comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet

  comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver
           Unified View of Desktop, Smartphone and Tablet Audiences

Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore
Mobile Metrix®, Providing Critical Component of Multi-Platform Audience
Reporting

PR Newswire

RESTON, Va., March 25, 2013

RESTON, Va., March 25, 2013 /PRNewswire/ --comScore, Inc. (NASDAQ: SCOR), a
leader in measuring the digital world, today announced the official U.S.
launch of Media Metrix® Multi-Platform, the next generation of digital
audience measurement and media planning. Building on Media Metrix®, Mobile
Metrix® and Video Metrix® from comScore's Audience Analytics suite, this
first-of-its-kind product – originally released to clients in Beta with
September 2012 data – offers unduplicated accounting of audience size and
demographics that reflects today's multi-platform digital media environment.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

"We are excited to formally introduce Media Metrix Multi-Platform, a
revolutionary development that combines comScore's flagship products to
accurately account for unduplicated audiences across the desktop, smartphone
and tablet platforms," said Jeff Hackett, executive vice president of
comScore. "This unified view of digital audiences not only establishes a new
measurement standard for the industry, but also has the potential to unlock
insights that can deliver substantial, currently unrealized value to our
publisher, advertiser and agency clients."

To learn more about Media Metrix Multi-Platform, click here:
www.comscore.com/multiplatform. Those interested in requesting a live product
demonstration can click here:

www.comscore.com/layout/set/popup/Request/Demos/MMX_Multi-Platform_Demo_Request

Multi-Platform Reporting Drives Value for Marketers and Media Companies

Media Metrix Multi-Platform provides unduplicated audience reporting across
the various media platforms, in addition to different content delivery
vehicles, whether those are websites, videos or apps. The synthesis of these
platforms and content assets delivers new value to the digital media ecosystem
in the following ways:

  oFacilitating Content Monetization - Publishers and media companies can now
    get credit for their entire unduplicated audiences across computers,
    smartphones and tablets – including the incremental audiences reached only
    via mobile platforms. Demonstrating the reach and value of these audiences
    to advertisers helps facilitate the monetization of mobile channels.
  oImproving Content & Marketing Strategies – Understanding demographic
    differences between audiences across channels can help publishers and
    media companies devise acquisition strategies and develop content that
    better engages their different audiences.
  oEnhancing Media Planning Efficiency – Independent media platform reporting
    in addition to synthesized, unduplicated views of audiences enables media
    planners to optimize audience reach and frequency both within and across
    channels. The full palette of media platforms offers more options to
    maximize efficiency.
  oReaching High-Value or Difficult-to-Reach Demographics – Smartphones and
    tablets can be more efficient at reaching high-value demographic targets,
    such as younger males and upper-income audiences. The availability of
    multi-platform audience reporting provides data that supports more
    efficient ways of reaching these important demographic segments.
  oUnderstanding Media Usage Trends – Publishers, media companies and
    marketers all need to understand how the consumer media mix is changing
    over time as a result of the continued adoption of mobile platforms. By
    illuminating the shifting dynamics, particularly within different segments
    of consumers, businesses can respond to their customers' changing needs
    and better plan for the future.

The Top 50 Digital Media Property Ranking: A New View of the Digital World

Multi-platform audience measurement immediately changes the established view
of the digital landscape, with media properties' audience sizes increasing, in
addition to changes occurring within content category rankings. The average
property within the Top 100 increased its audience size by an average of 38
percent, and 19 of those properties had incremental mobile (i.e. smartphone
and tablet) audiences that extended the reach of their desktop audiences by at
least 50 percent. The properties with the greatest incremental percentage
gains from mobile were Groupon (223 percent), Zynga (211 percent) and Pandora
(183 percent).



