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Curian Capital® Launches Innovative New iPad App for Managed Account Proposals

  Curian Capital® Launches Innovative New iPad App for Managed Account
  Proposals

    New mobile application is one of the first in the industry to provide
financial advisors with one-stop proposal generation and access to investment
                         strategies, analytical tools

Business Wire

DENVER -- March 25, 2013

For the tech-savvy financial advisor, the days of clunky, desktop-based
proposal generation and overwhelming paperwork when creating client portfolios
may soon be a thing of the past. Curian Capital, LLC (www.Curian.com) today
announced the launch of the new Curian Select Portfolios iPad application
(“app”), one of the first in the industry to allow financial advisors to
generate on-the-spot proposals for their clients.

The app is designed to help financial advisors increase productivity and
efficiency as they generate investment proposals based on their clients’
individual needs and goals. The app gives advisors the ability to:

  *Create proposals directly from the iPad anywhere, even without Internet
    access
  *Review presentation materials with clients in an attractive and
    easy-to-understand format
  *Select from 25 different account types and six different managed Select
    Portfolios
  *Capture client information and offer clients the option to sign proposals
    electronically

“The Select Portfolios iPad app is another example of Curian’s commitment to
helping financial professionals provide their clients an exceptional level of
service through innovative technology solutions,” said Chris Rosato, senior
vice president of Strategic Development for Curian. “We understand that
advisors have limited time and have begun to rely more on mobile technology to
help manage their businesses. With this new tool, advisors can present a
comprehensive managed account solution and generate a proposal before the
client even leaves the meeting, saving time and paperwork on both sides of the
table.”

The Curian Select Portfolios iPad app has many of the same features available
for the Select Portfolios on Curian’s existing proposal generation system,
allowing advisors to seamlessly transition to the new iPad version. In
addition, the app provides investor-facing educational messages and
informational videos, including details on Curian’s asset management process
used in generating its new Select Portfolios.

Curian’s Select Portfolios combine multiple goals-based investment strategies
into a single, actively-managed and fully diversified investment account,
providing financial advisors the ability to evaluate each investor’s unique
needs and present a custom investment plan based on risk tolerance and
investment objectives. The app will provide access to all six of the managed
strategies available within the Select Portfolios, which are arrayed across a
risk spectrum from conservative to the potential for maximum growth.

“Curian seeks to empower advisors with the tools they need to achieve
excellence so in turn, they can help investors achieve success,” said Michael
Bell, president and chief executive officer for Curian. “Financial advisors
and their clients benefit not only from the depth and breadth of Curian’s
powerful asset management resources, but also from our continued commitment to
providing technology that simplifies the investing process. We believe that
providing advisors with state-of-the-art technology like this new iPad app
will help them more effectively service their clients and successfully build
their businesses and increase retention.”

The Curian Select iPad app is a free download for financial advisors
authorized to do business with Curian, and is available via the Apple iTunes
Store, under “Curian Select." For more details about Curian’s Select
Portfolios, registered investment advisors, broker-dealers and financial
institutions can visit CurianSelect.com for informational videos, content and
resources, or contact the Curian Sales Desk at (877) 847-4192.

About Curian Capital

Curian Capital, LLC (www.Curian.com) is an asset management company that
manufactures and distributes a comprehensive suite of investment strategies
and asset management solutions to institutions, financial advisors and their
clients. Curian is committed to achieving investor success through advisor
excellence by helping financial professionals provide their clients with the
best investment advice, solutions and service possible. The company has $11.5
billion in assets under management as of 12/31/12.

Curian Capital is an indirect subsidiary of Prudential plc (NYSE: PUK), a
company incorporated in England and Wales. Prudential plc and its affiliated
companies constitute one of the world's leading financial services groups. It
provides insurance and financial services through its subsidiaries and
affiliates throughout the world. It has been in existence for over 160 years
and has $658.3 billion in assets under management (as of December 31, 2012).
Prudential plc is not affiliated in any manner with Prudential Financial,
Inc., a company whose principal place of business is in the United States of
America.

Curian Capital, LLC, a Registered Investment Advisor, provides customized
investment management products and services. Curian Clearing LLC (member
FINRA/SIPC) is the exclusive broker for these programs, for which it provides
brokerage execution, processing and custody services. Investing in securities
involves certain risks, including possible loss of principal.

Contact:

Curian Capital, LLC
Melissa Hernandez
Senior Media Relations Specialist
303.224.7572
melissa.hernandez@curian.com