First SAP Integrated Report Demonstrates Commitment to Sustainable Value Creation

   First SAP Integrated Report Demonstrates Commitment to Sustainable Value
                                   Creation

SAP Highlights Connections Between Financial and Non-Financial Performance
Indicators; Reaches Its Next Milestone on the Journey to a More Sustainable
Strategy

PR Newswire

WALLDORF, Germany, March 25, 2013

WALLDORF, Germany, March 25, 2013 /PRNewswire/ --SAP AG (NYSE: SAP) today
announced its first integrated report, which brings together the information
usually shared in an annual report with the information normally contained in
a sustainability report. Combining these reports into a single online document
allows SAP to highlight the connections between the company's financial and
non-financial performance. The integrated report is a milestone in the
company's journey from having a "sustainability strategy" to making its
corporate strategy more sustainable.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

The world is experiencing dramatic shifts in economy, technology, society and
the environment. Organizations are struggling to fully understand the short
and long-term business impact of those changes. To help its customers
effectively do this, SAP has made a commitment to develop innovative
technology solutions that help the world run better and improve people's
lives. In doing so, SAP helps companies take a more holistic approach to
performance and customer success. SAP is working to reframe how it — and its
customers — approach problems and create solutions that move beyond improving
efficiency, and support transformational change.

As such, an integrated report both facilitates and reflects this new way of
thinking about value creation. SAP assesses its performance through four
company-wide objectives that balance financial and non-financial measures:
revenue growth, margin expansion, customer satisfaction and employee
engagement. Many of SAP's non-financial performance indicators impact those
objectives. The integrated approach to reporting allows the company to
highlight the dependencies between financial and non-financial performance
more easily.

One example of a holistic approach to value is the impact of a ride-sharing
application that SAP developed to be used internally by employees. Within just
one year, SAP employees in Germany generated more than 22,500 carpools,
avoided more than 500,000 kilometers of driving, created an additional 1,400
days of networking and saved 47 tons of greenhouse gas emissions. SAP has
estimated the value through cost savings in company fleet and travel,
networking and emission reduction generated by the solution during the first
year at EUR2.3 million.

"Our integrated approach shows that the business landscape has changed, and
the information needed to evaluate performance must change with it," said
Werner Brandt, chief financial officer and member of the Executive Board of
SAP AG. "Considering our past financial results and our financial outlook
alone does not adequately capture our ability to respond to today's challenges
or demonstrate how we create value. Our future success depends on a holistic
approach which helps us — and our customers — navigate the social,
environmental and economic contexts in which we operate."

"The lack of stability demonstrated by the financial crisis, allied to the
need for more sustainable practices, has led to a crisis of confidence by
investors of business," said Paul Druckman, chief executive officer,
International Integrated Reporting Council. "These events show we need a
wider, more complete picture of corporate performance, rather than only the
financials, focused on an organizations strategy, prospects, governance and
value creation. SAP is one of the leading members of our Pilot Programme that
has made substantial progress in their journey to drive truly integrated
thinking in their decision-making process at the highest levels."

For more information, visitwww.SAPIntegratedReport.comand theSAP Newsroom.
Follow SAP on Twitter at@sapnewsand@sustainableSAP, and join the
conversation with the hashtag #sapintegrated.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 232,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as "anticipate," "believe,"
"estimate," "expect," "forecast," "intend," "may," "plan," "project,"
"predict," "should" and "will" and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations. The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.

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For more information, press only:
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SOURCE SAP AG

Website: http://www.sap.com
Website: http://www.sapintegratedreport.com
 
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