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Dippin’ Dots and Wellness Hanshin (Hankyu Hanshin Holdings Group) Enter into Master Licensing Agreement to Develop Japanese

  Dippin’ Dots and Wellness Hanshin (Hankyu Hanshin Holdings Group) Enter into
  Master Licensing Agreement to Develop Japanese Market

New Agreement Provides Gateway to Expansion for Dippin’ Dots in Growing Japan
                              and Asian Markets

Business Wire

TOKYO & PADUCAH, Ky. -- March 25, 2013

Dippin’ Dots, LLC, the maker of iconic ice cream and frozen treats, announced
today the signing of a joint master licensing agreement with Wellness Hanshin,
Inc. in Osaka for the exclusive marketing and distribution of Dippin’ Dots
products throughout Japan.

Dippin' Dots, the original beaded ice cream. Combine your favorites to create
your own fun flavor! ( ...

Dippin' Dots, the original beaded ice cream. Combine your favorites to create
your own fun flavor! (Photo: Business Wire)

The joint announcement was made today by Dippin’ Dots President Scott Fischer
and Junji Moritani, president of Wellness Hanshin. Wellness Hanshin is owned
by Hanshin Electric Railway Co., a business segment of Hankyu Hanshin Holdings
Group, Inc.

“This agreement represents an exciting expansion for Dippin’ Dots on the
international front,” commented Fischer. “A top strategic initiative remains
to increase the points of presence both domestically and internationally. We
are achieving this goal through strategic marketing and distribution
agreements with well-established, financially sound companies that have
relevant experience in the entertainment and food and beverage industries, as
well as a deep understanding of the local culture and consumers.

“In Wellness Hanshin, we have found an ideal partner who brings these
qualities to the table and presents immediate opportunities to grow our
business in Japan and other parts of Asia based on the scale and scope of its
operations and solid management team. We are delighted to welcome Wellness
Hanshin to the growing Dippin’ Dots global distribution network.”

“The ice cream market in Japan continues to grow, and impulse ice cream sales
now exceed $4.8 billion annually,” stated Moritani. “Dippin’ Dots has an
opportunity to garner a growing share of this market. The addition of new
locations will make the unique frozen treats conveniently accessible to
consumers across the country and serve to elevate the presence of the Dippin’
Dots brand, which already enjoys positive intrinsic value from existing
consumer awareness.”

Moritani continued, “Dippin’ Dots’ new owners are re-energizing the brand
through new product offerings that meet the evolving needs of consumers in
Japan and beyond, including a new low-calorie line planned for this year.
Their commitment to the brand, product development and willingness to invest
in new technologies drew us to Dippin’ Dots. We were impressed with Scott, the
members of the management team and their vision for Dippin’ Dots in Japan.”

The master licensing agreement will allow Wellness Hanshin to add numerous
locations across Japan. Locations will include an expanded presence across the
company’s extensive entertainment properties, such as the popular and
legendary Hanshin Tiger baseball team owned by a subsidiary of Hanshin
Electric Railway Co., (Hankyu Hanshin Holdings Group).

Dippin’ Dots supplies the growing Asian marketplace from an international
manufacturing plant in South Korea. In pursuit of new growth opportunities in
the international marketplace, the company created a dedicated group focused
on pursuing and serving international opportunities. The group has several
active opportunities in various stages of the development in Europe and Asia.

“The global ice cream industry is expanding at a healthy pace with strong
year-on-year growth trends for consumption,” Fischer noted. “As is the case in
almost every business, innovation moves the needle. Dippin’ Dots was the
product of innovation, and we are reclaiming our position as the innovation
leader with the introduction of new products and flavors, as well as programs
and technologies to support our growing franchise and corporate networks. As
we celebrate the 25^th anniversary of Dippin’ Dots this summer, we remain
equally enthusiastic with regard to our growth opportunities in the United
States.”

About Dippin’ Dots

Dippin’ Dots has produced and distributed its flash frozen tiny beads of ice
cream, yogurt, sherbet and flavored ice products since microbiologist Curt
Jones invented the cryogenic process in 1988. Made at the company’s production
facility in Paducah, Ky., Dippin’ Dots distributes its unique frozen products
in all 50 states and 11 countries and employs 170 people

About Wellness Hanshin

Wellness Hanshin, Osaka, is owned by Hanshin Electric Railway Co., a business
segment of Hankyu Hanshin Holdings, Inc. The company manages food and beverage
facilities at Hanshin Koshien Stadium and handles a wide range of
merchandising activities.

Hankyu Hanshin Holdings, Inc., is an Osaka, Japan-based holding company with
six business segments. The City Transportation segment is involved in the
railway, bus, taxi, automobile maintenance, car rental and vehicle
manufacturing businesses. The Real Estate segment is engaged in the provision
of real estate leasing, purchase, sale, maintenance and investment services.
The Entertainment and Communication segment is engaged in the sports,
musicals, theater, advertising, information services and publishing
businesses. The Travel and International Transportation segments are involved
in the provision of traveling and cargo delivery services. The Hotel segment
is engaged in the hotel business. The Others are involved in the provision of
construction business, etc.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130325005948/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50597143&lang=en

Contact:

Dippin’ Dots, LLC
Billie Stuber, 270-415-3255
Media Relations Manager
Dippin’ Dots, LLC & Dippin’ Dots Franchising, LLC
or
Gooden Group
Brent Gooden, 405-715-3232
or
Hanshin Wellness Inc.
Naoki Okamoto, (03)3401-0877
Managing Director
 
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