Coastal Contacts Inc. Announces Proposed Public Offering of Common Shares

Coastal Contacts Inc. Announces Proposed Public Offering of Common Shares

VANCOUVER, British Columbia, March 25, 2013 (GLOBE NEWSWIRE) -- Coastal
Contacts Inc. ("Coastal.com") (Nasdaq:COA) (TSX:COA), an online retailer of
vision care products, today announced that it intends to offer common shares
in an underwritten public offering. The offering is subject to market and
other conditions, and there can be no assurance as to whether or when the
offering may be completed, or as to the actual size or terms of the offering.

Roth Capital Partners, LLC and Craig-Hallum Capital Group LLC are acting as
joint book-runners for the offering.

Coastal.com intends to use the net proceeds to fund working capital,
accelerate customer acquisition in growth markets and for general corporate
purposes.

The shares described above are being offered by Coastal.com pursuant to a
registration statement previously filed with and subsequently declared
effective by the Securities and Exchange Commission ("SEC").A preliminary
prospectus supplement relating to the offering will be filed with the SEC and
will be available on the SEC's website at http://www.sec.gov.

This press release shall not constitute an offer to sell or the solicitation
of an offer to buy any of the securities described herein, nor shall there be
any sale of these securities in any state or jurisdiction in which such offer,
solicitation or sale would be unlawful prior to registration or qualification
under the securities laws of any such state or jurisdiction. Copies of the
preliminary prospectus supplement and accompanying base prospectus relating to
this offering may be obtained from Roth Capital Partners, LLC, 888 San
Clemente, Newport Beach, CA 92660, (800) 678-9147 or email: rothecm@roth.com
or Craig-Hallum Capital Group LLC at 222 South Ninth Street, Suite 350,
Minneapolis, Minnesota 55402, by calling 612-334-6300, or by emailing
bart.federak@craig-hallum.com or by accessing the SEC's website, www.sec.gov.

About Coastal Contacts

Coastal Contacts Inc. is one of the largest online retailers of vision care
products in the world. Coastal.com empowers customers to easily browse, try
on and buy eyewear—saving time, money and sanity. With every pair of
qualifying frames purchased, Coastal.com donates a pair to someone in need
through its Change the View project. Founded in 2000, Coastal.com designs,
produces and distributes the largest selection of glasses and contact lenses
on the Internet, including a unique combination of designer glasses, contact
lenses, sunglasses, and vision care accessories. Coastal.com serves customers
in more than 150 countries through the Coastal Contacts family of websites
including: Coastal.com, ClearlyContacts.ca, Lensway.com, Lensway.co.uk,
Lensway.se, Lensway.com.br, ClearlyContacts.com.au, ClearlyContacts.co.nz,
Contactsan.com, and Coastallens.com.

Cautionary Note Regarding Forward-Looking Statements

This News Release may contain "forward-looking statements" as defined in the
U.S. Securities Act of 1933, the U.S. Securities Exchange Act of 1934, the
Private Securities Litigation Reform Act of 1995 and applicable Canadian
securities legislation concerning the business, operations and financial
performance and condition of Coastal.com.Statements that are not historical
fact are forward-looking statements. The words "may", "would", "could",
"will", "intend", "plan", "anticipate", "believe", "estimate", "expect",
"goal", "target", "should," "likely," "potential," "continue," "project,"
"forecast," "prospects," and similar expressions typically are used to
identify forward-looking statements.Examples of such forward-looking
statements include statements relating to: Coastal.com's perception of the
contact lens and eyeglasses industry or market and anticipated trends in that
market in any of the countries in which Coastal.com does business; its
anticipated ability to procure products and supplies, or the terms under which
it procures products and supplies; Coastal.com's anticipated business
operations, inventory levels, ability to handle specific order and call
volumes, ability to fill and ship orders in a timely manner, ability to
achieve greater marketing efficiency or similar statements; ability to
increase its production; plans for capital expenditure plans; relationships
with suppliers; anticipated results of operations, including but not limited
to anticipated sales, revenues, earnings, tax benefits or similar matters; the
effects of seasonality; sufficiency of cash flows; and Coastal.com's
perceptions regarding volatility in and impact of foreign currency exchange
rates.

Forward-looking statements are based on the then current expectations,
beliefs, assumptions, estimates and forecasts about Coastal.com's business and
the industry and markets in which it operates.Forward-looking statements are
not guarantees of future performance and involve risks, uncertainties and
assumptions which are difficult to predict. Assumptions underlying
Coastal.com's expectations regarding forward-looking statements or information
contained herein include, among others: that Coastal.com will maintain its
position in the markets it operates in and will expand into other markets in a
favorable manner; that it will have sufficient capital to continue making
investments in advertising, inventory, property, equipment and leasehold
improvements as well as personnel to support its business and new product
lines, including its eyeglasses business; that Coastal.com will be able to
generate and maintain sufficient cash flows to support its operations; that it
will be successful in complying with industry regulatory requirements in
British Columbia and other jurisdictions; that Coastal.com will be able to
establish and/or maintain necessary relationships with suppliers; and that it
will retain key personnel. The foregoing list of assumptions is not
exhaustive. Readers are cautioned that forward-looking statements or
information are only predictions, and that Coastal.com's actual future results
or performance may be materially different due to a number of factors.These
factors include, but are not limited to: changes in the market; potential
downturns in economic conditions; consumer credit risk; Coastal.com's ability
to implement its business strategies; competition; limited suppliers;
inventory risk; disruption in its distribution facilities; mergers and
acquisitions; foreign currency exchange rate fluctuations; regulatory
requirements; demand for products Coastal.com sells; competition and
dependence on the internet as well as those risks described in the securities
filings of Coastal.com.

Although Coastal.com believes that its plans, intentions and expectations
reflected in or suggested by such forward-looking statements are reasonable,
actual results could differ materially from a projection or assumption in any
of its forward-looking statements. Coastal.com's future financial condition
and results of operations, as well as any forward-looking statements, are
subject to change and inherent risks and uncertainties. The forward-looking
statements contained herein are made only as of the date hereof. Coastal.com
does not have, or undertake, any obligation to update or revise any
forward-looking statements whether as a result of new information, subsequent
events or otherwise, unless otherwise required by law.

CONTACT: Terry Vanderkruyk
         Vice President, Corporate Development
         Coastal Contacts Inc.
         604.676.4498
         terryv@coastal.com
        
         or
        
         Liolios Group Inc.
         Scott Liolios or Cody Slach
         949.574.3860
         COA@liolios.com
 
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