Infinity Augmented Reality Announces Even More Reasons to Go Gaga Over Google Glass

Infinity Augmented Reality Announces Even More Reasons to Go Gaga Over Google 
While Being Able to See the World Through Google Glass Creates Buzz
of Anticipation for Users and Tech Companies Alike, Infinity AR
Provides the Platform to Make Google Glass Available to the Masses 
NEW YORK, NY -- (Marketwire) -- 03/25/13 --   Infinity Augmented
Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") (OTCQB:
ALSO) "is currently developing interfaces and may be the only game in
town that will provide a platform that allows all operating systems
(i.e. iOS and Android) to connect any hardware device such as
tablets, smartphones, to augmented eyewear such as Google Glass,"
said Avrohom Oratz, Chief Executive Officer of Infinity AR. Mr. Oratz
continued, "This is a huge breakthrough for Apple users, not just for
those using Google Glass, but any other platform requiring Android
products. The announcement that Google Glass will make its debut at
the end of 2013 caused many Apple users to ask, 'I like my Apple, but
how can I experience Google Glass?' Infinity AR is now progressing
towards answering this call by allowing Apple users to experience
this new technology." 
"One of the major breakthroughs that will make Google Glass such a
hit," says Moshe Hogeg, a current member of the Board of Directors of
Infinity AR and the founder and CEO of, "is that it found a
way to create the ability of the lanes, or a way to project a digital
image in a way that the human eye can focus on, even though it's very
close to the eye. The ability to tie the sensors, camera, processor,
GPS, lenses, and software together is the key to changing everything.
The benefit of Infinity AR's universal technology is that it makes
this technology of Google Glass available to everyone."  
This type of disruptive technology is what Infinity AR thrives upon.
Hogeg, along with a team of leadership and Board of Directors,
including the genius and creative energy of Chief Innovation Officer
Helen Papagiannis, (with over a decade of experience in augmented
reality), are presently developing an array of augmented reality
software products. The company has been subtly making noise and
capitalizing on new technology through its creation and development
of advanced facial, mood, and image recognition; location data
(allows you to see information about the location you're in such as
surrounding businesses); voice control and voice analyzer; gaming
(bringing casino games right into the users living room); photo and
video sharing; enhanced GPS, and API/SDK, which will allow
third-party developers to use Infinity AR's technology to develop
their own apps.  
In addition to being in the forefront of the augmented reality
movement with innovative software, Infinity AR anticipates generating
revenue through licensing of software as well as through revenue
sharing with third-party developers. Some of the industries that are
exciting Infinity AR's shareholders are the use of Infinity AR's
technology applications in the fields of entertainment, education,
gaming, social applications and online gambling.  
About Augmented Reality 
Augmented reality is a medium in which real sensory inputs are
enhanced, or augmented, with relevant digital information from the
Internet. Using specially equipped eyewear, virtual images, video,
and sound are superimposed for the user over what is actually seen
and heard, heightening the real-life experience with additional
information that is pertinent, informative, practical, and/or
entertaining. The individual user may also be fully immersed in a
virtual world, temporarily blocking out real surroundings. With
augmented reality, sensory inputs are no longer limited to what is
within eyeshot or earshot, but may incorporate, in real-time, all
that the network has to offer. 
Augmented reality requires an interface, such as digitally-enhanced
eyewear, that can instantaneously overlay virtual images and video on
top of what is actually experienced. Companies like Google and Lumus
are in the process of developing augmented reality glasses that will
change the way users see and interact with the world. Infinity AR
will utilize its augmented reality applications through these glasses
and/or through other mobile devices such as smart phones. As the
individual turns his or her head in various directions and looks at
different people or objects through the eyewear, the sights that are
overlaid change accordingly. The eyewear incorporates speakers that
add virtual sounds to the overall experience, as well as microphones
that capture and interpret the user's spoken commands through speech
recognition technology in order to summon desired information and
actions. Further information on the Company is available at its 
Safe Harbor Forward-Looking Statements 
Some statements in this release may be "forward-looking statements"
for the purposes of the Private Securities Litigation Reform Act of
1995. In some cases forward-looking statements can be identified by
words such as "believe," "expect," "anticipate," "plan," "potential,"
"continue" or similar expressions. Such forward-looking statements
include risks and uncertainties, and there are important factors that
could cause actual results to differ materially from those expressed
or implied by such forward-looking statements. These factors, risks
and uncertainties are discussed in our public filings with the
Securities and Exchange Commission. Readers are urged to carefully
review and consider the various disclosures made by us in our reports
filed with the Securities and Exchange Commission, which attempt to
advise interested parties of the risks and factors that may affect
our business, financial condition, results of operation and cash
flows. If one or more of these risks or uncertainties materialize, or
if the underlying assumptions prove incorrect, our actual results may
vary materially from those expected or projected. We undertake no
obligation to update these forward looking statements. 
Infinity Augmented Reality, Inc. 
Avrohom Oratz
President and Chief Executive Officer
(212) 201-4070 
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