ORIX Ventures Announces $10 Million Growth Capital Commitment to Serena & Lily

  ORIX Ventures Announces $10 Million Growth Capital Commitment to Serena &

     Funding Supports Growth of Market Leader in Specialty Home Products

Business Wire

PALO ALTO, Calif. -- March 26, 2013

ORIX Ventures announces the closing of a $10 million commitment to Serena &
Lily. The funding will provide additional capital to support the continued
expansion of the Serena & Lily brand.

Located in Sausalito, California and founded in 2003, Serena & Lily is an
aspirational lifestyle brand offering exclusive textiles, furniture and other
home décor products for every room in the house. The funding of Serena & Lily
underscores ORIX Ventures’ ability to focus on growth fundamentals and provide
flexible capital to a wide variety of businesses.

“We are happy to be working with ORIX Ventures on this debt facility,” said
Phil Neri, CFO at Serena & Lily. “Their team understands and supports the
Serena & Lily vision as well as the unique needs of a growing lifestyle brand.
This investment will help us make progress towards our goals for continued
growth and expansion.”

Michael David, managing director at ORIX Ventures, commented, “Serena & Lily
has created a unique brand identity that resonates with discerning customers
seeking inspirational designs. We are delighted to be working with such a
talented team.”

About ORIX Ventures

ORIX Ventures provides customized financial solutions to mid- and late-stage
growth companies with established customers and run-rate revenues of $10
million or greater. ORIX Ventures is capable of leading debt or private equity
transactions with total commitments as high as $50 million. Since its
inception in 2001, ORIX Ventures has invested more than $1 billion across 100
growth companies throughout the U.S. and Canada. For more information on ORIX
Ventures, visit us at www.orixventures.com. ORIX Ventures is a subsidiary of
ORIX USA, a Dallas-based financial conglomerate with more than 1,400 employees
and primary offices in Dallas, New York, Los Angeles, Columbus and
Minneapolis. ORIX USA holds approximately $6 billion of assets and manages an
additional $25 billion. ORIX USA is a wholly owned subsidiary of ORIX
Corporation, a Tokyo-based, publicly owned international financial services
company with operations in 28 countries worldwide. ORIX Corporation is listed
on the Tokyo (8591) and New York Stock Exchanges (IX). For more information on
ORIX USA, please visit www.orix.com.

Please contact any of our ORIX Ventures’ offices
(http://orixventures.com/contact/) to discuss your company’s vision.

Follow us on Twitter: @orixventures

About Serena & Lily

Serena & Lily is an aspirational lifestyle brand that offers unique home décor
and inspiration for every room in the house. Based in Sausalito, Calif., the
company originated in October 2003 when Serena Dugan and Lily Kanter met and
shared a desire for sophisticated options in nursery design. Eight months
later, they released their first collection of nursery bedding with Serena’s
original textile designs, offering consumers fresh and unexpected looks for
the nursery. The company has since evolved into a leading lifestyle brand,
offering its unique California-fresh style in many different categories,
including bedding, furniture, rugs, windows, lighting, décor, gifts, bath,
outdoor, paint, and fabric by the yard. In 2012, the company introduced its
online Art Collection with original artwork from near and far. Launched in
2013, the KIDSHOP catalog is for infants and bigger kids alike, and features
all the pattern, color and signature style that the Serena & Lily brand is
known for. To shop the site, or for more information, please visit


C. Pharr & Company for ORIX Ventures
Shelby Sabin Menczer, 972-931-7576 x 353
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