MEDL Teams With Specific Media for Exclusive Deal to Sell Advertising on Hang
Digital Advertising Powerhouse Joins Cutting Edge Developer to Meet Expected
Demand for Mobile Video Advertising
IRVINE, Calif., March 26, 2013 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc.
(OTCBB:MEDL) – a pioneer in the creation, development, marketing and
monetization of mobile apps – announced today that they had joined forces with
Specific Media to supply mobile video advertising for MEDL's recently launched
social media platform, "Hang w/."
The Patent Pending Hang w/ platform allows live real-time video to be
broadcast from one phone to many. Followers view a short pre-roll ad and then
watch a live feed sent directly from the broadcaster's smartphone camera. A
post-roll ad ends the broadcast. Broadcasters earn a percentage of the
advertising revenue-generated based upon the number of followers who are
"Hanging w/" them.
"We chose Specific because their ad serving technology is best-in-class. And
because they truly understand digital, mobile and social," said Andrew Maltin,
CEO, MEDL Mobile. "Their recent acquisition of MySpace demonstrates that they
are serious when it comes to social media – and we are excited to explore new
opportunities this alignment has created."
"We believe MEDL has developed a game-changing platform by allowing the end
user to monetize through advertising," said Ron Nielsen, executive vice
president of operations, Specific Media. "Our clients look to us for new ways
to engage their customers through compelling digital content - and we believe
that Hang w/ gives them an opportunity to present their message in a medium
that's simply riveting."
"Partnering with Specific Media fills the last critical piece of the Hang w/
puzzle," continued Maltin. "The technology is performing great. Celebrities
are coming on board and creating fascinating content. And now we've got a
partner who can help us fill the demand for video ads as we scale to millions
The agreement gives Specific the exclusive rights to sell all unfilled
advertising on the platform. MEDL retains the rights to partner directly with
brands and advertising agencies to sell advertising and sponsorship for
individual celebrities and for Hang w/ "channels" of content.
Hang w/ is now available on the Apple App Store. Hang w/ will be available for
Android in Q2, 2013. For more information about Hang w/ and MEDL Mobile,
please visit http://www.hangwith.com and http://www.medlmobile.com.
About MEDL Mobile
The Company develops, acquires and publishes a growing library of mobile
applications which perform specific functions for the user on the Apple and
Android platforms. The Company licenses its technology and performs custom
development for key clients such as Monster.com, New York Times Company,
Teleflora, Telefonica and Medtronic, allowing the company to grow the overall
library of technology greatly extending the potential reach of the Mobile
Brain. The Company enters into partnerships to mobilize and monetize IP with
such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong,
Rampage Jackson and Marlee Matlin. The Company is establishing a business
model in which it expects to generate multiple revenue streams, including
development fees, download and in-app purchases, advertising, sponsorship and
licensing of technology. User analytics are collected by the Company's growing
Mobile Brain which processes user data in order to create better distribution
and monetization of mobile applications. The Company's Software Development
Kit (SDK) consists of a growing suite of tools which have been designed to
help developers to better market and monetize their mobile applications. For
more information about MEDL Mobile, please visitwww.medlmobile.com.
About Specific Media
Specific Media is a next generation media platform company that enables brands
to seamlessly connect with consumers no matter where they are. Working across
formats and screens, Specific Media makes addressable advertising a reality.
Specific Media's suite of products inspire brands to think differently about
their marketing initiatives – combining formats such as video and display and
incorporating creative original programming to drive deep engagement and
loyalty. As consumers discover new ways to consume content in the digital era,
Specific Media will make sure your brand reaches them in the ways they desire.
Get – and stay – connected at Specific Media. Learn more at
CONTACT: Media contacts:
Investor Relations contact:
RedChip Companies, Inc.
800-733-2447, Ext. 107
407-644-4256, Ext. 107
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