Chrysler Group LLC is the Fastest Growing Manufacturer in California for
Second Consecutive Year
IRVINE, Calif., March 25, 2013
IRVINE, Calif., March 25, 2013 /PRNewswire/ --
oChrysler Group's retail sales increased 50 percent in 2012 compared with
sales in 2011; Fastest-growing manufacturer in the state
oFIAT brand retail sales were up 254 percent in 2012 versus 2011;
Fastest-growing brand in the state
oRam Truck brand retail sales were up 47 percent in 2012 compared with
sales in 2011
oChrysler brand retail sales increased 43 percent in 2012 versus sales in
the prior year
oDodge brand retail sales grew 37 percent in 2012 compared with sales in
oJeep® brand retail sales were up 38 percent in 2012 versus sales in 2011
oChrysler Group retail share increased to 5.8 percent in 2012, up 0.9
percentage points from 2011
Chrysler Group LLC's continued focus on the California market is paying
dividends as it was the fastest-growing manufacturer in the state in 2012 with
retail sales up 50 percent.
Chrysler Group volume increased 50 percent to 77,266 registrations in
California in 2012, up from 51,517 registrations in 2011. In comparison,
industry sales in California last year grew by only 26 percent.
Since opening its California Business Center here in 2011, retail
registrations have shot up 137 percent, according to Experian Automotive Data,
from 32,601 to 77,266. Chrysler Group's share of the California market, based
on retail registrations, has grown to 5.8 percent, up 2.3 percentage points
from a 3.5 percent share in 2010.
"Looking back on 2012, we were the fastest-growing manufacturer in the state
of California and also one of the fastest-growing automakers in the country,"
said Reid Bigland, Head of U.S. Sales, Chrysler Group LLC. "Seven of our
vehicles recorded their best ever annual sales in 2012 demonstrating how the
quality, design and fuel efficiency of our product line up continues to
resonate with consumers."
By focusing almost exclusively on one of the most important car markets in the
world, Chrysler Group's California Business Center has been able to sustain
the momentum started in 2011.
Several factors have contributed to this:
oCalifornia-inspired models like the S model vehicles from the Chrysler
brand and the Altitude models from the Jeep® brand have strongly appealed
oFuel-efficient models like the Dodge Dart, Fiat 500 and Ram 1500 with the
8-speed transmission are being noticed
oCalifornia creative and advertising connect Chrysler Group's varied brands
and models to the unique consumer in California. Whether it is using a Ram
pickup truck to get to the beach and mountains for surfing and skiing on
the same day or taking in many of California's unique outdoor venues in a
Jeep Grand Cherokee, Chrysler Group communicates that it has a brand and
model to fit the consumer's lifestyle
Chrysler Group is not resting and looks forward to a strong 2013. The Dodge
Dart is now the highest-volume model in the Dodge brand lineup in the state,
and a California Special Edition package is due to hit dealer showrooms later
An all-new Jeep Cherokee returns this fall and will compete in California's
third-largest segment, the mid-size SUV segment. The FIAT brand is adding the
Fiat 500 Abarth Cabrio, the Fiat 500e and the larger Fiat 500L. The Jeep brand
just refreshed the award-winning Grand Cherokee adding a diesel version,
refreshed Heavy Duty Ram pickup trucks arrive later this year and the SRT
Viper returns this year as well.
"We had a strong year in 2012, as the California consumer continued to respond
to our new and refreshed products," said Jason Stoicevich, Director of the
California Business Center. "A combination of California-inspired models,
unique California advertising, new dealers, healthier dealers and new
fuel-efficient models like the 41 mpg Dodge Dart have really resonated with
consumers in the Golden State."
SOURCE Chrysler Group LLC
Contact: Scott Brown, (877) 433-9378 (office), (310) 781-0401 (cell),
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