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Net Element Expands its Mobile Payments Business to 39 More Countries



  Net Element Expands its Mobile Payments Business to 39 More Countries

  As part of its international expansion strategy, Net Element expands TOT’s
  mobile connectivity reach for mobile messaging and mobile payments across
                        additional emerging countries

Business Wire

MIAMI -- March 25, 2013

Net Element International (NASDAQ: NETE), a technology-driven group
specializing in electronic commerce and mobile payment processing, announced
today that it has entered into an Agreement with NTH AG (“NTH Group”), which
broadens the reach of TOT Money’s (“TOT”) mobile messaging and mobile payments
operations to additional emerging countries. TOT’s mobile messaging and mobile
payments services are now available to customers and content providers across
39 countries.

The global proliferation of mobile networks and phones has created an
opportunity for TOT to make mobile transactions cost effective and to provide
a wide range of transactional services in emerging countries. Leading research
estimates the value of mobile money transactions by 2015 to exceed $215
billion. (Source: Berg Insight)

“Mobile payments have arrived and are without question disrupting the way
commerce is done globally,” said Net Element International Chairman Kenges
Rakishev. “Our strategy involves the expansion of TOT’s mobile messaging and
mobile payments operations across emerging markets. We look forward to
collaborating closely with NTH Group and leveraging their global connectivity
infrastructure to expand beyond our currently served markets.”

NTH Group is a leading AISP (Application and Infrastructure Service Provider)
in European markets for interactive telecom and media services with an
extensive coverage map with premium mobile and voice connectivity in more than
70 countries worldwide.

“NTH Group’s proven expertise and strong connectivity coverage in emerging
countries made our decision to partner with them to expand our offering across
additional countries an easy one,” said Tim Greenfield, president of mobile
commerce & payment processing of Net Element International. “We’re excited to
offer our clients and distribution partners the opportunity to leverage NTH
Group’s coverage spanning 70 plus countries as a way to maximize their
monetization opportunities, expand customer reach and ultimately increase
their revenue streams.”

Earlier this month, Net Element International announced its proposed
acquisition of Unified Payments, an award winning provider of payment
processing services recognized by Inc. Magazine as the Fastest-Growing Private
Company in the U.S. in 2012. This acquisition is expected to position and
diversify Net Element International’s TOT Money business and expand its global
presence in the payments market. When the acquisition has been completed, Net
Element International plans to aggressively begin deploying Unified Payments’
products and services in Russia and other emerging markets, while Unified
Payments provides a strong foundation of recurring revenues in the U.S.

About Net Element International (NASDAQ: NETE)

Net Element International (NASDAQ: NETE) is a global technology-driven group
specializing in electronic commerce and mobile payments. The company owns and
operates a mobile payments company, TOT Money, as well as several popular
content monetization verticals. Together with its subsidiaries, Net Element
International enables ecommerce and content-management companies to monetize
their assets in ecommerce and mobile commerce environments. Its global
development centers and high-level business relationships in the United
States, Russia and Commonwealth of Independent States strategically position
the company for continued growth. The company has U.S. headquarters in Miami
and international headquarters in Moscow. More information is available at
www.netelement.com

About NTH Group

NTH Group is a leading European AISP (Application and Infrastructure Service
Provider) for media and telecom services. Main activities include development,
provision, operation and maintenance of platforms, solutions and services
based on SMS, MMS, Voice, Internet and Media broadcast technologies. NTH Group
provides premium voice and mobile connectivity in more than 70 countries
worldwide. Our product range includes numerous in-house developed tools,
applications and platforms for state-of-the-art services. NTH Group works in
our own development, operation and content centers to develop innovative
solutions for our customers and partners, integrate content and ensure that
processes run smoothly 24 hours, 365 days a year. With headquarters in
Switzerland and 11 subsidiaries worldwide, NTH Group today employs more than
250 specialists. More information is available at www.nth.ch

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Any statements contained in this
press release that are not statements of historical fact may be deemed
forward-looking statements. Words such as “possible,” “potential,” “proposed,”
“will,” “may,” “could,” “should,” “expect,” “expected,” “contemplated,”
“plans,” “project,” “intend,” “anticipate,” “believe,” “estimate,” “predict,”
“potential,” “continue,” and similar expressions are intended to identify such
forward-looking statements. These forward-looking statements include, without
limitation, the extent to which Net Element International's agreement with NTH
Group broadens TOT Money’s mobile messaging and mobile payments business to
additional emerging countries; Net Element International’s plans, intentions
and expectations with respect to the proposed acquisition of Unified Payments;
the extent to which the proposed acquisition of Unified Payments diversifies
Net Element International’s TOT Money business and/or expands its presence in
the payment processing market; and the extent that Unified Payments’ business
provides recurring revenues in the United States to Net Element International
following the closing of the proposed acquisition. All forward-looking
statements involve significant risks and uncertainties that could cause actual
results to differ materially from those expressed or implied in the
forward-looking statements, many of which are generally outside the control of
Net Element International and are difficult to predict. Examples of such risks
and uncertainties include, but are not limited to: (i) Net Element
International's agreement with NTH Group may not have a material positive
impact (or may not have a positive impact at all) on Net Element
International's future business, operations and results of operations; (ii)
risks and uncertainties related to expanding operations into foreign countries
and other jurisdictions where Net Element International has no significant
prior experience; (iii) the failure of Net Element International for any
reason to enter into an acquisition agreement for the acquisition of Unified
Payments; (iv) if such an acquisition agreement is entered into, the failure
of the proposed acquisition to close for any reason; (v) the impact of the
proposed acquisition of Unified Payments on the markets for Net Element
International’s and its subsidiaries’ products and services and on the markets
for Unified Payments’ products and services; (vi) the employees of Net Element
International and Unified Payments not being integrated successfully; (vii)
operating costs and business disruption following the proposed acquisition of
Unified Payments, including adverse effects on employee retention and on Net
Element International’s and/or Unified Payments’ business relationships with
third parties; (viii) adverse effects on the financial condition of Net
Element International following the proposed acquisition as a result of the
assumption of indebtedness of United Payments; (ix) adverse changes in the
performance of the business of Unified Payments; (x) the future performance of
Net Element International following the closing of its proposed acquisition of
Unified Payments; and (xi) local, industry and general business and economic
conditions. Additional factors that could cause actual results to differ
materially from those expressed or implied in the forward-looking statements
can be found in the current report, as amended, on Form 8-K/A filed with the
Securities and Exchange Commission (the “SEC”) on November 19, 2012
(including, without limitation, the information incorporated by reference
therein from the Definitive Joint Proxy Statement and Prospectus, dated
September 4, 2012, filed with the SEC on September 5, 2012), the most recent
annual report on Form 10-K and the subsequently filed quarterly reports on
Form 10-Q and current reports on Form 8-K filed by Net Element International
with the SEC. Net Element International anticipates that subsequent events and
developments may cause its plans, intentions and expectations to change. Net
Element International assumes no obligation, and it specifically disclaims any
intention or obligation, to update any forward-looking statements, whether as
a result of new information, future events or otherwise, except as expressly
required by law.

Contact:

Net Element
Dan Bruck, 305-507-8808
mediarelations@netelement.com
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