Media Metrix Multi-Platform Top 50 Properties

February 2013

Total U.S. (Age 18+ on iOS & Android platforms for Mobile)

Source: comScore Media Metrix Multi-Platform
                     Unique Visitors/Viewers (000)
                     Total                                    Mobile Audience
                     Digital    Desktop* Mobile** Mobile-Only Incremental % to
                     Population                               Desktop
   Total Internet :  235,855    221,379  127,106  14,475      7%
   Total Audience
1  Google Sites      228,084    196,782  107,604  31,302      16%
2  Yahoo! Sites      210,603    186,596  88,876   24,007      13%
3  Microsoft Sites   175,902    166,346  48,867   9,556       6%
4  Facebook          174,800    145,306  99,698   29,494      20%
5  Amazon Sites      147,031    115,363  74,122   31,668      27%
6  AOL, Inc.         130,619    115,202  54,010   15,417      13%
7  Glam Media        126,117    104,517  48,016   21,600      21%
8  Apple Inc.        115,920    75,358   62,104   40,562      54%
9  Wikimedia         109,523    85,856   49,296   23,667      28%
   Foundation Sites
10 CBS Interactive   100,772    85,783   34,029   14,989      17%
11 Turner Digital    98,311     81,501   38,424   16,810      21%
12 Demand Media      97,250     78,512   35,800   18,738      24%
13 eBay              84,677     65,764   41,355   18,913      29%
14 About             83,743     64,782   30,000   18,962      29%
15 Ask Network       81,430     69,355   20,933   12,075      17%
16 Comcast           81,275     67,183   32,193   14,092      21%
   NBCUniversal
17 Viacom Digital    79,966     70,446   20,194   9,520       14%
18 The Weather       76,642     56,120   37,368   20,522      37%
   Company
19 Pandora.com       65,142     23,035   51,977   42,107      183%
20 Gannett Sites     63,055     47,611   27,023   15,445      32%
21 Answers.com Sites 60,861     47,738   17,832   13,123      27%
22 VEVO              58,010     55,953   4,586    2,057       4%
23 Yelp.com          55,641     36,775   27,569   18,866      51%
24 Twitter.com       55,540     35,963   31,372   19,577      54%
25 craigslist, inc.  55,520     46,380   18,839   9,140       20%
26 Adobe Sites       54,840     40,984   19,810   13,856      34%
27 Federated Media   54,607     39,577   24,297   15,030      38%
   Publishing
28 Hearst            54,498     41,514   20,967   12,984      31%
   Corporation
29 Linkedin          54,071     45,699   14,978   8,371       18%
30 Wal-Mart          52,857     38,854   22,397   14,004      36%
31 WebMD Health      50,841     32,641   27,614   18,200      56%
32 NDN               46,262     46,260   N/A      N/A         N/A
33 Meredith Women's  45,533     32,253   19,771   13,280      41%
   Network
34 ESPN              44,759     30,348   27,735   14,411      47%
35 Tribune           44,618     32,991   17,982   11,627      35%
   Interactive
36 New York Times    44,206     33,175   19,869   11,031      33%
   Digital
37 YP Local Media    43,191     30,112   17,539   13,079      43%
   Network
38 Pinterest.com     41,210     26,972   22,994   14,238      53%
39 Disney Online     39,551     27,621   18,022   11,930      43%
40 Netflix.com       38,987     29,205   21,480   9,782       33%
41 Everyday Health   38,720     27,143   16,141   11,577      43%
42 Intuit            38,029     29,091   15,105   8,938       31%
43 Discovery Digital 37,590     30,504   10,622   7,085       23%
   Media Sites
44 Zynga             37,459     12,051   29,936   25,408      211%
45 Fox News Digital  37,340     29,829   15,276   7,512       25%
   Network
46 Scripps Networks  37,050     26,514   15,469   10,536      40%
   Interactive Inc.
47 Groupon           36,924     11,421   28,722   25,503      223%
48 Wordpress.com     36,846     27,964   11,976   8,882       32%
49 Target            36,061     23,043   18,028   13,018      56%
   Corporation
50 Time Warner       35,142     25,729   13,693   9,413       37%
   (Excl. Turner/WB)

