Kmart® Celebrates 30 Years of Fundraising for March of Dimes®
Retailer attributes #1 supporter status to dedication of associates,
customers, SHOP YOUR WAY REWARDS? Members
HOFFMAN ESTATES, Ill., March 25, 2013
HOFFMAN ESTATES, Ill., March 25, 2013 /PRNewswire/ -- Kmart has launched its
30^th annual fundraising campaign to benefit the March of Dimes. Kmart, the
number one corporate supporter of the March of Dimes Foundation, with nearly
$8 million raised in 2012, attributes its success to its associates, SHOP YOUR
WAY REWARDS Members, and customers. Donors can contribute in-store at any
Kmart and online via a link at kmart.com/marchofdimes. Members are also
encouraged to follow the new SHOP YOUR WAY March of Dimes page at
This year marks a pair of noteworthy philanthropic milestones as Kmart
celebrates 30 years of giving the same year that March of Dimes observes its
75^th anniversary as one of the nation's most effectual nonprofit healthcare
"For three decades Kmart has been committed to March for Babies and improving
children's health and wellness," said Ron Boire, executive vice president,
chief merchandising officer and president, Sears and Kmart Formats.
"Year-after-year, our associates, SHOP YOUR WAY REWARDS Members, and customers
embrace the driving principle on which the March of Dimes was founded - many
people giving a little can make a huge impact."
Since 1983, Kmart has raised more than $106 million dollars for the March of
Dimes – one of the most significant fundraising achievements by a company for
a singular cause. In fact, during the time it took to raise $106 million
dollars, more than 100 million babies were born in the United States.
Donations are being accepted now through June 22, 2013, with 100 percent of
funds raised benefitting the March of Dimes. Over 30 years, these funds have
helped March of Dimes:
oProvide the best information on healthy pregnancy and delivery
oAdvocate for better healthcare coverage for the most vulnerable
oFight for better newborn screening standards in every state
oHelp moms to overcome substance abuse with community outreach programs
oIncrease access to prenatal care with mobile clinics and transportation to
oEducate generations of parents on the value of vaccination
"Without the support of a partner such as Kmart we would be unable to continue
our mission of providing top care and research for moms and babies," says Dr.
Jennifer L. Howse, president of the March of Dimes. "We look forward to
continuing this momentous relationship."
Kmart also marks its 21^st year as a national sponsor for the annualMarch for
Babies^® walks, which will take place this spring in more than 750 communities
across the country. This year, March of Dimes anticipates that 7 million
people will participate in the walks to raise money and awareness to give hope
to the more than half a million babies born too soon each year. Since 1970,
the March for Babies has raised more than $2 billion to benefit all babies.
The March of Dimes is the leading nonprofit health organization that champions
the needs of moms and babies in local communities and across the nation. They
funded the research that led to the prevention of polio and they've defended
the health of babies ever since. From promoting folic acid to fighting for
lifesaving newborn screening, March of Dimes continues to do all it can to
make sure every baby is born healthy.
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:SHLD),
is a mass merchandising company and part of SHOP YOUR WAY, a social shopping
experience where members have the ability to earn points and receive benefits
across a wide variety of physical and digital formats
throughShopYourWay.com.Kmart offers customers quality products through a
portfolio of exclusive brands that include Sofia bySofia Vergara,Jaclyn
Smith,Joe Boxer, Route 66 and Smart Sense. For more information visit the
company's website atwww.kmart.com| Sears Holdings Corporation website at
http://www.searsholdings.com/ | Facebook:www.facebook.com/kmart.
About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and
baby health. With chapters nationwide, the March of Dimes works to improve the
health of babies by preventing birth defects, premature birth and infant
mortality. For the latest resources and information, visit marchofdimes.com or
nacersano.org. Find us on Facebook and follow us on Twitter.
Brian Hanover Danny Cohn
Sears Holdings Zeno Group
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