The Advertising Research Foundation Announces David Ogilvy Awards and Great Mind Awards Both Prizes Celebrate Excellence in Advertising Research P&G Takes Home Gold For Olympic Effort; Media6Degrees Named “Great Mind Innovation” Winner Re:think 2013 Business Wire NEW YORK -- March 25, 2013 The Advertising Research Foundation held its two most prestigious awards ceremonies, the ARF David Ogilvy Awards and the ARF Great Mind Awards, at last week’s Re:think 2013, the nation's leading advertising research conference. The ARF David Ogilvy Awards, named for advertising legend David Ogilvy, honor the critical role of consumer research in creating successful marketing campaigns. The ARF Great Mind Awards pay tribute to the past year’s most innovative, successful and promising advertising research programs. The 2013 ARF Grand Ogilvy Award was handed to Procter & Gamble for its “Thank You Mom” campaign in support of its London 2012 Olympics sponsorship. The campaign was designed to unite P&G and its brands behind the global Olympic sponsorship—the biggest initiative in the company’s history—with a heartwarming message. The Ogilvy Grand Award for Research Achievement was won by ConAgra Foods for its Slim Jim “Man Medicine” campaign. The program introduced consumers to the Slim Jim Center for Spice Loss, and succeeded in attracting an older audience, while still delivering the irreverent humor that a much younger audience expects from the brand. The award for Research Innovation was given to The Clorox Company for its “Stronger Stand Against Waste” campaign for Glad. The campaign focused on trash bags’ impact on the environment and the difference that just one person’s actions can make. “The ARF Ogilvy Awards celebrate David Ogilvy’s spirited advocacy of research making good advertising better, and recognizing the role of consumer research in creating successful advertising. All of this year’s winners embody the spirit of creativity and innovation, which was exemplified by the great advertiser for which this prestigious award is named,” said Bob Barocci, CEO of the ARF. “We are thrilled to honor such inspirational advertising excellence.” The list of all the 2013 Ogilvy Awards can be found here: http://www.thearf.org/ogilvy-13.php The ARF Great Mind Awards honor research innovation, rising research stars, outstanding ARF member contributions, quality in research, and lifetime achievement within the industry. This year’s winners were chosen from more than 200 entries. John Dimling, chairman of Nielsen Media Research and chairman, board of directors of Net Ratings, Inc., received the Lifetime Achievement Award, along with Bob Barocci, who is retiring this year as CEO of the ARF. The Grand Winner of the Great Mind Innovation award was Claudia Perlich, Media6Degrees. The Grand Winner of the Quality in Research Award was The Palmerston Group and Cole & Weber United for its campaign, Project Butterfly: Escaping the Net. The ARF’s Journal of Advertising Research publishes approximately 50 papers annually, from which it selected two winners of its “Best Paper” award: “How Validation Can Trump Digital Waste and Generate Value across the Digital Advertising Ecosystem,” authored by Linda Boland Abraham, Anne Hunter, and Andrea Vollman, all of comScore, Inc.; and “Sending Viral Content: How the Quality of a Viral Message Drives the Diffusion of Online Videos,” authored by Yuping Liu-Tompkins, Old Dominion University. The Grand Winner of the GfK Next Generation Award was Aurora University for its research project, “Exploring Uncharted Territories: Addressing the Emerging Hispanic Market.” The President’s Award winners were: Crystal Barnes, Nielsen; Kelle Coleman, Nielsen; Justine Faeth, ESPN; Lauren George, CBS; Tamara Hood, Viacom Media Networks; Leah McTiernan, Ipsos; Frances Quattrocki, comScore, Inc.; Kyle Rondeau, Arbitron, Inc.; Becarren Schultz, Ameritest; Nicole Tomei Zwolinski, GfK; Kelly Weikes, Millward Brown; and Jill Wiltfong, Ipsos. The ARF also recognizes the next generation of promising researchers through its Rising Star award. This year’s grand winner was Jenny Vandehey of SMG. The organization honored four members for helping maintain the balance and integrity of the ARF community. This year’s ARF Member Ambassadors of the Year are Gian Fulgoni (comScore, Inc.), Christian Kugel (AOL), John LaRocca (dunnhumbyUSA), and Tjun Wong (Shire). The list of all the 2013 Great Mind Awards is here: http://www.thearf.org/great-mind-13.php About the Advertising Research Foundation (ARF): Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org Contact: The Advertising Research Foundation Frank Tortorici, 908-233-6888
The Advertising Research Foundation Announces David Ogilvy Awards and Great Mind Awards
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