*Note: Desktop includes audience reached via video and will therefore differ
from standard Media Metrix rankings

**Mobile includes smartphone and tablet platforms

comScore Clients Support Multi-Platform Measurement

"Mobile and video are central to how we deliver content to our readers, so
having an audience measurement platform that accounts for this was essential.
We are excited that comScore's Media Metrix Multi-Platform will now be
providing that for us."
- Dan Abrams, CEO, Abrams Media Network

"ESPN's mission is to serve sports fans, anytime, anywhere, so it's critically
important that we are able to represent the audience of our entire digital
footprint. Measuring user behavior across platforms provides us better
insights to most effectively build products, serve content, market our
offerings and develop innovative advertising solutions."
- David Coletti, VP, Digital Media Research & Analytics, ESPN

"With the growth of tablets and smartphones, media consumption has become
fluid throughout the day. These numbers demonstrate how well Gannett has been
able to leverage its digital focus to grow our consumer base through our
mobile and tablet products. We applaud comScore for addressing the industry's
need for accurate multi-platform audience measurement."
- Matt de Ganon, VP, Mobile Product and Operations, Gannett Digital

"Given the trends we're experiencing in this new multi-screen world with more
of our audience engagement with us across mobile devices, it's critical to our
future to capture this activity accurately. comScore is leading the industry
in methodologies to realistically represent all the audience who's coming to
our sites across all these new devices."
- John Denny, VP, Marketing, Advance Digital

"comScore's new Multi-Platform service provides invaluable data to help
navigate today's tumultuous digital landscape. It is crucial to holistically
quantify the unduplicated exposure and engagement of all our digital assets
moving forward."
- Michael Gratz, VP, Research & Insights, Martha Stewart Living
Omnimedia

"Consistent multi-channel reporting of audience reach and demographics is an
important underpinning of cross-platform media planning. We look forward to
leveraging Media Metrix Multi-Platform to improve side-by-side comparisons and
gain a more holistic view of audiences that will help increase the efficiency
and performance of our clients' campaigns."
- Brian Quinn, Chief Revenue Officer, Triad Retail Media

"With mobile representing such a large segment of our digital audience, we
knew that traditional web-based audience measurement was not giving us credit
for the significantly larger audience we've been delivering to our
advertisers. By addressing that critical piece of the landscape,thisproduct
is bringing a more realistic view of the true digital media universe to the
market."
- Radha Subramanyam, EVP Insights, Research & Analytics, Clear Channel
Media and Entertainment

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and
analytics, delivering insights on web, mobile and TV consumer behavior that
enable clients to maximize the value of their digital investments. For more
information, please visit www.comscore.com/companyinfo.

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934, including, but not limited to, expectations regarding the impact
and benefits to comScore from the Media Metrix family of products, financial
or otherwise. These statements involve risks and uncertainties that could
cause our actual results to differ materially, including, but not limited to:
the features and characteristics of the products, the rate of development of
the digital marketing intelligence, Internet advertising and e-Commerce
markets; the growth of the Internet as a medium for commerce, content,
advertising and communications; and the acceptance of new products and
methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to
comScore's most recent respective Quarterly Reports on Form 10-Q, Annual
Reports on Form 10-K and from time to time other filings with the Securities
and Exchange Commission (the "SEC"), which are available on the SEC's Web site
(http://www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on
forward-looking statements, which speak only as of the date such statements
are made. comScore does not undertake any obligation to publicly update any
forward-looking statements to reflect events, circumstances or new information
after the date of this press release, or to reflect the occurrence of
unanticipated events.



SOURCE comScore, Inc.

Website: http://www.comscore.com
Contact: Andrew Lipsman, comScore, Inc., +1-312-775-6510, press@comscore.com
 
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