Southwest Airlines And Adams Golf Hit The Links With New Partnership

     Southwest Airlines And Adams Golf Hit The Links With New Partnership

PR Newswire

DALLAS, March 26, 2013

DALLAS, March 26, 2013 /PRNewswire/ -- As the "Official Airline of Golf
Lovers," Southwest Airlines (NYSE:LUV) teed off a series of initiatives
building on its commitment to those who love the game of golf. In addition to
a new and exciting partnership with Adams Golf, maker of the #1 Hybrids on the
PGA Tour, Southwest, the airline where golf bags fly free*, launched, making it the only airline with a dedicated golf
landing page, featuring great fares to popular golf destinations, golf
vacation packages, the ability to book tee times at more than 5,000 courses
nationwide, and the opportunity to purchase golf merchandise and unique golf
experiences using Rapid Rewards points. 

In celebration of Southwest as the "Official Airline of Golf Lovers" and the
launch of the airline is offering a golf-themed fare
sale. The sale, today through Thursday, March 28, offers special fares
between select business and golf destinations. See for
details and rules.

"Southwest connects its Customers to the things that are most important to
them in their lives and for many of them, one of those things is the love of
the great game of golf," said Dave Ridley, Southwest Airlines' Senior Vice
President of Business Development. "We are an airline that never stops
looking for a better way; that passion for constant improvement is shared by
golfers at all levels."

Southwest's partnership with Adams Golf centers on its sponsorship of Adams
PGA Tour staff players who will carry co-branded bags for the rest of the 2013
season. The bags are designed in the signature blue and red colors of the
Southwest aircraft livery. In celebration of this partnership, Adams launched
the Easy Million Rapid Rewards Promotion. The campaign offers new and current
Rapid Rewards Members the chance to win One Million Rapid Rewards points,
while also increasing yardage with the latest and greatest Adams equipment.

"Just as Southwest has opened the skies and made air travel accessible to more
Customers, Adams has made the game of golf more accessible through their
innovative equipment," said Ridley. "Both companies are about growing their
respective markets through easy-to-use products and services, creating a
natural tie between the two brands."

"Adams' philosophy on creating easy-to-hit golf clubs that promote a fun and
friendly experience ties right in with Southwest's mantra, which has led to a
top ten ranking on Fortune's Most Admired Companies list," said Scott Blevins,
Adams Golf Senior Vice President of Sales and Marketing. "Through Easy
Million, our new award-winning SUPER product line will deliver One Million
yards of distance gains this year, with Southwest commemorating the milestone
by rewarding one lucky winner one million Rapid Rewards Points."

Southwest and Adams Golf debuted their partnership yesterday on the Golf
Channel during Morning Drive .

* Subject to 50 lb. weight limit and two free checked baggage allowance.


In its 42^nd year of service, Dallas-based Southwest Airlines (NYSE: LUV)
continues to differentiate itself from other carriers with exemplary Customer
Service delivered by nearly 46,000 Employees to more than 100 million
Customers annually. Southwest is the nation's largest carrier in terms of
originating passengers boarded, and including wholly-owned subsidiary, AirTran
Airways, operates the largest fleet of Boeing aircraft in the world to serve
97 destinations in 41 states, the District of Columbia, the Commonwealth of
Puerto Rico, and six near-international countries.

Southwest Airlines

From its first flights on June 18, 1971, Southwest Airlines launched an era of
unprecedented affordability in air travel quantified by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and increase in
passenger traffic wherever the carrier serves. On every flight, Southwest
offers Customers the first two pieces of checked luggage (weight and size
limitations apply) and all ticket changes without additional fees. Southwest's
all Boeing fleet consistently offers leather seating and the comfort of
full-size cabins, many of which are equipped with satellite-based WiFi
connectivity and a new, eco-friendly cabin interior. With 40 consecutive
years of profitability, the People of Southwest operate more than 3,100
flights a day and serve communities around 78 airports in Southwest's network
of domestic destinations. Southwest Airlines' frequent flights and low fares
are available only at

AirTran Airways

AirTran Airways, a wholly-owned subsidiary of Southwest Airlines Co., offers
coast-to-coast and near-international service with close to 600 flights a day
to 54 destinations. The carrier's high-quality product includes assigned
seating and Business Class. As Southwest continues to integrate AirTran's
People, places, and planes into Southwest Airlines, Customers of both carriers
may book flights at and exchange earned loyalty points between
both AirTran's A+ Rewards® and Southwest's Rapid Rewards® for reward travel on
either airline.


Adams Golf, maker of the #1 Hybrids on the PGA Tour, offers a complete lineup
of innovative, easy-to-hit products for golfers of all skill levels. For more
information, please visit or

SOURCE Southwest Airlines

Contact: Whitney Eichinger Southwest Airlines Public Relations at 214-914-0982
or Scott Leightman (Adams Golf) at 760-846-6587
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