New Radware Report Reveals Top Retailers Continue to Struggle with Slow Website Load Times, Often Ignoring Industry Best

   New Radware Report Reveals Top Retailers Continue to Struggle with Slow
          Website Load Times, Often Ignoring Industry Best Practices

Quarterly web performance "State of the Union" study reveals that website load
times for the top 2,000 retailers have slowed by 22 percent in the past year

PR Newswire

MAHWAH, New Jersey, March 26, 2013

MAHWAH, New Jersey, March 26, 2013 /PRNewswire/ --

With website load time affecting multiple critical business metrics -
including return visits, bounce rate, customer satisfaction and revenue -
speed has become an increasingly urgent issue for online retailers. To
understand how this urgency has translated into improved web performance,
Radware^®, (NASDAQ: RDWR), a leading provider of application delivery and
application security solutions for virtual and cloud data centers, today
releases a new study titled, "State of the Union: Ecommerce Page Speed & Web
Performance, Spring 2013." Now in its fourth edition, the study reveals that
website load time for the top 2,000 U.S. retailers slowed by 22 percent in
just one year - representing a significant degradation in performance.

To compile this year's "State of the Union" report, Radware tested the website
performance of the top 2,000 U.S. retail websites (as ranked by analytics firm over a two-week period. An in-depth look at the page composition of
each site in the Alexa Retail 2000 found that websites are plagued by more
resource requests than ever before. From December 2011 to December 2012, the
number of requests has risen by 8.22 percent due in part to an increase of web
site complexity and size, resulting in slower page load times and posing an
additional challenge for retailers.

Additional key findings from the report include:

  oThe median load time for the Alexa 2000 retailers was 7.25 seconds - more
    than double the average user threshold of just three seconds or less. The
    gap between user demand and page performance continues to widen. If the
    current rate of slowdown remains consistent, the median retail page could
    take as long as nine seconds to load by the end of 2013.

  oThe top 100 retailers underperformed the rest of the pack-even though
    many have made significant investment in support tools. Surprisingly, the
    top 100 sites had a load time of 8.23 seconds, a full 14% slower than the
    overall median load time of 7.25 seconds. Top sites are also slowing down
    at a faster rate: 28% compared to 22% for the top 2,000 sites.
  oMobile shoppers continue to pose a challenge for online retailers. Given
    the performance challenges posed by poorer process power and 3G networks,
    mobile users are more at risk of suffering significant usability

  oFirefox outperformed both Internet Explorer and Chrome. Firefox
    experienced the fastest median load time of 6.64 seconds, with Chrome
    clocking in at a median of 7.09 seconds and Internet Explorer 9 taking the
    last spot, with a time of 7.25 seconds. Regardless of browser vendors'
    acute focus on speed, development is simply not keeping pace with the
    growing size and complexity of modern web pages.

  oMany retail websites still do not follow core performance best practices.
    The survey found that only 25 percent of the Alexa 2000 retailers use a
    content delivery network (CDN), which allows site owners to cache static
    page resources to shorten server round trips. At the same time, 13 percent
    of sites also fail to enable "keep-alives" and 22 percent fail to compress
    resources. Using these best practices improves start render time, document
    complete and time to fully load - all important performance indicators for
    complex websites.

"The fact that the median site has slowed down by 22% in just one year should
be alarming for retail site owners," said Joshua Bixby, vice president,
application acceleration, Radware. "This is a massive drop in performance. If
this slowdown rate goes unchecked, we will see median load times of 9 seconds
or more, which is simply unacceptable for online shoppers. As pages continue
to grow bigger and more complex, site owners need to take aggressive steps to
mitigate this growth."

For recommendations on next steps and access to a complete version of the
report, please visit An infographic
on the findings of page speed and web performance can be viewed at

Methodology: "State of the Union: Ecommerce Page Speed & Web Performance
Spring 2013"

Website load tests were conducted over a two-week period - December 3-14, 2012
- using Internet Explorer 9, Firefox 17 and Chrome 23 on a DSL connection. The
tests in this study were performed using, an open source
project primarily developed by Google, which simulates page load times from a
real user's perspective. Radware tested the home page of every site in the
Alexa Retail 2000 three times in a row, with the median test results then
recorded and used in calculations.

About Radware

Radware(NASDAQ: RDWR), is a global leader ofapplication
deliveryandapplication securitysolutions for virtual and cloud data
centers. Its award-winning solutions portfolio delivers full resilience for
business-critical applications, maximum IT efficiency, and complete business
agility. Radware's solutions empower more than 10,000 enterprise and carrier
customers worldwide to adapt to market challenges quickly, maintain business
continuity and achieve maximum productivity while keeping costs down. For more
information, please visit

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