There's No "Sub"stitute ... for Wendy's® New Flatbread Grilled Chicken
- New multi-grain artisan bread sets new standard for baked bread in quick
- Two bold, mouth-watering varieties: Asiago Ranch and Smoky Honey Mustard
DUBLIN, Ohio, March 26, 2013
DUBLIN, Ohio, March 26, 2013 /PRNewswire/ --Wendy's is – once again – shaking
things up in the quick service restaurant (QSR) industry with another bold
innovation, pairing grilled chicken with the bread it deserves – multi-grain
flatbread -- with the launch of Wendy's Flatbread Grilled Chicken sandwiches.
(Logo: http://photos.prnewswire.com/prnh/20121011/CL90991LOGO-a )
"We're redefining the way consumers eat grilled chicken -- with a multi-grain
artisan flatbread that has superior quality and taste," said Craig Bahner,
Wendy's chief marketing officer. "We believe our flatbread is significantly
better than any competitor, and comparable in quality to sit down restaurants.
The flatbread adds flavor, texture and excitement to grilled chicken,
creating a bold, distinctive taste you can't find anywhere else."
The new flatbread sandwiches – in North American restaurants from March 26 to
late May – are offered in two varieties, Asiago Ranch and Smoky Honey Mustard.
Wendy's worked with culinary experts to create the perfect five grain
flatbread, carefully crafted by artisan bakers, including flax seeds, cracked
wheat, rolled oats, millet and sesame seeds. The flatbread is warm and
toasted on the outside, soft and chewy on the inside. And, like all Wendy's
sandwiches, the new Flatbread Grilled Chicken is made to order -- customers
can customize their flatbread sandwich to suit their taste and dietary needs.
"Consumers want new innovative products and Wendy's is delivering by
redefining the idea of baked breads in chicken sandwiches," Bahner said.
"We're offering consumers higher quality and taste at a traditional QSR
Both the Asiago Ranch and Smoky Honey Mustard varieties include a chicken
breast with all-white meat grilled in Wendy's kitchens, topped with a spring
mix featuring nine different types of fresh greens, and hand-sliced tomatoes
that are juicy and full of flavor. The Asiago Ranch also includes Applewood
smoked bacon, natural Asiago cheese, and a dollop of creamy Asiago ranch
sauce. The Smoky Honey Mustard sandwich has a sweet and savory flavor and is
only 370 calories. Both varieties are packed with nutrients like protein,
fiber, potassium, iron, Vitamins A and C (see Fact Sheet for nutrition
"Wendy's Grilled Chicken Flatbread sandwiches are part of our Recipe to Win,"
said Bahner. "This comes in the midst of a comprehensive brand transformation
underway that includes food innovation, as well as bold, new restaurant
designs, contemporary restaurant uniforms, attractive menu boards and
packaging, and an updated Wendy's logo in all advertising and social/digital
"Now That's Better™" Advertising
Wendy's will surround consumers with comprehensive marketing activities,
including national TV advertising, digital and social media activities, a
print campaign, restaurant merchandising, local radio and outdoor billboards.
The television creative features Wendy's "Red" consumer friend who playfully
shares the news that not only is the new flatbread sandwiches unexpected from
QSR restaurants, but they are so tasty that consumers will want to share the
news with everyone they know.
The digital effort takes advantage of the popular food spotting trend.
Beginning April 2nd, customers are encouraged to Tweet a photo of their
Flatbread Grilled Chicken sandwich @wendys Twitter using the hashtag
#twEATfor1K for a chance to win $1,000 that day. For every sandwich photo
Tweeted with #twEATfor1K, customers increase their chances of winning $1,000.
For full promotion details, visit http://www.wendys.com/twEAT.
For the Fact Sheet on nutrition, videos, photos and more information about
Wendy's Flatbread Grilled Chicken sandwiches, visit
About The Wendy's Company
The Wendy's Company is the world's third largest quick-service hamburger
company. The Wendy's system includes more than 6,500 franchise and Company
restaurants in the United States and 27 countries and U.S. territories
worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.
Denny Lynch, 614-764-3553, firstname.lastname@example.org
Christyne Muller, 404-879-9031, email@example.com
SOURCE The Wendy’s Company
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