Harte-Hanks Makes Personalized, Highly Variable Content Available to Direct
Mail With Acquisition of High-Speed Digital Print Technology
Leverages Advanced Digital Print Capabilities to Deliver Variable
Content Quickly and Economically; Highly Targeted, One-to-One
Communications Dramatically Increase Direct Mail Response Rate and
ROI in a Multi-Channel Marketing Environment
BOSTON, MA -- (Marketwire) -- 03/25/13 -- Harte-Hanks, Inc. (NYSE:
HHS), a worldwide direct and targeted marketing company, announced
today the immediate availability of high-speed digital print
capabilities that make direct mail relevant, resonant and a fully
integrated part of today's multi-channel marketing environment.
Harte-Hank's investment in digital print technology is a key part of
the company's commitment to reach the right customer, with the right
message, through the right channel, at the right time.
"The excitement and promise of email communications was premised on
personalization, and now Harte-Hanks is delivering via digital print
that same ability to quickly create highly variable, customized
content to our direct mail customers," said Tony Paul, executive vice
president, customer delivery, Harte-Hanks Direct Marketing. "Now,
each mail moment becomes a data-driven 'touch' that is an integral
part of insight-driven omnichannel marketing strategies that
integrate and automate content across all channels in order to engage
and interact with customers at every step of their purchase journey."
Harte-Hanks's digital print solution increases customization,
maximizes operating and postal savings and automates the marketing
process to increase direct mail ROI while allowing customers to craft
personalized offers and messages quickly and easily. The company is
an industry leader in direct marketing, providing strategic and
tactical best practices based on over 40 years of direct mail
experience, offering coast-to-coast and worldwide geographic
presence, a strong relationship with the United States Postal
Service, and effective end-to-end program management.
"The power and potential of direct mail to interact and engage with
customers has motivated us to make the technology investments that
help ensure direct mail has a profitable future in data-driven
ng," said Philip Delaney, director, Harte-Hanks
Print Services. "With Harte-Hanks's digital print technology, direct
mail becomes personal, and an integral component of our clients'
multi-channel marketing strategies. We expect that high-speed digital
print's variable data capabilities will significantly increase direct
mail response rates at a much lower cost per response in a
multi-channel media environment."
For more information on digital print solutions at Harte-Hanks, visit
Harte-Hanks, Inc. is a worldwide, direct and
targeted marketing company that provides direct marketing services
and shopper advertising opportunities to local, regional, national
and international consumer and business-to-business marketers. Visit
the Harte-Hanks Website at http://www.harte-hanks.com or call (800)
This document may contain trademarks that are owned or licensed by
Harte-Hanks, Inc. and its subsidiaries, including, without
limitation, Harte-Hanks(R) and other names and marks. All other brand
names, product names, or trademarks belong to their respective
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