ViSalus Surpasses $1 Billion in Sales
North America's Health and Fitness Solution Celebrates Sales Milestone at
National Success Training Event
LOS ANGELES, March 25, 2013
LOS ANGELES, March 25, 2013 /PRNewswire/ -- An audience of more than 10,000
celebrated the announcement of ViSalus reaching its billionth dollar sold
since the company's establishment in 2005. The news was buoyed by the recent
release of the company's 2012 fourth quarter sales bringing ViSalus' total
2012 annual sales to $623 million, which represents growth of 171% from 2011.
The sales milestone is one of several key highlights of the National Success
Training event held in Los Angeles on March 22-24, 2013, by ViSalus, a company
dedicated to helping people transform their health and fitness through the
Body by Vi 90-Day Challenge.
"No doubt 2012 was a watershed year for ViSalus," said Ryan Blair, Co-Founder
and Chief Executive Officer of ViSalus. "The success of our direct-to-consumer
strategy and simple, social selling message demonstrates that the Challenge
resonates with hundreds of thousands of people looking for support and a
solution to achieving their health and fitness goals."
Blake Mallen, Co-Founder and Chief Marketing Officer, stated, "ViSalus helped
over 1.5 million people make their health a priority in the last year alone.
To celebrate this success, we kicked off 2013 with a campaign to conquer
obesity." Mr. Mallen noted that more than 1,500 people have participated in
Project 10™, a ViSalus initiative that awards a total of $10,000 to 10 people
who lose 10 pounds every week through participation in the Body by Vi
90-Challenge. To date, over 15,000 pounds have been lost by Project 10
participants, and a total of $80,000 has been awarded to weekly winners so far
ViSalus also announced its planned expansion later this year into the United
Kingdom, the population of which has the third highest percentage of obesity
globally, behind Mexico and the US. Currently one in four adults in the UK is
obese, and by 2050 that figure is expected to rise and encompass 60% of men,
50% of women, and 25% of children.
"Expanding to the UK is in keeping with ViSalus's mission to take weight off
the world," stated Co-Founder and Crown Ambassador Nick Sarnicola. "Given the
tremendous impact the Body by Vi 90-Day Challenge has had to the health and
wellness of millions of people in the North America, we are excited at the
prospect of dramatic improvement in the lives of people in the UK."
ViSalus also announced the appointment of Ros Simmons as Managing Director of
Vi (UK). Prior to joining ViSalus, Simmons was Vice President of Global Brands
at The Licensing Company, where she was responsible for creating strategies
and implementing worldwide brand extension and licensing programs for
Coca-Cola, Hearst Corp and Reckitt Benckiser.
Other convention highlights included testimonials from Terry Bollea "Hulk
Hogan," Reality TV Star Ruby Gettinger, Teresa Scanlan "Miss America 2011",
Jerry & Estella Hayes Season 7 "Biggest Losers: Couples" and Cris Judd on how
participation in the Challenge has helped them achieve their health and
For more information about ViSalus visit vi.com and follow the Vi-Community on
Facebook and Twitter.
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus is
the company behind the Body by Vi™ Challenge, a 90-day personal health and
lifestyle transformation platform. ViSalus champions personal victories and
entrepreneurship through a social marketing model, premium products, and
supportive global community. ViSalus is majority-owned by Blyth, Inc. (NYSE:
This press release contains "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995, including statements
concerning our proposed expansion of ViSalus's operations into the UK.
Forward-looking statements can be identified by the fact that they do not
relate to statements of historical or current facts, and include statements
concerning our plans, objectives, goals, strategies, future events or
performance and underlying assumptions. Forward-looking statements often
include words such as "anticipates," "estimates," "expects," "projects,"
"intends," "plans," "believes" and words of similar substance in connection
with discussions of future operating or financial performance. Our
forward-looking statements are based on management's current expectations and
assumptions regarding ViSalus's business and performance, the economy and
other future conditions and future events, circumstances and results. As with
any projection or forecast, forward-looking statements are inherently
susceptible to uncertainty and changes in circumstances. ViSalus's actual
results could differ materially from those expressed or implied in the
forward-looking statements. Important factors that could cause ViSalus's
actual results to differ materially from the forward-looking statements
include those set forth in Blyth, Inc.'s most recently filed Annual Report on
Form 10-K as well as other factors described in such Annual Report on Form
10-K, this press release and other filings made by Blyth, Inc. with the
Securities and Exchange Commission.
For the reasons set forth above, investors should not place undue reliance on
forward-looking statements. The statements in this press release are made as
of the date of this press release, even if subsequently made available by us
or Blyth, Inc. on our or their website or otherwise. Neither we nor Blyth,
Inc. assumes any obligation to update the forward-looking statements provided
to reflect events that occur or circumstances that exist after the day on
which they are made, except as provided by law.
Media contact: Juliet Morgan, 323-801-2473, email@example.com
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