Worldwide Smart Connected Device Market Crossed 1 Billion Shipments in 2012, Apple Pulls Near Samsung in Fourth Quarter,

  Worldwide Smart Connected Device Market Crossed 1 Billion Shipments in 2012,
  Apple Pulls Near Samsung in Fourth Quarter, According to IDC

Business Wire

FRAMINGHAM, Mass. -- March 26, 2013

According to the International Data Corporation (IDC) Smart Connected Device
Tracker, worldwide shipments of smart connected devices grew 29.1% year over
year in 2012, crossing 1 billion units shipped with a value of $576.9 billion.
The market expansion was largely driven by 78.4% year-over-year growth in
tablet shipments, which surpassed 128 million in 2012.

Looking specifically at the results for the fourth quarter of 2012 (4Q12),
combined shipments of desktop PCs, notebook PCs, tablets, and smartphones was
nearly 378 million and revenues were more than $168 billion. In terms of
market share, Apple significantly closed the gap with market leader Samsung in
the quarter, as the combination of Apple's iPhone 5 and iPad Mini brought
Apple up to 20.3% unit shipment share versus 21.2% for Samsung. On a revenue
basis for the fourth quarter, Apple continued to dominate with 30.7% share
versus 20.4% share for Samsung.

Going forward, IDC expects that tablet shipments will surpass desktop PCs in
2013 and portable PCs in 2014. In 2013, worldwide desktop PC shipments are
expected to drop by 4.3% and portable PCs to maintain a flat growth of 0.9%.
The tablet market, on the other hand, is expected to reach a new high of 190
million shipment units with year-on-year growth of 48.7% while the smartphone
market is expected to grow 27.2% to 918.5 million units.

From a regional perspective, the smart connected device volume in emerging
markets grew by 41.3% in 2012 with the tablet volume growing by 111.3% and
smartphone volume by 69.7% year over- year. Mature markets, on the other hand,
grew by 15.6% and saw a huge plunge in the PC market in the year 2012. By the
end of year 2017, IDC predicts that the tablet and smartphone markets will
have a huge growth potential in the emerging markets. During this time, tablet
unit shipments are expected to increase by a factor of 3 with a shipment value
of $125 billion dollars while smartphone unit shipments are expected to double
and reach a shipment value of $462 billion dollars. Portable PCs, on the other
hand will show a moderate single-digit growth while desktop PCs are expected
to consistently decline year over year with almost no growth in 2017.

"In emerging markets, consumer spending typically starts with mobile phones
and, in many cases, moves to tablets before PCs," said Megha Saini, Research
Analyst for IDC's Worldwide Smart Connected Device Tracker. "The pressure on
the PC market is significantly increasing and we can see longer replacement
cycles coming into effect very soon and that, too, will put downward pressure
on PC sales."

Looking forward, IDC predicts the worldwide smart connected device space will
continue to surge with shipments surpassing 2.2 billion units and revenues
reaching $814.3 billion in 2017. "Consumers and business buyers are now
starting to see smartphones, tablets, and PCs as a single continuum of
connected devices separated primarily by screen size," added Bob O'Donnell,
IDC Program Vice President for Clients and Displays. "Each of these devices is
primarily used for data applications and different individuals choose
different sets of screen sizes in order to fit their unique needs. These kinds
of developments are creating exciting new opportunities that will continue to
drive the smart connected devices market forward in a positive way."

Smart Connected Device Year-over-Year Growth by Region and Product Category,

Region             Product Category   2012     2013*   2017*
Mature Market      Desktop PC         -4.8%    -5.5%   -2.9%
Mature Market      Portable PC        -8.1%    -3.1%   -1.4%
Mature Market      Tablet             62.8%    41.4%   8.3%
Mature Market      Smartphone         20.6%    15.1%   4.6%
Total Market                         15.6%    13.8%   4.2%
Emerging Markets   Desktop PC         -3.8%    -3.5%   0%
Emerging Markets   Portable PC        -0.8%    4.1%    7.1%
Emerging Markets   Tablet             111.3%   60.7%   13.4%
Emerging Markets   Smartphone         69.7%    35.1%   12.2%
Total Market                         41.3%    26.6%   10.9%
Worldwide          Desktop PC         -4.1%    -4.3%   -1.0%
Worldwide          Portable PC        -3.4%    0.9%    3.7%
Worldwide          Tablet             78.4%    48.7%   10.6%
Worldwide          Smartphone         46.1%    27.2%   9.8%
Total Market                         29.1%    21.2%   8.5%

Source: IDC's Worldwide Smart Connected Device Tracker Forecast Data, February
28, 2013

* Forecast estimates.

Smart Connected Device Market by Product Category, Shipments, Market Share,
2012-1016 (units in millions)

Product         2012 Unit     2012        2017 Unit      2017        2012—2017
Category      Shipments   Market    Shipments*   Market    Growth*
                              Share                      Share*
Desktop PC    148.4       12.4%     141.0        6.0%      -5.0%
Portable PC   202.0       16.8%     240.9        11.0%     19.3%
Tablet        128.3       10.7%     352.3        16%       174.5%
Smartphone    722.4       60.1%     1,516        67%       109.9%
Total         1,201.1     100.0%    2,250.3      100.0%    87.3%

Source: IDC's Worldwide Smart Connected Device Tracker Forecast Data, February
28, 2013

* Forecast estimates.

In addition to the table above, a graphic showing annual smart connected
device shipments for the 2012-2017 forecast period is available at
The chart is intended for public use in online news articles and social media.
Instructions on how to embed this graphic can be found by viewing this press
release on

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Bob O'Donnell, 650-350-6482
twitter: @bobodtech
Ryan Reith, 650-350-6242
Twitter: @ryanreith
Michael Shirer, 508-935-4200
Twitter: @IDC
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