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Worldwide Smart Connected Device Market Crossed 1 Billion Shipments in 2012, Apple Pulls Near Samsung in Fourth Quarter,



  Worldwide Smart Connected Device Market Crossed 1 Billion Shipments in 2012,
  Apple Pulls Near Samsung in Fourth Quarter, According to IDC

Business Wire

FRAMINGHAM, Mass. -- March 26, 2013

According to the International Data Corporation (IDC) Smart Connected Device
Tracker, worldwide shipments of smart connected devices grew 29.1% year over
year in 2012, crossing 1 billion units shipped with a value of $576.9 billion.
The market expansion was largely driven by 78.4% year-over-year growth in
tablet shipments, which surpassed 128 million in 2012.

Looking specifically at the results for the fourth quarter of 2012 (4Q12),
combined shipments of desktop PCs, notebook PCs, tablets, and smartphones was
nearly 378 million and revenues were more than $168 billion. In terms of
market share, Apple significantly closed the gap with market leader Samsung in
the quarter, as the combination of Apple's iPhone 5 and iPad Mini brought
Apple up to 20.3% unit shipment share versus 21.2% for Samsung. On a revenue
basis for the fourth quarter, Apple continued to dominate with 30.7% share
versus 20.4% share for Samsung.

Going forward, IDC expects that tablet shipments will surpass desktop PCs in
2013 and portable PCs in 2014. In 2013, worldwide desktop PC shipments are
expected to drop by 4.3% and portable PCs to maintain a flat growth of 0.9%.
The tablet market, on the other hand, is expected to reach a new high of 190
million shipment units with year-on-year growth of 48.7% while the smartphone
market is expected to grow 27.2% to 918.5 million units.

From a regional perspective, the smart connected device volume in emerging
markets grew by 41.3% in 2012 with the tablet volume growing by 111.3% and
smartphone volume by 69.7% year over- year. Mature markets, on the other hand,
grew by 15.6% and saw a huge plunge in the PC market in the year 2012. By the
end of year 2017, IDC predicts that the tablet and smartphone markets will
have a huge growth potential in the emerging markets. During this time, tablet
unit shipments are expected to increase by a factor of 3 with a shipment value
of $125 billion dollars while smartphone unit shipments are expected to double
and reach a shipment value of $462 billion dollars. Portable PCs, on the other
hand will show a moderate single-digit growth while desktop PCs are expected
to consistently decline year over year with almost no growth in 2017.

"In emerging markets, consumer spending typically starts with mobile phones
and, in many cases, moves to tablets before PCs," said Megha Saini, Research
Analyst for IDC's Worldwide Smart Connected Device Tracker. "The pressure on
the PC market is significantly increasing and we can see longer replacement
cycles coming into effect very soon and that, too, will put downward pressure
on PC sales."

Looking forward, IDC predicts the worldwide smart connected device space will
continue to surge with shipments surpassing 2.2 billion units and revenues
reaching $814.3 billion in 2017. "Consumers and business buyers are now
starting to see smartphones, tablets, and PCs as a single continuum of
connected devices separated primarily by screen size," added Bob O'Donnell,
IDC Program Vice President for Clients and Displays. "Each of these devices is
primarily used for data applications and different individuals choose
different sets of screen sizes in order to fit their unique needs. These kinds
of developments are creating exciting new opportunities that will continue to
drive the smart connected devices market forward in a positive way."

Smart Connected Device Year-over-Year Growth by Region and Product Category,
2012-2017

Region               Product Category     2012       2013*     2017*
Mature Market        Desktop PC           -4.8%      -5.5%     -2.9%
Mature Market        Portable PC          -8.1%      -3.1%     -1.4%
Mature Market        Tablet               62.8%      41.4%     8.3%
Mature Market        Smartphone           20.6%      15.1%     4.6%
Total Market                              15.6%      13.8%     4.2%
                                                                
Emerging Markets     Desktop PC           -3.8%      -3.5%     0%
Emerging Markets     Portable PC          -0.8%      4.1%      7.1%
Emerging Markets     Tablet               111.3%     60.7%     13.4%
Emerging Markets     Smartphone           69.7%      35.1%     12.2%
Total Market                              41.3%      26.6%     10.9%
                                                                
Worldwide            Desktop PC           -4.1%      -4.3%     -1.0%
Worldwide            Portable PC          -3.4%      0.9%      3.7%
Worldwide            Tablet               78.4%      48.7%     10.6%
Worldwide            Smartphone           46.1%      27.2%     9.8%
Total Market                              29.1%      21.2%     8.5%

Source: IDC's Worldwide Smart Connected Device Tracker Forecast Data, February
28, 2013

* Forecast estimates.

Smart Connected Device Market by Product Category, Shipments, Market Share,
2012-1016 (units in millions)

Product         2012 Unit     2012        2017 Unit      2017        2012—2017
Category        Shipments     Market      Shipments*     Market      Growth*
                              Share                      Share*
Desktop PC      148.4         12.4%       141.0          6.0%        -5.0%
Portable PC     202.0         16.8%       240.9          11.0%       19.3%
Tablet          128.3         10.7%       352.3          16%         174.5%
Smartphone      722.4         60.1%       1,516          67%         109.9%
Total           1,201.1       100.0%      2,250.3        100.0%      87.3%

Source: IDC's Worldwide Smart Connected Device Tracker Forecast Data, February
28, 2013

* Forecast estimates.

In addition to the table above, a graphic showing annual smart connected
device shipments for the 2012-2017 forecast period is available at IDC.com.
The chart is intended for public use in online news articles and social media.
Instructions on how to embed this graphic can be found by viewing this press
release on IDC.com.

About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share,
and forecasts for hundreds of technology markets from more than 100 countries
around the globe. Using proprietary tools and research processes, IDC's
Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker
results are delivered to clients in user-friendly excel deliverables and
on-line query tools. The IDC Tracker Charts app allows users to view data
charts from the most recent IDC Tracker products on their iPhone and iPad.

About IDC
International Data Corporation (IDC) is the premier global provider of market
intelligence, advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community to make
fact-based decisions on technology purchases and business strategy. More than
1,000 IDC analysts provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries. For more than 49
years, IDC has provided strategic insights to help our clients achieve their
key business objectives. IDC is a subsidiary of IDG, the world's leading
technology media, research, and events company. You can learn more about IDC
by visiting www.idc.com.

All product and company names may be trademarks or registered trademarks of
their respective holders.

Contact:

IDC
Bob O'Donnell, 650-350-6482
bodonnell@idc.com
twitter: @bobodtech
or
Ryan Reith, 650-350-6242
rreith@idc.com
Twitter: @ryanreith
or
Michael Shirer, 508-935-4200
press@idc.com
Twitter: @IDC
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