LeapFrog's Jake And The Never Land Pirates Game Wins First Ever "ON For Learning Award" From Common Sense Media

   LeapFrog's Jake And The Never Land Pirates Game Wins First Ever "ON For
                   Learning Award" From Common Sense Media

LeapFrog game honored by Common Sense Media for its engaging and educational
content for kids

PR Newswire

EMERYVILLE, Calif., March 26, 2013

EMERYVILLE, Calif., March 26, 2013 /PRNewswire/ --LeapFrog  Enterprises, Inc.
(NYSE:LF), the leader in educational entertainment, today announced its
LeapFrog learning game Jake and the Never Land Pirates received a 2013 ON for
Learning Award from Common Sense Media, the national nonprofit dedicated to
helping parents and teachers manage the media and technology in kids' lives.
This esteemed honor is given to the top kids' media products that received the
highest rating for learning potential from Common Sense Media. Jake and the
Never Land Pirates is available in LeapFrog's vast library of learning games,
apps, eBooks, videos, music and more for the #1 kids' learning tablets,
LeapPad1™ and LeapPad2™, and learning video game systems, Leapster Explorer™
and LeapsterGS™.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

The Common Sense Media ON for Learning Awards celebrate the best in kids'
digital media, and are based on the organization's Learning Ratings Initiative
which launched this year. The Learning Ratings Initiative is designed to help
parents sort through the abundance of apps, games and websites that claim to
be educational and surface products that deliver on learning potential and are
age appropriate based on a ratings system of "ON," "PAUSE" and "OFF."
LeapFrog's Jake and the Never Land Pirates game received the initiative's
highest learning rating based on robust educational research from leading
experts in both education and digital media at Common Sense Media.

"It is a privilege to receive recognition for our learning solutions from such
a well-recognized resource as Common Sense Media," said John Barbour, chief
executive officer at LeapFrog. "Our highly experienced team of learning
experts worked tirelessly to develop and design the Jake and the Never Land
Pirates game to ensure it was age-appropriate for kids and provided an
exciting introduction to math. Common Sense Media is a leader in identifying
age-appropriate multimedia content and this award is another validation that
LeapFrog learning solutions consistently deliver top-quality educational

Jake and the Never Land Pirates is available for LeapPad learning tablets and
LeapFrog learning video game systems for the three to five age group. The game
is designed to provide kids an introduction to foundational math skills by
distinguishing letters from numbers, sorting and classifying objects,
recognizing the defining properties of shapes and counting, and comparing sets
of objects as they embark on adventures with Jake and his friends. Jake and
the Never Land Pirates is part of the LeapFrog library of more than 500
learning games, apps, eBooks, videos, music and more, all reviewed and
approved by LeapFrog's highly experienced team of learning experts.

"Jake and the Never Land Pirates exceeded our expectations for its ability to
engage and educate preschoolers about math," said Seeta Pai, vice president,
research and digital content at Common Sense Media, and head of the Learning
Ratings Initiative. "We were especially impressed with the variety of gameplay
to keep kids engaged in their learning."

Jake and the Never Land Pirates (MSRP $24.99, for children ages 3-5) is
currently available at major retail locations and at www.leapfrog.com. For
more information visit www.leapfrog.com.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for
children. LeapFrog's award-winning product portfolio helps millions of
children achieve their potential by delivering best-in-class curriculum
through engaging content, fun multimedia learning platforms and toys. The
Learning Path, LeapFrog's proprietary online destination for parents and
extended family, provides personalized feedback on a child's learning progress
and offers product recommendations to enhance each child's learning
experience. Through the power of play, LeapFrog's products and curriculum help
children of all ages prepare for school and life success. LeapFrog's products
are available in more than 45 countries and have been used by teachers in more
than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and
was founded in 1995 by a father who revolutionized technology-based learning
solutions to help his child learn how to read. Come see the learning at

TM & © 2012 LeapFrog Enterprises, Inc. All rights reserved.

Media Contacts:
Monica Ma        Kathryn Green
LeapFrog Enterprises, Inc. LeapFrog Enterprises, Inc.
510-596-3437  510-596-3405
mma@leapfrog.com        kgreen@leapfrog.com

SOURCE LeapFrog Enterprises, Inc.

Website: http://www.leapfrog.com
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