BPA/CCAB Releases Annual Circulation Data for Canadian Dailies SHELTON, CT -- (Marketwire) -- 03/26/13 -- The Canadian Circulations Audit Board (CCAB) has released annual circulation and website data for its paid and non-paid daily newspaper publishing members, including four of Canada's largest newspaper publishing groups, Sun Media, Torstar Corporation, TC Media and Free Daily News Group Inc. Initial audits have recently been completed for nine Metro and three 24 Hour titles across Canada. CCAB, with 30 paid and 13 non-paid daily newspaper members, audits the most daily newspaper brands in Canada. Circulation data for paid and non-paid daily newspapers covers the reporting periods of twelve and three months ending December 2012, respectively. In addition, 14 daily newspapers have elected to report their newspaper brands' audited site traffic. TRAC (Trend Report About Circulation), with separate sections reporting data for paid and non-paid daily newspapers and audited site traffic, has been expanded to include the FDSA-accreditation status of daily newspapers. According to Bruce Neve, CEO Starcom MediaVest Canada, and serving as Vice Chair on CCAB's Canadian Newspaper Advisory Board (CNAB) and member of BPA's Corporate Board, "The timing of CCAB's data coincides with the release of the latest Newspaper Audience Databank (NADbank) results, which will be released tomorrow, March 27. CCAB's simultaneous release of daily newspaper data provides media buyers with concurrent circulation and readership data." "We are delighted to have CCAB evolve their TRAC reporting to also include each daily newspaper's FDSA-accreditation status," added Steve Angelevski, Vice President, Reader Sales and Service, Sun Media, and Chair of CNAB and member of BPA's Corporate Board. "With the input from the Canadian newspaper advisory board and committee, CCAB continues to seek ways to help publishing members provide more meaningful information to media buyers." To obtain the CCAB Daily Newspaper TRAC, in English or French, please visit bpaww.com/newspaper. -------- The preceding is an American Business Media Editorial Exclusive issued via Marketwire. Neither the ABM nor Marketwire are responsible for the content of the preceding document. Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues. For more information, please contact: Glenn Schutz 203-447-2873 firstname.lastname@example.org
BPA/CCAB Releases Annual Circulation Data for Canadian Dailies
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