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Melco Crown Entertainment Announces Appointment of Dato' Kevin Sim as Chief Operating Officer of Melco Crown Philippines



Melco Crown Entertainment Announces Appointment of Dato' Kevin Sim as Chief
Operating Officer of Melco Crown Philippines

MANILA, Philippines, March 26, 2013 (GLOBE NEWSWIRE) -- Melco Crown
Entertainment Limited ("Melco Crown Entertainment" or the "Company")
(SEHK:6883) (Nasdaq:MPEL), a developer and owner of casino gaming and
entertainment resort facilities in Asia, today announced the appointment of
industry veteran Dato' Kevin Sim as the Chief Operating Officer of its
subsidiary, Melco Crown (Philippines) Resorts Corporation ("Melco Crown
Philippines"), a company listed on the Philippine Stock Exchange. Dato' Sim
will oversee the operations of the Company's integrated resort development in
Entertainment City, Manila.

Dato' Sim will join Melco Crown Philippines on April 29, 2013, following his
departure from Genting Malaysia Berhad where he serves as the Executive Vice
President for Genting Highlands Resort, in charge of all aspects of operations
including the Casino, Hotels and various other operating divisions. Prior to
this role, he was Senior Vice President of Casino Operations, Vice President
of Slots, and Vice President of Finance. Dato' Sim was also instrumental in
starting the Business Intelligence Unit where data mining is used extensively
to drive various Customer Relationship Management initiatives of Genting.

Mr. Lawrence Ho, Co-Chairman and Chief Executive Officer of Melco Crown
Entertainment, commented, "Our integrated resort development in Manila marks
the Company's first development opportunity outside of Macau, and we look
forward to delivering not only a world-class gaming experience to the
Philippines, but also bringing our unique brand of leisure and entertainment
to a new and exciting market.

"As the only operator in Manila with exposure to Macau, we have a unique and
significant competitive advantage as it relates to access to potential Chinese
and broader Asian customers via our extensive database. Dato' Sim's experience
and passion in driving success through business intelligence and customer
relationship management will be instrumental in customer acquisition and
profitability management. I am confident that Dato' Sim's extensive experience
and familiarization with the Asian gaming market, including his vast
experience in data-based strategy and analytics, will be an integral part of
the success of our project in Manila."

Prior to working at Genting Malaysia Berhad, Dato' Sim was the Vice President
of Finance for Naga Resorts, a casino operator in Cambodia. Dato' Sim is a
qualified Chartered Accountant and a Member of the Institute of Chartered
Accounts in England and Wales (ICAEW). He graduated from the University of
London with BSc(Hons) Mathematics and began his career as an auditor with
various Chartered Accountant firms in England and later with Coopers & Lybrand
in Malaysia.

Melco Crown Entertainment is currently developing an integrated resort in
Entertainment City, Manila which, upon completion by mid-2014, will include
mass market and VIP gaming facilities, five-star luxury hotels and specialty
restaurants and bars. The resort will also include other notable amenities
including Manila's first branded Family Entertainment Center, a live
performance central lounge inside the casino and a night club in the Fortune
Egg, an architecturally-unique attraction which is expected to become an
iconic landmark in the Manila Bay area.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. The Company may also make written or oral
forward-looking statements in its periodic reports to the U.S. Securities and
Exchange Commission (the "SEC"), in its annual report to shareholders, in
press releases and other written materials and in oral statements made by its
officers, directors or employees to third parties. Statements that are not
historical facts, including statements about the Company's beliefs and
expectations, are forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties, and a number of factors could cause
actual results to differ materially from those contained in any
forward-looking statement. These factors include, but are not limited to, (i)
growth of the gaming market and visitation in Macau, (ii) capital and credit
market volatility, (iii) local and global economic conditions, (iv) our
anticipated growth strategies, and (v) our future business development,
results of operations and financial condition. In some cases, forward-looking
statements can be identified by words or phrases such as "may", "will",
"expect", "anticipate", "target", "aim", "estimate", "intend", "plan",
"believe", "potential", "continue", "is/are likely to" or other similar
expressions. Further information regarding these and other risks,
uncertainties or factors is included in the Company's filings with the SEC.
All information provided in this announcement is as of the date of this
release, and the Company undertakes no duty to update such information, except
as required under applicable law.

About Melco Crown Entertainment Limited

Melco Crown Entertainment, with its shares listed on the Main Board of The
Stock Exchange of Hong Kong Limited (the "Hong Kong Stock Exchange")
(SEHK:6883) and its American depositary shares listed on the NASDAQ Global
Select Market (Nasdaq:MPEL), is a developer, owner and through a Macau
subsidiary which holds a gaming sub-concession, an operator of casino gaming
and entertainment casino resort facilities in Asia. Melco Crown Entertainment
currently operates Altira Macau (www.altiramacau.com), a casino hotel located
at Taipa, Macau and City of Dreams (www.cityofdreamsmacau.com), an integrated
urban casino resort located in Cotai, Macau. Melco Crown Entertainment's
business also includes the Mocha Clubs (www.mochaclubs.com), which comprise
the largest non-casino based operations of electronic gaming machines in
Macau. The Company is also developing the planned Studio City Project, a
cinematically-themed integrated entertainment, retail and gaming resort in
Cotai, Macau. In the Philippines, MCE Leisure (Philippines) Corporation, a
subsidiary of Melco Crown Entertainment, has been cooperating with SM Group's
Belle Corporation to develop and operate a casino, hotel, retail and
entertainment integrated resort in the Entertainment City complex in Manila.
For more information about Melco Crown Entertainment, please visit
www.melco-crown.com.

Melco Crown Entertainment has strong support from both of its major
shareholders, Melco International Development Limited ("Melco") and Crown
Limited ("Crown"). Melco is a listed company on the Hong Kong Stock Exchange
and is substantially owned and led by Mr. Lawrence Ho, who is Co-Chairman, an
Executive Director and the CEO of Melco Crown Entertainment. Crown is a top-50
company listed on the Australian Securities Exchange and led by Executive
Chairman Mr. James Packer, who is also Co-Chairman and a Non-executive
Director of Melco Crown Entertainment.

Investment Community, please contact
Ross Dunwoody
Vice President, Investor Relations
Tel: +853 8868 7575 / +852 2598 3689
Email: rossdunwoody@melco-crown.com
 
 
For media enquiry, please contact
Maggie Ma
Head of Corporate Communications
Tel: +853 8868 3767 / +852 3151 3767
Email: maggiema@melco-crown.com
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