Ford Motor Company passes General Motors and Toyota to take top spot in
Ford also dominated in overall Brand Loyalty and had a record eight models in
SCHAUMBURG, Ill., March 26, 2013
SCHAUMBURG, Ill., March 26, 2013 /PRNewswire/ --Experian Automotive today
announced that in Q4 2012, Ford Motor Company took the top spot in corporate
loyalty for the first time since Q4 2011. During the Q4 2012, time period,
47.9 percent of the customers who own a Ford Motor Company vehicle returned to
market to buy another Ford or Lincoln vehicle. General Motors had the second
highest corporate loyalty ranking at 47.7 percent, followed by Toyota Motor
Corporation at 46.9 percent.
"Customer loyalty will always be a very important barometer of automotive
sales success," said Jeffrey Anderson, director of consulting and analytics
for Experian Automotive. "Ford has developed extremely loyal customers across
a wide range of vehicles. That consistency across its product line has helped
vault Ford's loyalty rankings past its rivals in our latest study."
Ford also dominated loyalty at the brand level, coming in with 47.1 percent of
Ford owners returning to the market to purchase another Ford vehicle. Mercedes
Benz was second with 43.7 percent, which is a significant increase over the
previous quarter when they came in ninth place with 34.6 percent.
At the model level, Ford had a record eight of the top 10 vehicles listed. The
Ford Fusion topped the list with 60 percent of Fusion owners returning to
market to purchase another Ford vehicle. Other Ford vehicles in the top 10
included Flex, Edge, Five Hundred, Fiesta, Escape, Focus and Taurus. The only
non-Ford vehicles in the top 10 were the Kia Forte and the Chevrolet Sonic.
Ford Motor Company 47.9
General Motors 47.7
Toyota Motor Corporation 46.9
Honda Motor Company 41.8
Kia Motors 40.0
Hyundai Motors 38.9
Subaru of America 38.9
Chrysler Group 38.1
BMW Group 37.0
Brand loyalty by model:
Ford Fusion 60.0
Ford Flex 58.0
Ford Edge 57.1
Kia Forte 55.6
Ford Five Hundred 53.3
Ford Fiesta 53.2
Ford Escape 52.8
Chevrolet Sonic 52.4
Ford Focus 52.1
Ford Taurus 49.3
In other report findings:
oThe average length of vehicle ownership fell from 68.1 months in 2011 to
66.2 months in 2012.
oDuring Q4 2012, the hybrid vehicle segment accounted for 1.03 percent of
all vehicles in operation (VIO). It was the first time in history that
hybrids topped 1 percent of VIO.
oImport share of vehicles in operation reached a record high 41 percent
during Q4 2012.
oCadillac had the highest jump in brand loyalty, jumping nearly 5
percentage points from 25 percent to 30 percent during Q4 2012.
oLuxury brands accounted for five of the top 10 gainers inbrand loyalty.
Complete findings from the Q4 2012 Experian Automotive industry Loyalty and
Market Trend report will be presented in a Webinar on March 27, 2013, at 11
a.m. Pacific /1 p.m. Central/2 p.m. Eastern. If you would like to attend the
event, please visit www.Experian.com/Automotive to register.
About Experian Automotive
Experian Automotive provides information services and market intelligence that
enables results-driven professionals to gain the fullest possible
understanding of the market, the vehicles and the people who buy them. Its
North American Vehicle Database^SM houses data on nearly 700 million vehicles
and, when combined with Experian's credit, consumer and business information,
provides an integrated perspective into the automotive marketplace. Experian
Automotive's AutoCheck^® vehicle history reports provide dealers and consumers
with in-depth information, allowing them to confidently understand, compare
and select the right vehicles. For more information on Experian Automotive and
its suite of services, visit our Website at www.Experian.com/Automotive.
Experian^® is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended 31 March
2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and São Paulo,
For more information, visit www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.
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SOURCE Experian Automotive
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