
Communications Inc. "More than three quarters of the U.S. Hispanic
population own a smartphone and they outpace their non-Hispanic
counterparts in mobile video consumption by double digits. Mobile is
where Hispanic America lives and this product launch extends
Univision's commitment to deliver the best in Hispanic programming
across all platforms and devices." 
"Our audiences are increasingly turning to their smartphones to drop
in on South Park, Jersey Shore, or SpongeBob SquarePants in Bikini
Bottom anytime, anywhere they'd like," said Tom Gorke, Senior Vice
President of Content Distribution for Viacom Media Networks.
"BlackBerry 10 is a great and growing platform for audiences to catch
up with their favorite shows on the go, and for Viacom to extend the
expansive reach of its beloved brands." 
Now available in more than 25 countries, the BlackBerry Z10 is the
first smartphone powered by BlackBerry 10, the re-designed,
re-engineered, and re-invented BlackBerry platform that creates a new
and unique mobile computing experience. The BlackBerry Z10 smartphone
is now available for purchase or preorder in the U.S. from AT&T,
T-Mobile, Verizon Wireless, and in Best Buy and Best Buy Mobile
locations.  
About BlackBerry  
A global leader in wireless innovation, BlackBerry(R) revolutionized
the mobile industry when it was introduced in 1999. Today, BlackBerry
aims to inspire the success of our millions of customers around the
world by continuously pushing the boundaries of mobile experiences.
Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates
offices in North America, Europe, Asia Pacific and Latin America.
BlackBerry is listed on the NASDAQ Stock Market (NASDAQ:BBRY) and the
Toronto Stock Exchange (TSX:BB). For more information, visit
www.blackberry.com.  
Forward-looking statements in this news release are made pursuant to
the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995 and applicable Canadian securities
laws. When used herein, words such as "expect", "anticipate",
"estimate", "may", "will", "should", "intend", "believe", and similar
expressions, are intended to identify forward-looking statements.
Forward-looking statements are based on estimates and assumptions
made by Research In Motion Limited (BlackBerry) in light of its
experience and its perception of historical trends, current
conditions and expected future developments, as well as other factors
that BlackBerry believes are appropriate in the circumstances. Many
factors could cause BlackBerry's actual results, performance or
achievements to differ materially from those expressed or implied by
the forward-looking statements, including those described in the
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is included in its Annual Report on Form 40-F (copies of which
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Contacts:
Media Contact:
Samantha Lowe
BlackBerry Media Relations
519-888-7465 x77273
mediarelations@blackberry.com 
Investor Contact:
BlackBerry Investor Relations
519-888-7465
investor_relations@blackberry.com
 
 
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