Professional Sports Teams Draft Responsys to Strengthen Relationships With Fans and Boost Ticket Sales

Professional Sports Teams Draft Responsys to Strengthen Relationships With Fans 
and Boost Ticket Sales 
The Houston Rockets and Utah Jazz Put Fans Back at the Center of
Their Digital Marketing With the Responsys Interact Suite 
SAN BRUNO, CA -- (Marketwire) -- 03/25/13 --  Building on a more than
five year relationship with the National Basketball Association
(NBA), Responsys, Inc. (NASDAQ: MKTG), a leading provider of email
and cross-channel marketing services, today announced new
partnerships with two NBA teams, the Houston Rockets and the Utah
Working with Responsys, the basketball teams will adopt a customer
led marketing strategy and shift away from a mass marketing approach,
toward creating individualized digital experiences for each fan. By
utilizing the Responsys Interact Suite, the industry's leading email
and cross-channel marketing solution, the teams will look to achieve
higher conversion rates by automating messaging streams and
integrating customer data for improved personalization. This
customer-centric approach is designed to help these teams build
stronger, longer term relationships with their fans, resulting in
increased ticket sales over time. 
"The Utah Jazz has a passionate and loyal fan base, and this
partnership with Responsys allows us to communicate in a relevant and
targeted way beyond our prior capabilities," said Craig Sanders, Vice
President of Marketing for the Miller Sports Properties and Utah
Jazz. "The Responsys platform will enhance the scale of our marketing
programs to include other channels, like display, and we expect to
see a positive impact on our ticket sales as we connect more
effectively with our fans." 
"We've always used email as a way to drive ticket sales, but with the
Responsys platform, we're going to be able to automate and target in
ways we couldn't before," said Ken Sheirr, Senior Director of
Marketing at the Houston Rockets. "Not only will these new
capabilities have a positive impact on sales, but as we scale our
marketing programs to include more digital channels, the Responsys
model will enable us to keep our customers -- our fans -- the primary
focus of all our programs." 
"Smart marketers understand that marketing is shifting away from a
campaign mindset and toward a focus on the customer," said Sc
Olrich, Chief Marketing Officer at Responsys. "As this transformation
takes place, sports teams have a tremendous advantage because their
fans are already enthusiastic and eager for a more personalized
relationship with their team. Those organizations that can manage
individual interactions with fans, at scale, will have profitable,
long-term relationships and true loyalty to show for it." 
Suggested Tweet on Today's @Responsys News 

--  Click to Tweet: Slam dunk! @utahjazz and @houstonrockets draft
    @Responsys to put fans at the heart of digital marketing

About Responsys
 Responsys is a leading provider of marketing software
and services that enable marketers to build individual customer
relationships at scale across email, mobile, social, display and the
web. The Responsys Interact Suite is the industry's most
comprehensive solution for creating, executing and automating
cross-channel marketing programs that increase revenue, improve
efficiency and strengthen customer loyalty. Responsys serves such
world-class brands as: Southwest Airlines, LinkedIn, LEGO, Orbitz,
United Airlines, Dollar Thrifty, Newegg, Qantas, Avis Europe,
Deutsche Lufthansa, UnitedHealthcare and American Family Mutual
Insurance Company. Founded in 1998, Responsys is headquartered in San
Bruno, California and has offices throughout the world. For more
information, visit  
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Heather MacKinnon
Responsys, Inc.
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