Tim Hortons simplifies your next visit with upgraded TimmyMe app

       Tim Hortons simplifies your next visit with upgraded TimmyMe app

PR Newswire

DUBLIN, OH, Feb. 27, 2013

Latest release brings web-based tools to your mobile device

DUBLIN, OH, Feb. 27, 2013 /PRNewswire/ - Is it your turn to go for a 'Timmy
Run' today? Ever go through the drive-thru, only to swipe your Tim Card® and
realize that you forgot to reload? Relief is here. Tim Hortons Cafe & Bake
Shop's newly upgraded mobile application, TimmyMe, brings the previously
web-based TimmyRun™ and Tim Card reload functions together on your mobile
device, simplifying the coffee run.

(Photo: http://photos.prnewswire.com/prnh/20130227/MM67459)

Tim Card reload ensures guests never run on empty. TimmyMe now allows users to
set a registered Tim Card's reload frequency, check their Tim Card balance and
give their cards a nickname directly on their mobile device.

The TimmyRun feature conveniently combines beverage orders for up to 20 people
and helps the coffee 'runner' take orders. TimmyRun group members are emailed
when a run is about to take place and given a time frame to opt-in with their
drink request. Once the time is up, an organized list is compiled and the
runner is notified - everything the runner needs now exists in the palm of
their hand. Through the 'private list' option, group members' favorite
beverage orders are stored so anyone can surprise and delight their friends
without them knowing.

"The initial launch of TimmyMe was very well-received by our guests, who found
it fun and easy to interact with our brand," said Linda Kosmack, Manager,
Digital Marketing & Customer Relationship Management, Tim Hortons. "We are
excited to give our guests further access to all of their favorite digital
tools in one convenient spot. The result is less time getting the coffee and
more time enjoying it."

TimmyRun and Tim Card reload join existing TimmyMe features such as the
Restaurant Locator, Nutrition Calculator, social media sharing and a Contact
Us form.

The new TimmyMe is now available for download, free of charge, on iPhone and
Android devices. A previous version of TimmyMe is still available for
BlackBerry users, including the new BlackBerry 10.

To learn more about Tim Hortons Cafe & Bake Shop, visit www.timhortons.com or
follow on Facebook (www.facebook.com/TimHortonsUS and Twitter
www.twitter.com/TimHortonsUS).

About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in North
America based on market capitalization. Operating in the quick service segment
of the restaurant industry, Tim Hortons appeals to a broad range of consumer
tastes, with a menu that includes premium coffee, espresso-based beverages,
specialty teas, home-style soups, fresh sandwiches, grilled paninis, wraps,
hot breakfast sandwiches and fresh baked goods, including our trademark
donuts. As of December 30, 2012, Tim Hortons had 804 restaurants in the
United States and 4,264 restaurants systemwide. For more information, visit
www.timhortons.com.

SOURCE Tim Hortons Inc.

Contact:

Media Contact:
Brynn Burton
Manager, Public Relations, U.S.
Tim Hortons Cafe & Bake Shop
Office: 614-356-3942
Email:burton_brynn@timhortons.com
 
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