BPA/CCAB Releases Annual Circulation Data for Canadian Dailies

BPA/CCAB Releases Annual Circulation Data for Canadian Dailies 
SHELTON, CT -- (Marketwire) -- 03/26/13 -- The Canadian Circulations
Audit Board (CCAB) has released annual circulation and website data
for its paid and non-paid daily newspaper publishing members,
including four of Canada's largest newspaper publishing groups, Sun
Media, Torstar Corporation, TC Media and Free Daily News Group Inc.   
Initial audits have recently been completed for nine Metro and three
24 Hour titles across Canada.  CCAB, with 30 paid and 13 non-paid
daily newspaper members, audits the most daily newspaper brands in
Circulation data for paid and non-paid daily newspapers covers the
reporting periods of twelve and three months ending December 2012,
respectively. In addition, 14 daily newspapers have elected to report
their newspaper brands' audited site traffic. TRAC (Trend Report
About Circulation), with separate sections reporting data for paid
and non-paid daily newspapers and audited site traffic, has been
expanded to include the FDSA-accreditation status of daily
According to Bruce Neve, CEO Starcom MediaVest Canada, and serving as
Vice Chair on CCAB's Canadian Newspaper Advisory Board (CNAB) and
member of BPA's Corporate Board, "The timing of CCAB's data coincides
with the release of the latest Newspaper Audience Databank (NADbank)
results, which will be released tomorrow, March 27. CCAB's
simultaneous release of daily newspaper data provides media buyers
with concurrent circulation and readership data."   
"We are delighted to have CCAB evolve their TRAC reporting to also
include each daily newspaper's FDSA-accreditation status," added
Steve Angelevski, Vice President, Reader Sales and Service, Sun
Media, and Chair of CNAB and member of BPA's Corporate Board. "With
the input from the Canadian newspaper advisory board and committee,
CCAB continues to seek ways to help publishing members provide more
meaningful information to media buyers." 
To obtain the CCAB Daily Newspaper TRAC, in English or French, please
visit bpaww.com/newspaper.   
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