Why ICANN Should Approve Amazon's Application to Own the .BOOK Domain from a Member of the Association of American Publishers

 Why ICANN Should Approve Amazon's Application to Own the .BOOK Domain from a
               Member of the Association of American Publishers

PR Newswire

HOUSTON, March 25, 2013

HOUSTON, March 25, 2013 /PRNewswire/ -- While traditional book publishers and
author rights groups lambaste Amazon.com, Inc's application to the Internet
Corporation for Assigned Names and Numbers (ICANN) for the closed generic gTLD
domain string .BOOK, the Seattle-based retail giant has found an unlikely ally
in two members of the Association of American Publishers (AAP), one of Amazon,
Inc.'s most vocal critics, who both have full voting rights on the AAP's

Schiel & Denver Book Publishers and its children's division Heirloom
Children's Book Publishers, who have been members of the Association of
American Publishers for a number of years, have come out in support of Amazon;
citing the retailer's constitutional rights to freedom of speech. Schiel &
Denver is publicly applauding Jeff Bezos's company for the innovative and
fresh lens they say Amazon uniquely brings to the book business.

Rather than Amazon's potential control of generic book-related domains being
an antitrust issue or monopoly, Schiel & Denver said Amazon makes the book
publishing industry a fairer and more operable environment for consumer
rights, and that the commercial benefits that Amazon's ownership of the domain
strings .BOOK, .READ and .AUTHOR domains, would bring to independent authors,
vastly outweigh any perceived reduction as the Author Guild claim.

Citing Literary Brooklyn author Evan Hughes's recent opinion in Wired.com
dated 19 March 2013, in which big book publishers are described as being
"saddled with the costs of getting dead trees to customers—paper, printing,
binding, warehousing, and shipping, that accounts for roughly 80 percent of
their business," Schiel & Denver said that as an independent book publisher,
it believes it has an important Christian role to fulfill as a member of the
American book publishing community, in supporting Amazon, Inc's innovative

Schiel & Denver, which is a member of the United Nations Global Compact
Office, said it recognizes that Amazon's dominance is healthy for competition,
and although acknowledging that a giant corporation as successful as Amazon
certainly does not need its vote, Schiel & Denver said it wishes to stress
that part of the reason the book publishing industry is not already dead is
due to Amazon's single-handed genius in transforming the landscape. It's only
because Amazon has done so much good, Schiel & Denver said, that independent
authors like the many quality talents the Houston-based book publishing
company represents, have any literary voice in the marketplace at all. Without
Amazon's growth, were the status quo left to be set by the traditional
publishers, Schiel & Denver stated speaking on a closed company
teleconference, the book buying public would never have even heard of success
stories like E L James's Fifty Shades of Grey.

Schiel & Denver's advice to their larger multi-national colleagues at the
Association of American Publishers, who are complaining about Amazon's
success, is that they should use their classical backlists and talented staff
to set new heights, by building a new business model that book consumers will
flock to – and in essence, to do what America does best - innovate, and
succeed through hard work and outcompeting rivals through coming up with
better products that the book buying consumer will prefer.

James Egan
Schiel & Denver Book Publishers
10685-B Hazelhurst Drive
Suite 8575
Houston, TX

Schiel & Denver Book Publishers enables independent authors to professionally
publish a book to major booksellers in the USA, Canada, Europe, Australia and
South Africa, with full support from an expert book publishing company team.

Learn more at http://www.schieldenver.com and http://www.schieldenver.co.uk.

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SOURCE Schiel & Denver Book Publishers

Website: http://www.schieldenver.com
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